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Advertising practice in post-communist Kazakhstan:: Improvising on capitalist communications
Stockholm University, Faculty of Social Sciences, Stockholm Business School. (Marketing)
2011 (English)In: Advertising in Developing and Emerging Economies / [ed] Emmanuel Alozie, Farnham, UK: Gower Publishing Ltd., 2011Chapter in book (Other academic)
Abstract [en]

Advertising is a relatively new industry in Central Asia, dating from the demise of the Soviet Union in the early 1990s. But more than that it symbolizes the radical change of ideology and political economy involved in the transition from communism to capitalism. As the closest country to Russia, both geographically and culturally, Kazakhstan has been a a trendsetter within the region and hence the development of its media and advertising industries are worthy of analysis. While the countries in Central Asia might now be politically independent, there is still considerable economic and cultural dependence on Russia and other former Soviet states and dependencies. The advertising industry in Kazakhstan is no exception, taking its cue from Russia and Ukraine based counterparts, often affiliates of transnational advertising agencies and multinational marketers themselves-  Within Kazakhstan, despite rapid growth of commercial media, advertising agencies face a virtual cartel of media ownership by the political elite.  These are some of the challenges facing the practice of advertising in this emergent free-market economy, the improvisations on which need to be analyzed for their pertinence to other transitional, developing and emergent economies.

Place, publisher, year, edition, pages
Farnham, UK: Gower Publishing Ltd., 2011.
National Category
Social Sciences
Research subject
Business Administration; Media and Communication Studies
Identifiers
URN: urn:nbn:se:su:diva-127828ISBN: 987-0-566-09174-2ISBN: 987-0-566-09174-9OAI: oai:DiVA.org:su-127828DiVA: diva2:911455
Available from: 2016-03-11 Created: 2016-03-11 Last updated: 2016-03-11

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