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  • 1.
    Arnberg, Klara
    Stockholms universitet, Samhällsvetenskapliga fakulteten, Ekonomisk-historiska institutionen.
    Before the Scandinavian ‘porn wave’: the business and regulations of magazines considered obscene in Sweden, 1910–19502017Ingår i: Porn Studies, ISSN 2326-8751, E-ISSN 2326-8743, Vol. 4, nr 1, s. 4-22Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    In this article, the Swedish market for magazines considered obscene (by authorities, distributors, retailers, etc.) is analyzed, with a focus on the first half of the twentieth century. Obscene content was combatted with several recurrent strategies by popular movements, the joint daily press, distributors and retailers, in addition to Freedom of the Press cases. However, once the consensus about the problem of pornography had been broken, during which time pornographers found ways to circumvent these strategies, a pornographic market was able to develop. The magazines that were considered obscene had different sub-genres: humorous and satirical (in the 1910s and 1920s), sex education (in the 1930s), nudism (1930s onwards) and pin-up (1940s onwards). All of the magazines in various ways distanced themselves from pornographic or sexual commercialism, but were nonetheless treated as part of it. Later, Sweden became one of the ‘forerunners’ in developing a market for pornography. This article traces the prehistory of this development and elaborates on the circumstances that prevented the market from developing earlier on. The argument is made that the restrictions were more connected to corporatist-related regulations concerning retail and distribution than to legal actions.

  • 2.
    Arnberg, Klara
    Stockholms universitet, Samhällsvetenskapliga fakulteten, Institutionen för ekonomisk historia och internationella relationer.
    Capital of sex: pornography sales in Stockholm, 1965–19852021Ingår i: Porn Studies, ISSN 2326-8751, E-ISSN 2326-8743, Vol. 9, nr 1, s. 56-81Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This article demonstrates how Stockholm's reputation as the capital of sex attracted tourists and business alike during the sexual revolution. It follows the rise and decline of the ‘porn street’ Klara norra kyrkogata, and how it was liberally seen and handled by the police as a ‘free zone for pornography’. The article maps porn commerce on this street and in Stockholm city at large shortly before and after the legalization of pornography in 1971. For almost a decade, pornography was part of the accepted economy and could market business in ordinary newspapers. However, all of this changed with increasing resistance and protests against pornography from various groups in the 1970s and some re-regulations of porn in the 1980s. Then porn retailers were evicted, and Klara norra kyrkogata was cleaned up and reconstructed, instead turning into a ‘porn-free zone’ in the late 1980s, in accordance with outspoken political visions.

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