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CULTURAL SPONSORSHIP AS A PARTNERSHIP -: A CASE STUDY OF RESOURCE INTEGRATION AND COLLABORATIVE MARKETING STRATEGY
Stockholm University, Faculty of Social Sciences, Stockholm Business School. Stockholm University, Faculty of Humanities, Department of History.
2016 (English)In: European Academy of Management conference -: Manageble Cooperation?, 2016Conference paper (Refereed)
Place, publisher, year, edition, pages
2016.
National Category
Social Sciences
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URN: urn:nbn:se:su:diva-132218OAI: oai:DiVA.org:su-132218DiVA: diva2:950660
Conference
European Academy of Management conference, Paris, 4-7 July 2016
Available from: 2016-08-01 Created: 2016-08-01 Last updated: 2016-08-01

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Lund, Ragnar
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Stockholm Business SchoolDepartment of History
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