The new within the old, the old within the new: transmediality and the introduction of the kinematograph in the case of Aladin ou la lampe merveilleuse
2015 (English)In: NECS Conference 2015, Lodz, 18-20 June 2015: Transmediality workshop, 2015Conference paper, Presentation (Other academic)
In order to understand the “radical viewing experience” (Gunning 2014) that the kinematograph’s earliest moving images aroused, we have to develop concepts that productively outline what was “new” and what was “old” within these “living picture shows”. Although the projected moving images were a new attraction around, they followed on nineteenth century popular visual culture as well as modernity’s perceptual experience (Singer 2001). Drawing on André Gaudreault’s notions of “cultural paradigm” and “cultural series”, this paper posits transmediality as a double strategy: on the one hand the transmedial strategy was used to relate the new invention to a larger and familiar paradigm of popular culture (attractions, exoticism), while at the same time it also brought forward the newness of this moving images (movement in time and space).
Introducing historical newspaper materials and contemporary writings, we recognize that themes and narratives that audiences knew from previous attractions and media were re-situated on the new kinematograph. The result was a viewing experience that brought together the new and the old. And interesting example of this can be found in the Netherlands were a yet unidentified early version of Aladin en zijn wonderlamp (Aladin and his magic lamp or Aladin ou la lampe merveilleuse) was a very popular kinematograph attraction in Amsterdam and Haarlem. Moreover, it seems to be specifically aimed to attract the same spectators who also attended a popular but different Aladin vaudeville show in the same cities in 1894 and 1895.
Place, publisher, year, edition, pages
Aladdin, Film, transmediality, 19th Century
Studies on Film
IdentifiersURN: urn:nbn:se:su:diva-124087OAI: oai:DiVA.org:su-124087DiVA: diva2:881970