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A methodology to classify spectators: The case of AIK in Stockholm
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2016 (English)In: Routledge handbook of sports marketing / [ed] Simon Chadwick, Nicolas Chanavat, Michel Desbordes, Abingdon, Oxon: Routledge, 2016, 261-274 p.Chapter in book (Refereed)
Place, publisher, year, edition, pages
Abingdon, Oxon: Routledge, 2016. 261-274 p.
Keyword [en]
fans, types, football
National Category
Business Administration
Research subject
Business Administration
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URN: urn:nbn:se:su:diva-125983ISBN: 978-1-138-82351-8ISBN: 978-1-315-74202-1OAI: oai:DiVA.org:su-125983DiVA: diva2:896390
Available from: 2016-01-21 Created: 2016-01-21 Last updated: 2016-01-25Bibliographically approved

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