Towards a networked brand culture: an examination of Stockholm’s brand On Twitter
2015 (English)Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
IdentifiersURN: urn:nbn:se:su:diva-124510OAI: oai:DiVA.org:su-124510DiVA: diva2:889533
3rd Place Management and Branding Conference, Poznań, Poland, May 6-8, 2015.