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International Co-Marketing Partnerships – Critical Factors and Capabilities. A Case Study From The Sports Industry
Stockholm University, Faculty of Social Sciences, Stockholm Business School. Stockholm University, Faculty of Humanities, Department of History. KTH - Royal Institute of Technology.
2014 (English)Conference paper, Abstract (Refereed)
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Social Sciences
URN: urn:nbn:se:su:diva-132227OAI: diva2:950683
ISMB Academic conference

Accepted for presentation

Available from: 2016-08-01 Created: 2016-08-01 Last updated: 2016-08-01

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Lund, Ragnar
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Stockholm Business SchoolDepartment of History
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