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The underdog billionaire: how indie producers protect their filed-dependent investments in light of success
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.ORCID iD: 0000-0001-9405-1404
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
2012 (English)Conference paper, Oral presentation only (Refereed)
Place, publisher, year, edition, pages
2012.
Keyword [en]
consumption, brands
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-129362OAI: oai:DiVA.org:su-129362DiVA: diva2:921849
Conference
The 7th Consumer Culture Theory Conference, University of Oxford, England, August 16-19, 2012.
Available from: 2016-04-21 Created: 2016-04-21 Last updated: 2016-04-27Bibliographically approved

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Citation style
  • apa
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Language
  • de-DE
  • en-GB
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