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Fashion in Mobile Phone Design – The Emergence of Beautification, Desirability and Variation through Institutional Collaboration
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
2016 (English)In: Fashion Practice: the journal of design, creative process & the fashion industry, ISSN 1756-9370, E-ISSN 1756-9389, Vol. 8, no 1, 63-84 p.Article in journal (Refereed) Published
Abstract [en]

We study if and how fashion values, such as beautification, desirability through symbolic interaction, and high variation, are increasingly visible in mobile phone design. We unpack such possible inter-linkages by interviewing eight representatives of both industries. Their comments allow us to discuss whether a process of fashionalization is underway and, if so, how it is taking place. Our findings indicate that fashion values are visible in the design of mobile phones and are accounted for in design. Fashionalization can thus be seen as emanating from institutions related to clothing that extend to and become shared with the mobile industry, such as a shared dependency on trend agencies for color selection and joint events. This interaction, ad hoc and heterogeneous, resists being modeled as a “system,” which has been suggested as a way to explain institutional work within clothing fashion. Drawing on Barbara Czarniawska’s institutional theory, we propose conceptualizing the emerging institutional work in terms of “action nets.” This concept makes visible flexible, situated, and ad hoc activities rather than stable and fixed organizational entities.

Place, publisher, year, edition, pages
2016. Vol. 8, no 1, 63-84 p.
Keyword [en]
action nets, color trends, fashion-ology, institutions, mobile phone design
National Category
Social Sciences Interdisciplinary
Research subject
Man-Machine-Interaction (MMI)
Identifiers
URN: urn:nbn:se:su:diva-130547DOI: 10.1080/17569370.2016.1147807ISI: 000389940100006OAI: oai:DiVA.org:su-130547DiVA: diva2:930935
Funder
VINNOVA
Available from: 2016-05-25 Created: 2016-05-25 Last updated: 2017-11-30Bibliographically approved
In thesis
1. Tech Fashion: Fashion Institutionalization in Digital Technology
Open this publication in new window or tab >>Tech Fashion: Fashion Institutionalization in Digital Technology
2016 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

This thesis explores aesthetization in general and fashion in particular in digital technology design and how we can design digital technology to account for the extended influences of fashion. The thesis applies a combination of methods to explore the new design space at the intersection of fashion and technology. First, it contributes to theoretical understandings of aesthetization and fashion institutionalization that influence digital technology design. We show that there is an unstable aesthetization in mobile design and the increased aesthetization is closely related to the fashion industry. Fashion emerged through shared institutional activities, which are usually in the form of action nets in the design of digital devices. “Tech Fashion” is proposed to interpret such dynamic action nets of institutional arrangements that make digital technology fashionable and desirable. Second, through associative design research, we have designed and developed two prototypes that account for institutionalized fashion values, such as the concept “outfit-centric accessory.” We call for a more extensive collaboration between fashion design and interaction design.

Place, publisher, year, edition, pages
Stockholm: Department of Computer and Systems Sciences, Stockholm University, 2016. 107 p.
Series
Report Series / Department of Computer & Systems Sciences, ISSN 1101-8526 ; 16-009
Keyword
Fashion, Mobile technology, aesthetics, wearable, institutionalization
National Category
Human Aspects of ICT
Research subject
Man-Machine-Interaction (MMI)
Identifiers
urn:nbn:se:su:diva-130200 (URN)978-91-7649-465-3 (ISBN)
Public defence
2016-09-02, L30, NOD-huset, Borgarfjordsgatan 12, Kista, 13:00 (English)
Opponent
Supervisors
Funder
VINNOVA
Note

At the time of the doctoral defense, the following papers were unpublished and had a status as follows: Paper 1: Accepted. Paper 5: Manuscript.

Available from: 2016-06-09 Created: 2016-05-10 Last updated: 2016-08-23Bibliographically approved

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