Mike the Knight in the neo-liberal era: A multimodal approach to children’s multi-media entertainment
2016 (English)In: Journal of Language and Politics, ISSN 1569-2159, E-ISSN 1569-9862, Vol. 15, no 3, 336-350 p.Article in journal (Refereed) Published
Goal-oriented learning seems to be a ubiquitous demand for almost all kind of play activities today. This demand, the article argues, is related to a specific neo-liberal discourse about the “superchild”. The article shows how this discourse is articulated multimodally in a number of media texts aimed at young children based around a trans-medial brand; Mike the Knight.
Place, publisher, year, edition, pages
2016. Vol. 15, no 3, 336-350 p.
discourse, popular culture, Children, multimodality, apps
Research subject Education
IdentifiersURN: urn:nbn:se:su:diva-132317DOI: 10.1075/jlp.15.3.07linOAI: oai:DiVA.org:su-132317DiVA: diva2:951234