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Capabilities for managing high-technology business networks
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2015 (English)Conference paper, Published paper (Refereed)
Abstract [en]

In a business landscape characterized by increasing competition and rapid technological development, managers are exposed to particular challenges, including how an increasing speed of development can be balanced with other requirements such as being cost effective. Inter-organizational cooperation is posited as a viable strategic strategy to balance these competing challenges and is particularly logical in high tech contexts. Of particular interest in this article are the different options for how organizations in technology intensive markets can manage their business network in order to develop and capture value in both the short and long term. We identify two different perspectives on uncertainty and dynamics in high-tech contexts, the dominant perspective that views uncertainty as somewhat predictable and an emerging perspective that views uncertainty as inherently unpredictable, and hence requires a more fluid approach to network management, one grounded in the notion of complex adaptive systems. Using the theoretical lens of organizational capabilities, as applied to network management capabilities, we develop the notion that different types of network management must be adapted for the very different types of uncertainty inherent in high-tech markets. The central thesis in this article is that the requisite capabilities for network management differ, depending upon these different types of turbulence, dynamism, and uncertainty.

Place, publisher, year, edition, pages
2015.
Keyword [en]
Network management, complexity, scenarios, turbulence, high-tech, dynamics
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-126989OAI: oai:DiVA.org:su-126989DiVA: diva2:904852
Conference
31th Annual Conference on Industrial Marketing & Purchasing (IMP), Kolding, Denmark, 25 – 29 August 2015
Available from: 2016-02-19 Created: 2016-02-19 Last updated: 2016-11-08Bibliographically approved

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Citation style
  • apa
  • ieee
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Language
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Output format
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