More effective sports sponsorship – combining and integrating key resources and capabilities of international sports events and their major sponsors
2016 (English)Report (Other academic)
Place, publisher, year, edition, pages
2016. , 35 p.
, Harvard Business School Working Paper, 16-139
Sponsorship, sports organizations, case study, Europe, business relationships, collaborative marketing, value co-creation, relationship portfolio management
IdentifiersURN: urn:nbn:se:su:diva-132224OAI: oai:DiVA.org:su-132224DiVA: diva2:950678