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Towards a networked brand culture: an examination of Stockholm’s brand On Twitter
Stockholm University, Faculty of Social Sciences, Stockholm Business School.
2015 (English)Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
2015.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-124510OAI: oai:DiVA.org:su-124510DiVA: diva2:889533
Conference
3rd Place Management and Branding Conference, Poznań, Poland, May 6-8, 2015.
Available from: 2015-12-26 Created: 2015-12-26 Last updated: 2016-02-29Bibliographically approved

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Lucarelli, Andrea
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Stockholm Business School
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