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The “life and death” of great Finnish fashion phone: A periodization of changing styles in Nokia phone design between 1992 and 2013
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
2016 (English)In: Mobile Media & Communication, ISSN 2050-1579, Vol. 4, no 3, 385-404 p.Article in journal (Refereed) Published
Abstract [en]

Visual aesthetics is an essential part of our experience of mobile devices, but the ways in which it is accounted for in design have largely been overlooked. We investigate whether an aesthetization of mobile design is taking place and, if so, how it is being pursued through institutional practices in organizations. We conduct a visual analysis of all Nokia phone releases between 1992 and 2013 complemented by an interview series with key actors. The study reveals a continuous increase in aesthetic variation between 1998 and 2008, which is visible in the variation of colors, forms and materials. The period between 2003 and 2008, which we term the Grand period, marks the peak of aesthetization of Nokia’s devices. It exhibits great variation, and is visibly similar to aesthetics in the fashion industry. With the introduction of the slate form, we see a decrease in visual variation between 2009 and 2013. The interviews reveal how the visual design was driven by organizational strategies, such as customer segmentation in general, and an orientation toward the fashion industry, e.g. in the creation of a fashion segment. The study reveals how aesthetic variation is weaved into a complex innovation system with sometimes conflicting demands deriving from e.g. technology and user interaction.

Place, publisher, year, edition, pages
2016. Vol. 4, no 3, 385-404 p.
Keyword [en]
Mobile phone design, aesthetization, fashion, visual variation, periodization, Nokia
National Category
Social Sciences Interdisciplinary
Research subject
Man-Machine-Interaction (MMI)
Identifiers
URN: urn:nbn:se:su:diva-130504DOI: 10.1177/2050157916654510OAI: oai:DiVA.org:su-130504DiVA: diva2:930626
Funder
VINNOVA
Available from: 2016-05-24 Created: 2016-05-24 Last updated: 2016-09-26Bibliographically approved
In thesis
1. Tech Fashion: Fashion Institutionalization in Digital Technology
Open this publication in new window or tab >>Tech Fashion: Fashion Institutionalization in Digital Technology
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis explores aesthetization in general and fashion in particular in digital technology design and how we can design digital technology to account for the extended influences of fashion. The thesis applies a combination of methods to explore the new design space at the intersection of fashion and technology. First, it contributes to theoretical understandings of aesthetization and fashion institutionalization that influence digital technology design. We show that there is an unstable aesthetization in mobile design and the increased aesthetization is closely related to the fashion industry. Fashion emerged through shared institutional activities, which are usually in the form of action nets in the design of digital devices. “Tech Fashion” is proposed to interpret such dynamic action nets of institutional arrangements that make digital technology fashionable and desirable. Second, through associative design research, we have designed and developed two prototypes that account for institutionalized fashion values, such as the concept “outfit-centric accessory.” We call for a more extensive collaboration between fashion design and interaction design.

Place, publisher, year, edition, pages
Stockholm: Department of Computer and Systems Sciences, Stockholm University, 2016. 107 p.
Series
Report Series / Department of Computer & Systems Sciences, ISSN 1101-8526 ; 16-009
Keyword
Fashion, Mobile technology, aesthetics, wearable, institutionalization
National Category
Human Aspects of ICT
Research subject
Man-Machine-Interaction (MMI)
Identifiers
urn:nbn:se:su:diva-130200 (URN)978-91-7649-465-3 (ISBN)
Public defence
2016-09-02, L30, NOD-huset, Borgarfjordsgatan 12, Kista, 13:00 (English)
Opponent
Supervisors
Funder
VINNOVA
Note

At the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 1: Accepted. Paper 5: Manuscript.

Available from: 2016-06-09 Created: 2016-05-10 Last updated: 2016-08-23Bibliographically approved

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