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More effective sports sponsorship – combining and integrating key resources and capabilities of international sports events and their major sponsors
Stockholm University, Faculty of Social Sciences, Stockholm Business School. KTH - Royal Institute of Technology, Sweden .
2016 (English)Report (Other academic)
Place, publisher, year, edition, pages
2016. , 35 p.
Series
Harvard Business School Working Paper, 16-139
Keyword [en]
Sponsorship, sports organizations, case study, Europe, business relationships, collaborative marketing, value co-creation, relationship portfolio management
National Category
Business Administration
Identifiers
URN: urn:nbn:se:su:diva-132224OAI: oai:DiVA.org:su-132224DiVA: diva2:950678
Available from: 2016-08-01 Created: 2016-08-01 Last updated: 2016-08-23Bibliographically approved

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Lund, Ragnar
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CiteExportLink to record
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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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