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Towards a networked brand culture: an examination of Stockholm’s brand On Twitter
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
2015 (English)Conference paper, Abstract (Refereed)
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Business Administration
URN: urn:nbn:se:su:diva-124510OAI: diva2:889533
3rd Place Management and Branding Conference, Poznań, Poland, May 6-8, 2015.
Available from: 2015-12-26 Created: 2015-12-26 Last updated: 2016-02-29Bibliographically approved

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Lucarelli, Andrea
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Stockholm Business School
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