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Please Press Play: Streaming Television and the Infrastructure Behind Netflix’ Digital Distribution
Stockholm University, Faculty of Humanities, Department of Media Studies.ORCID iD: 0000-0001-7982-1060
2014 (English)Conference paper, Presentation (Refereed)
Abstract [en]

This paper investigates the information technology infrastructure behind Netflix, one of the biggest subscription video-on-demand services in the world. In today’s era of post-network television, Netflix has quickly developed into one of the largest providers of over-the-top content, in certain scenarios accounting for more than 30% of peak Internet traffic. Yet, little has been said about the underlying infrastructure making possible this marriage between television set and computer monitor. Understanding Netflix’ data infrastructure as a key component of its distribution, and consumption model, I want to explore in how far technological innovations help Netflix develop and deliver its content pipeline. In particular, I aim to answer the question of what actually happens when Netflix users press play: How exactly does Netflix’ content arrive in our homes? Furthermore, who owns the infrastructure (i.e. the cables, networks, data centers), and what are the policies involved in this process?

Place, publisher, year, edition, pages
Keyword [en]
Digital Distribution, Infrastructure, Streaming, Online Video, Netflix
National Category
Media and Communications
URN: urn:nbn:se:su:diva-126092OAI: diva2:897221
2014 NECSUS Conference, Catholic University Milan, June 19-21
Available from: 2016-01-25 Created: 2016-01-25 Last updated: 2016-02-15Bibliographically approved

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