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  • 1. Aichagui, Victor
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Perceived sustainability of sport events: The case of Stockholm Marathon2014Conference paper (Refereed)
  • 2.
    Anderson, Louise
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Make a customer, not a sale: A study on customer's perception of loyalty programs2013Independent thesis Advanced level (degree of Master (One Year)), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The Swedish food retail industry is one with fierce competition, small product differentiation and increasingly disloyal customers. Consequently in order to create and retain loyal customers many of the stores offer some kind of loyalty schemes. The effectiveness of loyalty programs have been questioned, but it is proposed that in order for a loyalty program to be successful it must offer benefits that are perceived as valuable by customers. Thus the purpose of this qualitative study is to investigate how customers value loyalty programs and how this might affect them in a context where many companies reward their loyal customers. Customer perception of loyalty programs are considered to be grounded in multiple factors such as the design of the loyalty program as well as the competition in the industry. The empirical data was collected through semi-structured interviews with twelve respondents that shopped in a suburban area of Stockholm. The process of the study was influenced by the Grounded theory of method and as coding was used as the method of analysis, three themes related to how customers perceive reward components of loyalty program emerged: Offset of what I give and what I gain, Plan to have control of one’s finances and My perception of value is grounded in me.The findings of the study propose that a customer’s perception of reward components are influenced by what they are offered and by the overall design of the loyalty program. The most significant factor is however the customer self and where she is in life. This is displayed as different customers stated to have different reasons to join a loyalty program, mentioned different reward components as the most valuable one, highlighted different disadvantages as well as perceived the same reward components very differently.

  • 3.
    Andrea, Geissinger
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Laurell, Christofer
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    User engagement in social media – an explorative study of Swedish fashion brands2016In: Journal of Fashion Marketing and Management, ISSN 1361-2026, E-ISSN 1758-7433, Vol. 20, no 2, p. 177-190Article in journal (Refereed)
    Abstract [en]

    Purpose

    The present paper aims to add to the literature by exploring how curvilinear manifestations of user engagement can be explained in the setting of fashion-oriented social media.

    Design/methodology/approach

    This study analyses how ten Swedish fashion brands have been integrated in expressions of user engagement in social media. In total, a material of 11,173 user-generated contents from different types of social media applications over a period of 12 weeks was collected and analysed.

    Findings

    The results of this paper show that user engagement fluctuates considerably over time in social media. It also shows that the degree of engagement varies between different forms of social media applications.

    Originality/value

    This study contributes to the literature on fashion marketing and user engagement by adding empirical support for the suggestion that expressions of engagement found in social media are curvilinear in their nature. It also concludes that highly involved and engaged users, instead of being brand activists, tend to be variety seekers in the studied setting that when taken together represents an emerging managerial challenge for the fashion industry and particularly fashion firms.

  • 4. Angdal, Henrik
    et al.
    Axelsson, Björn
    Lindberg, Nina
    Fredrik, Nordin
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Trends in Service Sourcing Practices2007In: Journal of Business Market Management, ISSN 1864-0753, E-ISSN 1864-0761, Vol. 1, no 3, p. 187-207Article in journal (Refereed)
  • 5. Aspara, Jaakko
    et al.
    Lamberg, Juha-Antti
    Laukia, Arjo
    Tikkanen, Henrikki
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing. Aalto University School of Business, Helsinki, Finland.
    Corporate Business Model Transformation and Inter-Organizational Cognition: The Case of Nokia2013In: Long range planning, ISSN 0024-6301, E-ISSN 1873-1872, Vol. 46, no 6, p. 459-474Article in journal (Refereed)
    Abstract [en]

    This article distinguishes between a firm’s corporate business model and business models of its various business units. Our aim is to provide new insights into how executives’ cognitive processes can influence corporate business model transformation decisions. We focus especially on top managers’ recognition of inter-organizational cognitions, that is, such cognitions about the firm and its businesses that are shared by the top managers and stakeholders of the firm in the industries and communities where it operates. We support our theoretical work with an historical case study of Nokia’s corporate business model transformation between 1990 and 1996, which proved highly successful. We find that its transformation involved using the current reputational rankings of Nokia’s businesses as selection criteria for which businesses to retain and which ones to divest – as well as the elimination of businesses which embodied business model elements which were attributed as factors in past business failures.

  • 6. Aspara, Jaakko
    et al.
    Pajunen, Kalle
    Tikkanen, Henrikki
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Tainio, Risto
    Explaining corporate short-termism: self-reinforcing processes and biases amonginvestors, the media and corporate managers2014In: Socio-Economic Review, ISSN 1475-1461, E-ISSN 1475-147X, Vol. 12, no 4, p. 667-693Article in journal (Refereed)
    Abstract [en]

    Based on the related literature in economics, organizational sociology and the sociology of finance, this article constructs a novel conceptual explanation for corporate short-termism, that is, the tendency of corporate managers to sacrifice long-term investments to improve short-term earnings (STEs). We theorize about how such corporate short-termism emerges, at least partly, from systemic, self-reinforcing processes across various communities of actors including investors, the media and managers themselves. In doing so, we refute the common notion that corporate short-termism is caused by an inherent preference of investors or other actors to focus on STEs. Consequently, the systemic perspective offered by this article questions some conventional assumptions about the roots of corporate short-termism and emphasizes the influence of coordination mechanisms and behavioural biases in giving rise to self-reinforcing loops.

  • 7.
    Berg, Per-Olof
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Strategisk företagsledning i förändring2011In: Ledning av företag och förvaltningar, SNS , 2011Chapter in book (Other academic)
  • 8. Bergkvist, Lars
    et al.
    Hjalmarson, Hanna
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Mägi, Anne W.
    A new model of how celebrity endorsements work: attitude toward the endorsement as a mediator of celebrity source and endorsement effects2016In: International Journal of Advertising, ISSN 0265-0487, E-ISSN 1759-3948, Vol. 35, no 2, p. 171-184Article in journal (Refereed)
    Abstract [en]

    This research introduces attitude towards the endorsement as a mediating variable in the relationships between celebrity source and endorsement factors and brand attitude. It also includes perceived celebrity motive, a variable rarely studied in the previous literature, as an endorsement factor. In a survey study, respondents evaluated four celebrity endorsement campaigns. Mediation analyses show that attitude towards the endorsement mediates the effects of three variables on brand attitude; these variables are celebrity expertise, celebritybrand fit, and perceived celebrity motive. Moreover, results show that if consumers perceive that the celebrity was motivated to do the endorsement not only by money but also by product quality, this has a significant positive effect on attitude towards the brand.

  • 9.
    Björner, Emma
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Chinese Mega-cities: Strategies and Governance2012In: Roots – Politics – Methods, 2012Conference paper (Refereed)
  • 10.
    Björner, Emma
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Innovative and sustainable cities: City branding in the knowledge economy2013In: NFF 2013: On Practice and Knowledge Eruptions, University of Iceland, School of Business, Reykjavík, 2013, p. 87-87Conference paper (Refereed)
    Abstract [en]

    The function of cities in the knowledge economy and the concept of creative cities has been elaborated on in the literature. It has been maintained that local policymakers can play a part in preparing cities for the knowledge economy. The literature however glances over how this is carried out, and how it relates to city branding and international positioning. The aim of the present study is to elaborate on how cities in the knowledge economy are marketed and branded making use of notions like innovation and sustainability. The Chinese mega-cities of Beijing, Shanghai and Shenzhen are focused on in a multiple case study. The main elements in the case studies of these three cities are semi-structured interviews, observations, documentation and netnography. Chinese mega-cities – and Beijing, Shanghai and Shenzhen in particular – are interesting to focus on because they are central in China’s creation of, and move towards, a knowledge economy (e.g. through science-based innovation). These three cities moreover increasingly engage in city branding and international positioning, and integrate the notions of innovation and sustainability in their city branding practices. The study shows how three Chinese mega-cities make use of the notions of innovation and sustainability, in line with theirs and China’s move towards becoming a knowledge economy. The study contributes to the city branding literature, and offer insights to city managers and other practitioners involved in the development and branding of cities and places.

  • 11.
    Björner, Emma
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    International positioning through online city branding: the case of Chengdu2013In: Journal of Place Management and Development, ISSN 1753-8335, E-ISSN 1753-8343, Vol. 6, no 3, p. 203-226Article in journal (Refereed)
    Abstract [en]

    Purpose: The aim of the present study is to add to the existing research on online city branding by studying how metropolitan cities are internationally positioned using the Internet and online branding. The focus is on objectives and strategies, method and expression (including five illustrations), and challenges in online city branding.

    Design/methodology/approach: The article relies on a single-case study approach, using the Chinese city of Chengdu as a case and illustration. Methods used are interviews, observations and documentation (including online material).

    Findings: The study illustrates how Chengdu uses online city branding in its international positioning. Chengdu’s online branding is influenced by certain imagery, as well as challenges. Collaboration and endorsement crystalize as central elements in Chengdu’s online city branding.

    Implications: This article and study can be seen as an important element in broadening the understanding for online city branding to international audiences. The study offers insights to practitioners on how online city branding is carried out in a Chinese context and in the city of Chengdu.

    Originality/value: The study can be regarded as an important contribution to an area of practice and research which still is fairly new and unexplored, and an area that hitherto has not been well covered in the international literature.

  • 12.
    Björner, Emma
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Mega-cities in Global Competition: City Branding in a Chinese Context2012In: Shaping the Future of Research in Marketing in Emerging Economies: Looking Ahead, 2012Conference paper (Refereed)
  • 13.
    Björner, Emma
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Solving Imbalance - Branding Chongqing2011In: Paper to the 5th Annual Nordic NIAS Conferences and PhD Course November 21-25, 2011, in Stockholm, 2011Conference paper (Refereed)
    Abstract [en]

    Purpose:

    The purpose of this paper is to study how the Chinese city of Chongqing is

    meeting the mission of the Chinese central government, to solve the imbalanced

    income gap in Chongqing, and assist in solving the imbalanced development between

    the east and west of China – while simultaneously developing and branding the city.

    Method:

    The study is based on a qualitative case study carried out in September

    2011, including interviews, observations and documentary evidence.

    Findings:

    The study describes the city development and city branding efforts

    undertaken in Chongqing. It also includes some findings relating to the China context

    and to city branding in China.

    Practical implications:

    The study provides practitioners with a case of city branding

    in a large Chinese city, offering an example of city branding in a Chinese context.

    Originality/value:

    The city of Chongqing has previously not been studied

    extensively from a city branding point of view, thus offering an interesting case.

    Introducing legitimacy and auto-communication, in addition to city branding, as

    lenses in this case, offer interesting insights.

  • 14.
    Björner, Emma
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Creating Experiences at the World Exposition 2010: The Practice of Communification2011Conference paper (Refereed)
  • 15.
    Björner, Emma
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Sensory Positioning of Metropolitan Cities: Using Food as an Element in City Branding2011Conference paper (Refereed)
  • 16.
    Björner, Emma
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Strategic creation of experiences at Shanghai World Expo: a practice of communification2012In: International Journal of Event and Festival Management, ISSN 1785-2954, Vol. 3, no 1, p. 30-45Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to contribute to our understanding of the underlying rationale for why companies participate in mega-events in general, and in mega-events in emerging economies – such as the 2010 Shanghai Expo – in particular. Of particular interest are the ways that companies use an event to advance their own purposes, and how experiences are created that use aspects of an event setting such as Expo 2010.

    Design/methodology/approach: The study is based on a participatory, ethnographic and longitudinal field study focusing on the VIP section of the Swedish Pavilion at the Shanghai World Expo, using additional data from other national pavilions and respondents with insight into Expo 2010 and its organization.

    Findings: The study indicates that even though companies operationally used the World Expo and the VIP section in many different ways, an underlying element appears to be to use the event for the “practice of communification”.

    Practical implications: The study provides practitioners with a conceptual framework and tools to manage the co-creation process of experiences at events. This is done by supplying an empirical example from World Expo 2010 and the VIP area of the Swedish pavilion. This is a needed addition to the current knowledge on how customers engage in co-creation of experiences and how companies manage the co-creation process.

    Originality/value: The “communification” concept is used to denote the simultaneous building of community while communicating business-related issues to strengthen and build relationships with customers over time, with exclusivity and co-creation of experiences as important components.

  • 17.
    Björner, Emma
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Fan, Xiucheng
    Creating an inclusive city through internal city branding: The case of Shanghai2013Conference paper (Refereed)
    Abstract [en]

    Purpose: Lend support to the idea that city branding is not just an economic activity inspired by market considerations, but also related to social and cultural goals. Study whether Shanghai is an inclusive city and how is it internally in order to be inclusive.

    Method: Case study approach using secondary materials such as policy documents, news articles, online data, etc. The empirical context is the mega-city of Shanghai.

    Findings: The study shed light on the way inclusiveness plays out in the city of Shanghai, and show that Shanghai – through visions, strategies and concepts as well as the World Expo 2010 – is moving in the direction of being more inclusive, and striving towards becoming a city for old and new Shanghai residents.

    Research implications: The research on city branding towards internal audiences is to be further explored. So is research on how and in what ways city branding can steer a city towards social and cultural goals, and created positive change of society.

    Practical implications: The study can supply city brand managers with insights into the importance of branding a city for social and cultural goals, and highlight the importance of having an inclusive approach towards city residents.

    Originality/value: Contributing with a theoretical and empirical contribution to the literature on internal city branding.

  • 18.
    Björner, Emma
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Sevin, Efe
    A New China: Portrayal of Chinese Cities in the International Arena2013Conference paper (Refereed)
    Abstract [en]

    This paper looks at the international media portrayal of two Chinese mega-cities – Beijing and Shenzhen – to better understand the contemporary China brand. During the last two decades, China started to leave its closed-door policies in the international arena, and showed signs to participate in the global economy. Politically and economically, China started to increase the quantity and intensity of its relations with the rest of the world. As mentioned in the country’s official five-year plans, China sees its’ mega-cities as an integral part of its relations with the rest of the world through social, cultural, and economic transaction. It has moreover been claimed that Chinese mega-cities can be regarded as tools in China’s nation branding. This research conceptualizes international print media as a crucial platform to promote city and nation brand images for branding professionals and administrators, as well as a significant information source for target audiences. Subsequently, two research questions are posed to analyze place brand images. Initially, we look at how Chinese cities are portrayed in the international arena by official Chinese resources. Secondly, we look at selected international newspapers for their portrayal. Through an inductive content analysis, we identify images, narratives and characteristics of Chinese mega-cities promoted to international target audiences. We also seek whether there are significant differences between Chinese and international media coverage through a quantitative content analysis. The findings of this research shed light on the components and imagery of the contemporary China brand, elucidate how the branding of Chinese mega-cities relates to the branding of China, and propose a method to measure the effectiveness of Chinese place branding campaigns.

  • 19.
    Brozovic, Danilo
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Effects of Collaboration on the Industrial Companies' Flexibility2011In: The 21st Nordic Workshop on Interorganizational Research, Hanken, Vaasa, Finland, August 15-17, 2011, 2011Conference paper (Refereed)
    Abstract [en]

    The concept of flexibility has been recognized as an ambiguous and complex concept consisting of various dimensions. Antecedents and enablers of flexibility have also received much attention. However, research on the collaboration effects on the flexibility of industrial companies seems to be somewhat limited. Therefore, the research presented in this article contributes to the abundant literature on flexibility by qualitatively determining the effects of collaboration between industrial producers with their service distributors on the producer’s flexibility.The context of the present study is the collaboration between servitized industrial companies and their service distributors. The main levels of flexibility studied are strategic and tactical. The data are gathered through semi-structured interviews with the managers of four industrial companies and two of their distributors of industrial services and products.The results of this empirical study are presented and the findings discussed, determining the nature of the relation and the effects of the collaboration on flexibility. The findings and conclusions of the study expand the understanding of the enablers of flexibility and contribute to the completeness of the research on flexibility. Limitations and suggestions for future research are also presented.

  • 20.
    Brozovic, Danilo
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Handling change: An explorative study of strategic flexibilityManuscript (preprint) (Other academic)
    Abstract [en]

    Previous research on strategic flexibility offered a rather simplistic view of how firms act in regards to changes without emphasising the interaction between the natures of changes in the business environment, the actions of the firm, and the organisational factors that frame the actions. The purpose of this article is thus to provide a framework that explicates how firms handle changes in their environment, emphasising influences from the context of the situation. The article employs explorative case research and abductive reasoning. Ten situations requiring flexible actions in five large market-leading northern European firms are explored. The findings and the analysis highlight the interaction of these three elements, delineate changes as positive and negative and show how actions of firms are context-dependent. A framework showing these findings and emphasising how firms gather and process context-specific information and knowledge about the changes is presented as the main contribution of the article. The implications of the findings are presented in the discussion, followed by future research suggestions and practical implications.

  • 21.
    Brozovic, Danilo
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Strategic flexibility: A literature reviewManuscript (preprint) (Other academic)
    Abstract [en]

    Previous literature reviews of strategic flexibility have a number of shortcomings, such as an excessive definitional focus or a lack of a specific focus in the field. To overcome these shortcomings, this paper aims to systematically and critically analyse the literature on strategic flexibility by identifying its main characteristics and linking the different aspects together in a new conceptual framework. Various aspects of strategic flexibility in the relevant literature (149 contributions) are analysed in this comprehensive analytical model. Thus, the systematic and critical approach of this article offers a novel perspective in understanding strategic flexibility and contributes to the field by providing a consolidation of the literature and indicating future research avenues.

  • 22.
    Brozovic, Danilo
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Nordin, Fredrik
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Servitization as Strategic Flexibility: Insights from an Exploratory Study2011In: Track 1: Perspectives on Service Research, 2011Conference paper (Refereed)
    Abstract [en]

    Responding to significant market changes, many industrial companies have been pursuing the strategy of ‘servitization’, i.e. transition from selling products to selling an integrated products and service offering that delivers value in use. Once undergone the first step in the process of servitization by adding simple after-sales service to their goods, the company can continue the transition towards more complex solutions.A fundamental premise of this paper is that service transition is regarded as an example of strategic flexibility in practice. However, in spite of the abundant literature on servitization, it remains largely disconnected from the literature on flexibility. The purpose of this paper is thus to explore the industrial companies’ transition towards services as strategic flexibility in practice and to expand the field of industrial service research by infusing ideas from another discipline. The parallels are drawn between strategic challenges of servitization and certain aspects of strategic flexibility, such as sources, antecedents, and market-focused strategic flexibility. A qualitative empirical study is presented, testing the propositions developed from the merge of the concepts. The paper thus opens new dimensions to understanding of the concept of servitization.

  • 23.
    Demir, Robert
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Skills and complexity in management of IJVs: Exploring Swedish managers’ experiences in China2007In: International Business Review, ISSN 0969-5931, E-ISSN 1873-6149, Vol. 16, no 2, p. 229-250Article in journal (Refereed)
    Abstract [en]

    Recent Chinese growth and development has had a tremendous impact on the world economy, especially in terms of the absorption of a significant amount of global foreign direct investment (FDI). Most of this FDI has taken the form of joint ventures between local and foreign firms. Some researchers typically see this as a race by local firms to learn from and eventually outperform foreign firms. The aim of this paper is to explore the evolving experiences, concerning acquired knowledge, resourcing, and control activities, of managers in Sino-Swedish joint ventures. For this purpose, a theoretical framework based on Buckley, P. J., Glaister, K. W., and Husa, R. [(2002). International Joint Ventures: Partnering skills and cross-cultural issues. Long Range Planning, 35, 113-134] and Child, J., and Yan, Y. [(2003). Predicting the performance of International Joint Ventures: An investigation in China. Journal of Management Studies, 40(2)] is developed. Within this framework - The Actor Oriented Approach-four propositions emerge. These are then tested against nine Swedish cases in China. The cases are based on data from a study of Swedish expatriate CEOs. Based on the findings a five stage, sequential approach to foreign firm entry and evolution into foreign markets is constructed. The paper concludes with a discussion of the model's more general applicability and suggestions for further research.

  • 24. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Addressing Ecology and Sustainability in Mega-sporting Events: The 2006 Football World Cup in Germany2010In: Journal of Management and Organization, ISSN 1833-3672, E-ISSN 1839-3527, Vol. 16, no 4, p. 587-600Article in journal (Refereed)
    Abstract [en]

    For the first time in the history of FIFA (Federation Internationale de Football Association), the football (soccer) World Cup held in Germany 2006 specifically addressed environmental concerns. By doing so, the German Organizing Committee did not have the objective of creating a short-term vision, but rather of making a long-term and lasting contribution to the improvement of environmental protection in hosting a mega-sporting event. By taking the football world cup in Germany as a case study, we will provide insights into the so-called 'Green Goal' programme and its four main areas: water, waste, energy, and transportation. From a global point of view, climate protection was added by the Organizing Committee as the fifth area of action and was recognised as a cross-sectorial task. Finally, questions are addressed on how to apply those measurements in the planning and organisation of other mega (-sporting) events.

  • 25. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Ahead of the Game - The Network of Value Captures in Professional Football: Working Paper 05/52005Report (Refereed)
  • 26. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Branding and governance in sports: Best papers from the “Managing Sport” tracks at the EURAM Annual Meeting in Istanbul 20132014In: Sport, Business and Management, ISSN 2042-678X, E-ISSN 2042-6798, Vol. 4, no 4, p. 266-269Article in journal (Other academic)
  • 27. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Emerging economies and mega-sporting events: A longitudinal analysis of advertising patterns and market strategies of 2008 Beijing Olympic Games’ sponsoring partners2013In: Bridging the Divide: Linking IB to Complementary Disciplines and Practice: Proceedings of the 55th Meeting of the Academy of International Business, Istanbul / [ed] Patricia McDougall-Covin, Tunga Kiyak, Academy of International Business , 2013Conference paper (Refereed)
    Abstract [en]

    Sponsorship of mega-sporting events such as the Olympic Games the Football World Cup has become a multi-million dollar business. Established multinational enterprises and brands such as VW or Coca-Cola use such events as an international marketing platform. But sponsoring mega-sporting sporting event has also developed as a strategic way for local companies to enter new markets or to prove themselves as being ready for the world market. This is especially the case, when the event takes place in an emerging economy. Most sport sponsorship research has focused on the markets in North America, Europe or Australia, thus covering a different economic development and representing not the same market conditions. This research aims to fill the gap by describing and analysing the advertising behaviour of the sponsoring partners to the Beijing Olympic Games. A means-objective framework of sponsoring focussing on six factors was applied to analyse 739 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages between 2001 and 2008. By applying a qualitative content analysis, we discovered eight dominant means-objectives combinations leading to different sponsor advertising strategies depending on the lead time to the Olympic Games and the level of internationalization of the sponsoring company.

  • 28. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Formula One in the US. Interview with Joie Chitwood III President and Chief Operating Officer Indianapolis Motor Speedway LLC2008In: International Journal of Sports Marketing & Sponsorship, ISSN 1464-6668, Vol. 10, no 1, p. 11-14Article in journal (Refereed)
  • 29. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Globalization of Sports - The Case of Professional Football and its International Management Challenges: Working Paper 05/12005Report (Refereed)
  • 30. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Implementing a Professional Football League in Japan - Challenges to Research in International Business: Working Paper 05/62005Report (Refereed)
  • 31. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Introduction – Developing International Sport2008In: International Journal of Sports Marketing & Sponsorship, ISSN 1464-6668, Vol. 10, no 1, p. 7-8Article in journal (Refereed)
  • 32. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Managing Sport: Governance and Performance: Best papers from the "Sport as Business" track at the EURAM Annual Meeting, Rome 20102011In: Sport, Business and Management, ISSN 2042-678X, E-ISSN 2042-6798, Vol. 1, no 3, p. 214-218Article in journal (Other academic)
  • 33. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Mega-sporting events and international marketing in emerging markets: Advertising patterns and market strategies of Beijing Olympic Games´sponsoring partners2013In: Shõgaku ronsan, ISSN 0286-7702, Vol. 54, no 3-4, p. 41-77Article in journal (Refereed)
    Abstract [en]

    Sponsorship of mega-sporting events such as the Olympic Games the Football World Cup has become a multi-million dollar business. Established multinational enterprises and brands such as GE, VW or Coca-Cola use such events as an international marketing platform. But sponsoring mega-sporting sporting event has also developed as a strategic way for local companies to enter new markets or to prove themselves as being ready for the world market. This is especially the case, when the event takes place in an emerging market. Most sport sponsorship research has focused on the markets in North America, Europe or Australia, thus covering a different economic development and representing not the same market conditions. This research aims to fill the gap by describing and analysing the advertising behaviour of the sponsoring partners to the Beijing Olympic Games in 2008. A means-objective framework of sponsoring focussing on six factors was applied to analyse 739 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages between 2001 and 2008. By applying a qualitative content analysis, we discovered eight dominant means-objectives combinations leading to different sponsor advertising strategies depending on the lead time to the Olympic Games and the level of internationalization of the sponsoring company.

  • 34. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Mega-Sporting Events in Asia - Impacts on Society, Business and Management: An Introduction2008In: Asian Business & Management, ISSN 1472-4782, E-ISSN 1476-9328, Vol. 7, no 2, p. 147-162Article in journal (Refereed)
    Abstract [en]

    Mega-sporting events today are central stages that not only feature professional athletes representing their country in competing for excellence, but also provide host nations with a universally legitimate way to present and promote their national identities and cultures on a global scale. This introduction to the special issue of Asian Business & Management on `Mega-sporting events in Asia' suggests insights into the emerging field of research related to mega-events and sport and summarizes the history of mega-sporting events in Asia, linking the topic to the growing importance of sports and the interest shown by national governments and cities in staging sporting events in Asia. It also offers a general framework for understanding a range of conceptual and methodological issues related to defining and measuring the impact of mega-sporting events, indicating potential directions for further research.

  • 35. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Sponsoring as a strategy to enter, develop and defend markets: advertising patterns of the Beijing Olympic Games´sponsoring partners2014In: Asian inward and outward FDI: new challenges in the global economy / [ed] Claes-Göran Alvstam, Harald Dolles, Patrik Ström, Basingstoke: Palgrave Macmillan, 2014, p. 36-64Chapter in book (Refereed)
  • 36. Dolles, Harald
    et al.
    Söderman, StenStockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Sport as a business: international, professional and commercial aspects2011Collection (editor) (Refereed)
  • 37. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Sport as a Business: Introduction2011In: Sport as a Business: Insternational, Professional and Commercial Aspects / [ed] Harald Dolles, Sten Söderman, Basingstoke: Palgrave Macmillan, 2011, p. 1-12Chapter in book (Refereed)
  • 38. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    The 20th anniversary of the Japanese Professional Football League (J-League): Creating a new market for football in Japan and Asia2013Conference paper (Refereed)
  • 39. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    The network of value captures: creating competitive advantage in football management: Sportökonomie – Special Issue in regards to FIFA EURO2008In: Wirtschaftspolitische Blätter, Vol. 55, no 1, p. 39-58Article in journal (Refereed)
  • 40. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    The network of value captures in football club management: a framework to develop and analyze competitive advantage in professional team sports2012In: The 20th EASM conference: Sport between businessand civil society: Abstract Book / [ed] Søren Bang, Morten Kätow, University College of Northern Denmark (UCN) , 2012Conference paper (Refereed)
  • 41. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    The network of value captures in football club management: a framework to develop and analyze competitive advantage in professional team sports2012In: Proceedings of the European Academy of Management 12th Annual Meeting, Rotterdam: Rotterdam School of Management, ERASMUS University, 2012Conference paper (Refereed)
  • 42. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    The network of value captures in Japanese football management2010In: Back to the Future: Proceedings, 2010, p. 1-30Conference paper (Refereed)
  • 43. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    The Network of Value Captures in Professional Soccer League: Analysing the Development of Japanese Professional Soccer League2011In: Shõgaku ronsan, ISSN 0286-7702, Vol. LII, no 1-2, p. 195-232Article in journal (Refereed)
  • 44. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Transfer of Institutional Practices in Sports - From European Football to the Development of Professional Football in Japan (J-League)2005Conference paper (Refereed)
  • 45. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Twenty years of development of the J-League: analysing the business parameters of professional football in Japan2013In: Soccer & Society, ISSN 1466-0970, Vol. 14, no 5, p. 702-721Article in journal (Refereed)
    Abstract [en]

    By considering the implementation, as well as the immediate and sustainable success of the Japanese professional soccer (hence: football) league (J-League) during its first two decades as a neglected research example, we apply the ‘network of value captures’ research framework to the Japanese context. This research framework identifies and describes the business parameters of professional football by the following dimensions: (1) the product and its features; (2) various customer groups; and (3) the future vision of the club as central to different levels of strategy aggregation. The outcome of this research provides insight into the management of football in Japan by revealing different practices compared to Europe e.g. in target customer groups, in associated product marketing and merchandizing and in distribution of media revenues. The success story of the J-League also contributes to an increasing international awareness of Japanese football, its players and its fans.

  • 46. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Unlocking advertising, activation and sponsorship in an emerging market: The case of Beijing Olympics2014In: Waves and Winds of Strategic Leadership for Sustainable Competitiveness: Proceedings of the European Academy of Management / [ed] Alejandro Escribá-Esteve, 2014Conference paper (Refereed)
  • 47. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    アジアにおけるメガスポーツ・イベント社会,ビジネス,そして経営に及ぼす影響 [Impact of Mega-sports Events in Asia on Society, Economy and Management]2012In: スポーツ・マネジメントとメガイベント: Jリーグ・サッカーとアジアのメガスポーツ・イベン [Sports management and mega events: J-league soccer an mega-sports event in Aisa] / [ed] Yoshiaki Takahashi, Hiroko Hayakawa, Harald Dolles,Sten Söderman, Tokyo: Bunshindo, 2012, p. 113-127Chapter in book (Refereed)
  • 48. Frösén, Johanna
    et al.
    Jaakkola, Matti
    Churakova, Iya
    Tikkanen, Henrikki
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing. Aalto University School of Business, Finland.
    Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms2016In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 52, p. 91-99Article in journal (Refereed)
    Abstract [en]

    Macroeconomic developments, such as the business cycle, have a remarkable influence on firms and their perfor- mance. In business-to-business (B-to-B) markets characterized by a strong emphasis on long-term customer relationships, market orientation (MO) provides a particularly important safeguard for firms against fluctuating market forces. Using panel data from an economic upturn and downturn, we examine the effectiveness of differ- ent forms of MO (i.e., customer orientation, competitor orientation, interfunctional coordination, and their combinations) on firm performance in B-to-B firms. Our findings suggest that the impact of MO increases espe- cially during a downturn, with interfunctional coordination clearly boosting firm performance and, conversely, competitor orientation becoming even detrimental. The findings further indicate that both the role of MO and its most effective forms vary across industry sectors, MO having a particularly strong impact on performance among B-to-B service firms. The findings of our study provide guidelines for executives to better manage perfor- mance across the business cycle and tailor their investments in MO more effectively, according to the firm's specific industry sector. 

  • 49. Frösén, Johanna
    et al.
    Luoma, Jukka
    Jaakkola, Matti
    Tikkanen, Henrikki
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing. Aalto University School of Business, Finland.
    Aspara, Jaakko
    What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement2016In: Journal of marketing, ISSN 0022-2429, E-ISSN 1547-7185, Vol. 80, no 3, p. 60-78Article in journal (Refereed)
    Abstract [en]

    Market orientation (MO) and marketing performance measurement (MPM) are two of the most widespread strategic marketing concepts among practitioners. However, some have questioned the benefits of extensive investments in MO and MPM. More importantly, little is known about which combinations of MO and MPM are optimal in ensuring high business performance. To address this research gap, the authors analyze a unique data set of 628 firms with a novel method of configurational analysis: fuzzy-set qualitative comparative analysis. In line with prior research, the authors find that MO is an important determinant of business performance. However, to reap its benefits, managers need to complement it with appropriate MPM, the level and focus of which vary across firms. For example, whereas large firms and market leaders generally benefit from comprehensive MPM, small firms may benefit from measuring marketing performance only selectively or by focusing on particular dimensions of marketing performance. The study also finds that many of the highest-performing firms do not follow any of the particular best practices identified.

  • 50.
    Fyrberg, Anna
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    The Certain Uncertainty: Service Marketing And Risk - The Reverse Logic Of Sport Sponsoring2010Conference paper (Refereed)
1234567 1 - 50 of 303
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