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Sports Sponsorship – Combining and Integrating Key Resources and Capabilities
Stockholm University, Faculty of Social Sciences, Stockholm Business School. KTH - Royal Institute of Technology, Sweden.
2016 (English)In: Academy of Marketing Science 19th World Marketing Congress, 19-23 July 2016, Paris: Marketing at the Confluence between Entertainment and Analytics, 2016Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
2016.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-132222OAI: oai:DiVA.org:su-132222DiVA: diva2:950668
Conference
The 2016 AMS World Marketing Congress, Paris, France, July 19-23, 2016
Available from: 2016-08-01 Created: 2016-08-01 Last updated: 2016-11-15

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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
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Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
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Output format
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