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Customer experience within retail environments: An embodied, spatial approach
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2015 (English)In: Marketing Theory, ISSN 1470-5931, E-ISSN 1741-301X, Vol. 15, no 4, 545-564 p.Article in journal (Refereed) Published
Abstract [en]

Although the literature on customer experience within retail environments spontaneously invokes the sensuous, affective and emotional aspects of experience, the body – which is the locus of these – is conspicuous by its absence. In these terms, researchers have relied on a theory of mind. This article seeks to suggest an embodied, spatial approach to customer experience, arguing that it is thanks to the body that we sense the environment, and that likewise, it is thanks to the environment that we can sense and experience our body. The reciprocity between body and world implies an inter-corporeality that extends or retracts the spatiality of the body as a result of its motility. This article emphasizes the bodily, spatial character of customer experience, concluding with implications and suggestions for future studies. 

Place, publisher, year, edition, pages
2015. Vol. 15, no 4, 545-564 p.
Keyword [en]
Body and embodiment, customer experience, habitus, impulsive action, inter-corporeality, retail environmental
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-123703DOI: 10.1177/1470593115569016ISI: 000365586700005OAI: diva2:876008
Available from: 2015-12-02 Created: 2015-12-02 Last updated: 2016-01-04Bibliographically approved

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