Love should be fun: Mothering as a practice
2014 (English)In: NA - Advances in Consumer Research / [ed] June Cotte, Stacy Wood, Duluth: Association for Consumer Research , 2014, Vol. 42, 130-131 p.Conference paper, Abstract (Refereed)
This paper illustrates how mothering can be conceptualized as practice and how consumption can be understood as something that this practice requires. It spotlights emotions and how mothering expresses love towards a needing child with the help of consumption – practice performances many times facilitated by bringing in the fun.
Place, publisher, year, edition, pages
Duluth: Association for Consumer Research , 2014. Vol. 42, 130-131 p.
consumption, mothering, emotions, fun
Research subject Business Administration
IdentifiersURN: urn:nbn:se:su:diva-129357OAI: oai:DiVA.org:su-129357DiVA: diva2:921846
45th Association for Consumer Research North American Conference, Baltimore, October 23-26, 2014.