Minimal TV: Netflix-ready Devices and Television’s Ubiquity in the Home
2014 (English)Conference paper, Presentation (Other academic)
This paper focusses on the streaming devices which are used to connect to the video-on-demand platform Netflix. It examines the technological development of these devices, ranging from the first video game consoles, set-top boxes and connected Blu-Ray players from 2008, to the streaming sticks, handheld devices, and smart uHD TVs of today, and explores their impact on television’s presence in the home. Looking closely at the discussions and debates surrounding Netflix-ready devices in popular periodicals, such as newspapers and lifestyle magazines, trade publications, and promotional materials, but also on technology and home decoration blogs, this paper puts particular emphasis on the discourse of technological minimalism surrounding Netflix. It argues that Netflix’ interest in supporting inconspicuous technology not only reveals the streaming service’s domestic aspirations, i.e. where exactly it wants to be located (or not) in the home of the viewer, but also how it positions itself culturally and within the television landscape: as a technologically flexible, highbrow alternative which can exist almost anywhere in the domestic sphere and ultimately challenges traditional conceptions of television.
Place, publisher, year, edition, pages
Media and Communications
IdentifiersURN: urn:nbn:se:su:diva-126102OAI: oai:DiVA.org:su-126102DiVA: diva2:897261
Pop Culture Research Profile at the Department of Languages and Literatures, University of Gothenburg, November 11