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  • 1.
    Arnberg, Klara
    et al.
    Stockholms universitet, Samhällsvetenskapliga fakulteten, Ekonomisk-historiska institutionen.
    Larsson, Mariah
    Stockholms universitet, Humanistiska fakulteten, Institutionen för mediestudier.
    Benefits of the in-between: Swedish men’s magazines and sex films 1965–19752014Ingår i: Sexuality & Culture, ISSN 1095-5143, E-ISSN 1936-4822, Vol. 18, nr 2, s. 310-330Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This article analyzes a content-based market position that developed during the mid-1960s, situated in-between the pornographic and the accepted. By studying Swedish men’s magazines and sex films from the time period, the argument is made that these media products profited from both the advantages of pornography, i.e., more or less sexual explicit images, and the advantages of the accepted, i.e., common distribution channels, the possibility of having regular advertising and placards and being sold in ordinary kiosks (for magazines) and shown at ordinary cinemas (for films). For some years, this balancing act between the accepted and the pornographic was maintained, and the genre became enormously popular. From the mid-1970s onward, however, the division between pornography and accepted media became more clear-cut. The critique against pornography and the in-between media products intensified, and the uncertainty about pornography’s future role after the legalization in 1971 was followed by new ways of separating the pornographic from the accepted. While there were some differences between the two media formats, such as their degree of internationalization and the importance of advertising, they shared much in terms of content formulas and used the same female actors and models. It is argued that both formal regulations and the informal norms of gender and sexuality at the time and their change throughout the 1970s are key for understanding the development and the disappearance of the in-between genre.

  • 2.
    Ingbrant, Renata
    Stockholms universitet, Humanistiska fakulteten, Institutionen för slaviska och baltiska språk, finska, nederländska och tyska, Slaviska språk.
    Michalina Wisłocka’s The Art of Loving and the Legacy of Polish Sexology2020Ingår i: Sexuality & Culture, ISSN 1095-5143, E-ISSN 1936-4822, Vol. 24, nr 2, s. 371-388Artikel i tidskrift (Refereegranskat)
    Abstract [en]

    This article discusses the development of Polish sexology as well as the challenges of sex education in Poland in general and the implications of Michalina Wisłocka’s work within the field of adult sex education in particular, both from a historical perspective and against the background of sociopolitical circumstances and the backlash in the sexual politics of today’s Poland. Michalina Wisłocka (1921–2005) is the author of Sztuka kochania [The Art of Loving] from 1978—the most widely read Polish handbook on sex, sexuality and eroticism. Although there has not been a sexual revolution in Poland, the success of the book may be considered revolutionary as it had an enormous impact on sexual awareness among the Poles at least for two decades after its publication. Nowadays, the book is considered groundbreaking as regards its normalizing effect on the language of sex, despite the omnipresence of gender role stereotypes. Even so, the revival of Wisłocka that has been seen in Poland in recent years is quite remarkable because the book appears traditional and largely outdated from today’s perspective. In the context of the postsocialist retraditionalization of sexual politics in Poland, however, the revived interest in Wisłocka seems less ambiguous since it can be perceived both as a sign of backlash and a sign of renewed demand for sexual knowledge and education.

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