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Mike the Knight in the neo-liberal era: A multimodal approach to children’s multi-media entertainment
Konstfack University College of Arts, Crafts and Design, Sweden.
Mälardalen University, Sweden.ORCID iD: 0000-0002-4091-0856
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
2016 (English)In: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 15, no 3, 336-350 p.Article in journal (Refereed) Published
Abstract [en]

Goal-oriented learning seems to be a ubiquitous demand for almost all kind of play activities today. This demand, the article argues, is related to a specific neo-liberal discourse about the “superchild”. The article shows how this discourse is articulated multimodally in a number of media texts aimed at young children based around a trans-medial brand; Mike the Knight.

Place, publisher, year, edition, pages
2016. Vol. 15, no 3, 336-350 p.
Keyword [en]
discourse, popular culture, Children, multimodality, apps
National Category
Educational Sciences
Research subject
URN: urn:nbn:se:su:diva-132317DOI: 10.1075/jlp.15.3.07linOAI: diva2:951234
Available from: 2016-08-08 Created: 2016-08-08 Last updated: 2016-08-10Bibliographically approved

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Insulander, EvaSelander, Staffan
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