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Corporate philanthropy in culture –: Relationship building and institutional branding through a corporate foundation, a case study
Stockholm University, Faculty of Social Sciences, Stockholm Business School. Stockholm University, Faculty of Humanities, Department of History.
2016 (English)Conference paper (Refereed)
Place, publisher, year, edition, pages
Keyword [en]
Sponsorship, Corporate foundation, Art, Museums, Branding
National Category
Social Sciences
URN: urn:nbn:se:su:diva-132215OAI: diva2:950655
Academy of Marketing conference, Newcastle, 4-7 July 2016
Available from: 2016-08-01 Created: 2016-08-01 Last updated: 2016-08-01

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Lund, Ragnar
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Stockholm Business SchoolDepartment of History
Social Sciences

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