Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum
2015 (English)Report (Other academic)
Place, publisher, year, edition, pages
Harvard Business School , 2015. , 34 p.
, Harvard Business School Working Paper, 16-041
Value Creation, Partners and Partnerships, Marketing Strategy, Culture, Banks and Banking
IdentifiersURN: urn:nbn:se:su:diva-132223OAI: oai:DiVA.org:su-132223DiVA: diva2:950676