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"The Only Woman in the Room": Female leaders in the Swedish gaming industry on creating and performing communication.
Stockholm University, Faculty of Humanities, Department of English.
2016 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Female leaders in the gaming industry are a minority, and previous research states that

women mould their identity to the male-dominated industry. Leadership is commonly

associated with masculinity, and the feminine style of communication is viewed as

subordinate. The present study investigates how female leaders in a male-dominated

industry use language and communicate with their colleagues. A semi structured

interview, field observation, and questionnaire was utilized. The results indicate that

female leaders in the gaming industry utilize several speech strategies to communicate;

however, favouring the masculine style. Three interesting points derived from the

interviews; fear of misinterpretations; humour usage limitations; and, communication


Place, publisher, year, edition, pages
Keyword [en]
Communication, leadership, female leadership, stereotypes
National Category
General Language Studies and Linguistics
URN: urn:nbn:se:su:diva-131142OAI: diva2:936385
Available from: 2016-06-20 Created: 2016-06-13 Last updated: 2016-06-20Bibliographically approved

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