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Reframing Sustainability: Negotiating Environmental Responsibility in the Food Market
Stockholm University, Faculty of Social Sciences, Stockholm Centre for Organizational Research (SCORE).
2016 (English)In: NA - Advances in Consumer Research 2015 / [ed] Kristin Diehl, Carolyn Yoon, Association for Consumer Research, 2016, Vol. 43, 815-815 p.Conference paper, Oral presentation with published abstract (Refereed)
Abstract [en]

While little research has examined tensions related to sustainability in marketing organization, the present study investigates how resistance and disruptions in environmental responsibility are configured in the market and in consumer relationship management. Results from a neo-institutional analysis elucidate commercial rationalities that enact forms of corporate ‘legitimate resistance’ to incentives of sustainable consumption and production in contemporary food retail.

Place, publisher, year, edition, pages
Association for Consumer Research, 2016. Vol. 43, 815-815 p.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-123881ISBN: 978-0-915552-00-9 (print)OAI: oai:DiVA.org:su-123881DiVA: diva2:878123
Conference
The Association For Consumer Research North American Conference, New Orleans, USA, October 1-4, 2015
Available from: 2015-12-08 Created: 2015-12-08 Last updated: 2016-12-08Bibliographically approved

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