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Dior Salve a la Reina: Cristina Fernández´s Fashionable Pleasures and her Constant War Against the Media
Stockholm University, Faculty of Humanities, Department of Media Studies, Fashion Studies.ORCID iD: 0000-0003-1286-073X
2013 (English)Conference paper, Abstract (Refereed)
Abstract [en]

Is an austerity discourse compatible with ostentation? And if so, how can the contempt against the middle class be compatible with the adoration of a rich leader? Why is Cristina Fernandez’s indulgent luxury forgiven while the working middle class is stigmatized as privileged oligarchs? How does this relate to the controversial and iconic figure of Eva Duarte de Perón? The paper describes the dichotomy between Cristina Fernandez’s national populist discourse and her personal preference for high end brands that had turned her into a fashion icon, capturing the attention of fashion bloggers, international newspapers and even Vogue. Theoretically framed by O’Donell’s conceptualization of Delegative Democracies, the presentation will explore how disguised under a veneer of socialism—and pursuing Chavez’s model for Venezuela—the president has mobilized a campaign to control the local Media that lead to confrontation with those journalists who persistently try to unmask her luxurious lifestyle, shopping preferences and unclear finances. This contradiction between luxury and utterance is not new to the Argentine masses. The iconic figure of Evita was often under attack accused of enjoying the same lifestyle as those she criticized. A parallelism between these two figures draws interesting conclusion about the role of Media, performance, nostalgia and fandom in Latin-American politics. *Play on words exchanging Dios (God) for Dior as in Dior (God) Save the Queen.

Place, publisher, year, edition, pages
National Category
Communication Studies Political Science (excluding Public Administration Studies and Globalization Studies) Media Studies
Research subject
Fashion Studies; Journalism
URN: urn:nbn:se:su:diva-130379OAI: diva2:929810
Popular Culture and World Politics Conference PCWP VI, Stockholm University. September 13th and 14th, 2013.
Available from: 2016-05-20 Created: 2016-05-20 Last updated: 2016-05-20

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Castaldo Lundén, Elizabeth
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Communication StudiesPolitical Science (excluding Public Administration Studies and Globalization Studies)Media Studies

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