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More effective sports sponsorship – combining and integrating key resources and capabilities of international sports events and their major sponsors
Stockholm University, Faculty of Social Sciences, Stockholm Business School. KTH - Royal Institute of Technology, Sweden .
2016 (English)Report (Other academic)
Place, publisher, year, edition, pages
2016. , 35 p.
, Harvard Business School Working Paper, 16-139
Keyword [en]
Sponsorship, sports organizations, case study, Europe, business relationships, collaborative marketing, value co-creation, relationship portfolio management
National Category
Business Administration
URN: urn:nbn:se:su:diva-132224OAI: diva2:950678
Available from: 2016-08-01 Created: 2016-08-01 Last updated: 2016-08-23Bibliographically approved

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Lund, Ragnar
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Stockholm Business School
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