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"All Russians love brands. Thats because they all want to show off": Acculturation, identity and stereotypes
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.ORCID iD: 0000-0001-9405-1404
2012 (English)Conference paper, Presentation (Refereed)
Place, publisher, year, edition, pages
2012.
Keyword [en]
consumption, acculturation, identity, stereotypes
National Category
Business Administration
Research subject
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-129365OAI: oai:DiVA.org:su-129365DiVA: diva2:921857
Conference
Nordic Conference on Consumer Research (NCCR), Centre for Consumer Science (CFK), University of Gothenburg, Gothenburg, May 30-June 1 2012
Available from: 2016-04-21 Created: 2016-04-21 Last updated: 2016-04-27Bibliographically approved

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Tolstikova, NataliaMolander, Susanna
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ReferencesLink to record
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