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Love should be fun: Mothering as a practice
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.ORCID iD: 0000-0001-9405-1404
2014 (English)In: NA - Advances in Consumer Research / [ed] June Cotte, Stacy Wood, Duluth: Association for Consumer Research , 2014, Vol. 42, 130-131 p.Conference paper, Abstract (Refereed)
Abstract [en]

This paper illustrates how mothering can be conceptualized as practice and how consumption can be understood as something that this practice requires. It spotlights emotions and how mothering expresses love towards a needing child with the help of consumption – practice performances many times facilitated by bringing in the fun.

Place, publisher, year, edition, pages
Duluth: Association for Consumer Research , 2014. Vol. 42, 130-131 p.
Keyword [en]
consumption, mothering, emotions, fun
National Category
Business Administration
Research subject
Business Administration
URN: urn:nbn:se:su:diva-129357OAI: diva2:921846
45th Association for Consumer Research North American Conference, Baltimore, October 23-26, 2014.
Available from: 2016-04-21 Created: 2016-04-21 Last updated: 2016-04-27Bibliographically approved

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Molander, Susanna
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ReferencesLink to record
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