Challenges in destination branding: a cross-case study of three Italian tourist destinations
2014 (English)Conference paper, Abstract (Refereed)
Place, publisher, year, edition, pages
Economics and Business
IdentifiersURN: urn:nbn:se:su:diva-124512OAI: oai:DiVA.org:su-124512DiVA: diva2:889534
4th international conference on tourism management and related issues, Rome, September 18-19, 2014.