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Sports Sponsorship – Combining and Integrating Key Resources and Capabilities
Stockholm University, Faculty of Social Sciences, Stockholm Business School. Stockholm University, Faculty of Humanities, Department of History. KTH - Royal Institute of Technology.
Harvard Business School.
2016 (English)In: Academy of Marketing Science 19th World Marketing Congress, 19-23 July 2016, Paris: Marketing at the Confluence between Entertainment and Analytics, 2016Conference paper (Refereed)
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URN: urn:nbn:se:su:diva-132222OAI: diva2:950668
Academy of Marketing Science, World Marketing Congress
Available from: 2016-08-01 Created: 2016-08-01 Last updated: 2016-08-01

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Lund, Ragnar
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Stockholm Business SchoolDepartment of History
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