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Corporate Sponsorship in Culture—A Case of Partnership in Relationship Building and Collaborative Marketing by a Global Financial Institution and a Major Art Museum
Stockholm University, Faculty of Social Sciences, Stockholm Business School. Royal Institute of Technology (CEFIN), Sweden .
2015 (English)Report (Other academic)
Place, publisher, year, edition, pages
Harvard Business School , 2015. , 34 p.
Series
, Harvard Business School Working Paper, 16-041
Keyword [en]
Value Creation, Partners and Partnerships, Marketing Strategy, Culture, Banks and Banking
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-132223OAI: oai:DiVA.org:su-132223DiVA: diva2:950676
Available from: 2016-08-01 Created: 2016-08-01 Last updated: 2016-08-11Bibliographically approved

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Lund, Ragnar
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Stockholm Business School
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