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Creative capabilities in fashion extended to the supply chain
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2015 (English)In: Global Fashion Management Conference: Proceedings, 2015, 288- p.Conference paper, Abstract (Refereed)
Abstract [en]

This study illuminates the inherent difficulty to manage creativity in fashion design as well as the innovation capabilities in an entire fashion firm. The paper is elaborating creative capabilities in fashion extended to the entire supply chain. In addition to manufacturers and retailers the supply chain also includes transporters, warehouses, stores, and even customers themselves. Within each stage includes all parts needed to get and satisfy customer requirements. This research is based on data from two of the most rapid growing and profit increasing fashion brands in Sweden, which are Cheap Monday and Acne Studios. The analysis has three starting points and definitions. i.e. fashion design, creativity and innovation. The results show that creative capabilities have to been spread out in the entire supply chain to be an efficient component in the building and managing an innovative firm such as it is the case in the fashion industry.

Place, publisher, year, edition, pages
2015. 288- p.
Series
, Global Fashion Management Conference, ISSN 2288-825X
Keyword [en]
supply chain, fashion design, fashion brand, fashion industry, Sweden
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-127338DOI: 10.15444/GFMC2015.02.08.03OAI: oai:DiVA.org:su-127338DiVA: diva2:908484
Conference
Global Fashion Management Conference, Florence, Italy, June 25th-28th, 2015
Available from: 2016-03-02 Created: 2016-03-02 Last updated: 2016-03-02Bibliographically approved

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Preiholt, Håkan
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ReferencesLink to record
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