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Russians Always Wear Red Lipstick: Acculturation, Identity and Stereotypes
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.ORCID iD: 0000-0001-9405-1404
2012 (English)In: NA - Advances in Consumer Research / [ed] Zeynep Gürhan-Canli, Cele Otnes, Rui (Juliet) Zhu, Duluth: Association for Consumer Research , 2012, Vol. 40, 148-152 p.Conference paper, Oral presentation with published abstract (Refereed)
Place, publisher, year, edition, pages
Duluth: Association for Consumer Research , 2012. Vol. 40, 148-152 p.
Keyword [en]
consumption, acculturation, identity, stereotypes
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-129360OAI: oai:DiVA.org:su-129360DiVA: diva2:921854
Conference
43rd Association for Consumer Research Conference, Vancover. University of British Columbia, Canada, October 4-7, 2012
Available from: 2016-04-21 Created: 2016-04-21 Last updated: 2016-04-27Bibliographically approved

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