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  • 1.
    Andéhn, Mikael
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, School of Business.
    Place of Origin Effects – From Nations to Cities: A conceptual framework based on a literature review2011In: 2nd International Place Branding Conference, Bogotá, 2011, p. 1-24Conference paper (Refereed)
  • 2.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, School of Business.
    Bridges of the past - Bridging to the future - Bringing Magic into Organisation Studies2009Conference paper (Refereed)
  • 3.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, School of Business.
    Competitive Metropolitan Branding – Global Strategic Positioning of Metropolitan Regions in Northern Europe2008In: Proceedings from  the international conference on City Management in Changsha China, Sept. 24-26 2008., 2008Conference paper (Refereed)
  • 4.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, School of Business.
    Conceptualizing Inter-City Competition2008Conference paper (Refereed)
  • 5.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, School of Business.
    Designer Cities – agents for strategy2008Conference paper (Refereed)
  • 6.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Diseno de Marcas Metropolitanas Competitivas:: Poscionamento Estrategico de Regionens Metropolitanas en el Norte Europa2009In: Revista de cultura y ciencias sociales, ISSN 0213-6252, no 60/61, p. 131-152Article in journal (Refereed)
    Abstract [es]

    Las ciudades metropolitanas están cada vez más llenas de imágenes de sí mismas vendiéndose y promocionándose, convirtiéndose en campañas de marketing e incluso en marcas comerciales. Este fenómeno destaca aún más si las comparamos con otras ciudades del mundo, igualmente competitivas. Si entendemos la red de ciudades metropolitanas en la región del mar Báltico (BaltMet) como base empírica del artículo, éste desafía la teoría dominante de diseño de marcas comerciales o branding para ciudades, por ser negligente con los aspectos estratégicos del diseño. Lo que se propone es, en cambio, una visión del diseño de marcas metropolitanas como un proceso estratégico competitivo, a través del cual las ciudades, colaborando y compitiendo a la vez con otras, se posicionen en contextos en los que ellas sean cocreadoras.

  • 7.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Magic in Organizing2007In: International Encyclopedia of Organizing / [ed] C Glegg and J Bailey, London: Sage Publications, 2007, p. 838-842Chapter in book (Refereed)
    Abstract
  • 8.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, School of Business.
    Magic in organizing2007In: International encyklopedia of organization studies / [ed] Stewart R. Clegg, James R. Bailey, Thousand Oaks, Calif.: Sage Publications, 2007, p. 839-843Chapter in book (Refereed)
  • 9.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, School of Business.
    Positioning Local Place in Global Space: Metropolitan Marketing and Branding in Northern Europe2008Conference paper (Refereed)
  • 10.
    Berg, Per Olof
    Lund University, Lund, Sweden.
    Postmodern Management?: From Facts to Fiction in Theory and Practice1989In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 5, no 3, p. 201-217Article in journal (Refereed)
    Abstract [en]

    Postmodernism has recently cropped up as a new buzz word in the organization and management sciences, and the purpose of this article is to critically examine its potential value in the discourse of organizations and management. The article starts with a discussion of the concept of postmodernism, showing that it is used; as an indicator of the present epoch (the postmodern age or condition), as a way of capturing a contemporary movement in the arts and literature (an “ism”), and finally as a particular mode of discourse. With the help of some of the basic postmodern assumptions and concepts, the article then proceeds to a review of contemporary Swedish organization and management theory and praxis. The review shows that the present situation can be characterized by the deconstruction of organization structures, the rejection of grand strategies, an emphasis on expressivism and the importance of coding. In the last section of the article the usefulness of the postmodern perspective for managerial purposes is discussed. It is also claimed that parallel with this deconstruction of organization structures and positive norms, it is possible to discern the reconstruction of social and cultural values developed in an open discourse and resulting in collective reason — and morals.

  • 11.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Some Notes on Corporate Artifacts1987In: Scos Notework, Vol. 4, no 2Article in journal (Other academic)
  • 12.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, School of Business.
    Surviving by Magic2009Conference paper (Refereed)
  • 13.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Symbolic Management of Human Resources1986In: Human Resource Management, ISSN 0090-4848, E-ISSN 1099-050X, Vol. 25, no 4, p. 557-579Article in journal (Refereed)
    Abstract [en]

    This article begins with the observation of three recent and interrelated trends in management: corporate advertising, internal marketing, and strategic management of human resources. The basic argument is that these trends indicate a shift in managerial focus, from the management of human resources to the management of symbolic resources. Symbolic resources are here seen as symbols, metaphors, images, etc., which in a condensed form represent complex organizational phenomena, and which can be developed and utilized to guide strategic corporate action. There are four types of “symbolic resources” that seem to be particularly powerful: historical resources (i.e., elements of the corporate saga or epic), basic values and ideologies (as expressed in the corporate policies), particular activities and events (as anniversaries and celebrations), and finally, the company lifestyle (or ethos)

  • 14.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Techno-Culture: The Symbolic Framing of Technology in a Volvo Plant1985In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 1, no 4, p. 237-256Article in journal (Refereed)
  • 15.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Öresundsregionen: finns den?2010In: Regionauterna: Öresundsregionen från vision till vardag. / [ed] Orvar Löfgren och Fredrik Nilsson, Stockholm: Makadam Förlag, 2010, 1, p. 31-47Chapter in book (Refereed)
  • 16.
    Berg, Per Olof
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Björner, EmmaStockholm University, Faculty of Social Sciences, Stockholm Business School.
    Branding Chinese Mega-cities: Policies, Practicies and Positioning2014Collection (editor) (Other academic)
    Abstract [en]

    This book offers an overview and a theoretical conceptualization of the policies, practices and positioning strategies involved in branding Chinese mega-cities. This interdisciplinary book details the economic, cultural and social background of the development of Chinese mega-cities, as well as presenting the mechanisms of governance and urban growth strategies. Therein, the main discussion centres on the contemporary practice of city branding and development in China in relation to the rest of the world. This includes the way stakeholders and actors are engaged in city branding; the 'societal forces' that impact the city branding process; the way cities compete internationally; and how mega-cities build brands to strategically position themselves globally.

  • 17.
    Berg, Per Olof
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business.
    Björner, Emma
    Stockholm University, Faculty of Social Sciences, School of Business.
    Sevón, Guje
    Handelshögskolan i Stockholm.
    Sensory positioning of place: A study of Food as an element in City Branding2011In: APROS 2011 - Local Organizing / Organizations on Location, 2011, p. 1-13Conference paper (Refereed)
  • 18.
    Berg, Per Olof
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Poulfelt, Flemming
    Professionalizing a Profession: Increasing the Competence of Management Consultants1986In: Consultation, ISSN 8756-6508, Vol. 5, no 4, p. 258-273Article in journal (Refereed)
  • 19.
    Berg, Per Olof
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business.
    Östberg, Jacob
    Stockholm University.
    City Branding as an Organizing Concept: Co-Creation of Strategic Identities2008Conference paper (Refereed)
  • 20.
    Berg, Per-Olof
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Strategisk företagsledning i förändring2011In: Ledning av företag och förvaltningar, SNS , 2011Chapter in book (Other academic)
  • 21.
    Björner, Emma
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Berg, Per Olof
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Strategic creation of experiences at Shanghai World Expo: a practice of communification2012In: International Journal of Event and Festival Management, ISSN 1785-2954, Vol. 3, no 1, p. 30-45Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to contribute to our understanding of the underlying rationale for why companies participate in mega-events in general, and in mega-events in emerging economies – such as the 2010 Shanghai Expo – in particular. Of particular interest are the ways that companies use an event to advance their own purposes, and how experiences are created that use aspects of an event setting such as Expo 2010.

    Design/methodology/approach: The study is based on a participatory, ethnographic and longitudinal field study focusing on the VIP section of the Swedish Pavilion at the Shanghai World Expo, using additional data from other national pavilions and respondents with insight into Expo 2010 and its organization.

    Findings: The study indicates that even though companies operationally used the World Expo and the VIP section in many different ways, an underlying element appears to be to use the event for the “practice of communification”.

    Practical implications: The study provides practitioners with a conceptual framework and tools to manage the co-creation process of experiences at events. This is done by supplying an empirical example from World Expo 2010 and the VIP area of the Swedish pavilion. This is a needed addition to the current knowledge on how customers engage in co-creation of experiences and how companies manage the co-creation process.

    Originality/value: The “communification” concept is used to denote the simultaneous building of community while communicating business-related issues to strengthen and build relationships with customers over time, with exclusivity and co-creation of experiences as important components.

  • 22.
    Lucarelli, Andrea
    et al.
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Berg, Per-Olof
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    City branding: a state-of-the-art review of the research domain2011In: Journal of place management and development, ISSN 1753-8335, Vol. 4, no 1, p. 9-27Article in journal (Refereed)
    Abstract [en]

    Purpose – The aim of the paper is to carry out a contemporary and concise “state-of-the-art” review of the city branding research domain, in particular how scholars have approached this field of study, what aspects of city branding have been studied, what cities have been chosen, and how the studies are designed.

    Design/methodology/approach – Through an iterative search in multiple literature databases, 217 qualified research studies on city branding were identified and retrieved. Those studies were examined, analyzed and categorized according to six categories: bibliographical data, methodologies used, empirical foundation, conceptual frameworks, branding elements, and reported outcomes of branding efforts.

    Findings – City branding is emerging as an internationally recognized research domain characterized by a high degree of multi-disciplinary, rapid proliferation in and between disciplines, and a somewhat fragmented theoretical foundation. On the basis of research interests, three perspectives were identified (producing, consuming, and criticizing city branding) emerging across academic disciplines

    Research limitations/implications – The study is based on research articles in English, published in academic journals, which limits the international and professional scope of the study. Another limitation is the selected time period, which does not include studies prior to 1988 or later than 2009.

    Originality/value – As a state-of-the-art review, the main contribution of this paper is a contemporary and comprehensive overview of the field as such. A methodological contribution is the attempt to run a multi-variate analysis of the branding elements in relation to the output and performance data reported in the studies. Another contribution is the identification of three cross-disciplinary research perspectives in the field today.

  • 23.
    Porras, Jerry
    et al.
    Stanford University.
    Berg, Per Olof
    University of Lund, Lund, Sweden.
    Evaluation Methodology in Organization Development: An Analysis and Critique1978In: Journal of Applied Behavioral Science, ISSN 0021-8863, E-ISSN 1552-6879, Vol. 14, no 2, p. 151-173Article in journal (Refereed)
    Abstract [en]

    The purpose of this analysis is to present a detailed overview of the current state of evaluation methodology in organization development. A detailed search procedure yielded 35 empirical studies in the OD field for the period 1959 to mid-1975. Each study was analyzed according to (a) research design, (b) data collection procedures, (c) subject characteristics, (d) treatment dimensions, and (e) data analysis approaches. Findings show that the overall quality of OD research methodology was spotty. Research designs were relatively strong with a large percentage of investigators using quasi-experimental designs. An excessive reliance on questionnaires as the sole data collection approach exists. Only a small percentage of studies report using other quantified approaches. Most studies were conducted in one organization or in situations where the N's for units of analysis larger than the individual were small (< 10). The heavy use of laboratory training intervention techniques was noted, although a strong shift from process to task orientation has occurred in recent years. Over 75% of the studies reported the use of statistical tests of significance. Although data analysis procedures are becoming more sophisticated, the vast majority of studies used very simple analytical techniques. Based on this analysis, a series of suggestions for improvement of methodological approaches to OD research is presented.

  • 24.
    Porras, Jerry
    et al.
    Stanford University.
    Berg, Per Olof
    Lund University, Lund, Sweden.
    The Impact of Organization Development1978In: Academy of Management Review, ISSN 0363-7425, E-ISSN 1930-3807, Vol. 3, no 2, p. 249-266Article in journal (Refereed)
    Abstract [en]

    Little systematic evidence exists on overall effects of Organization Development (OD). Thirty-five empirical studies assessing the impact of OD activities provide the basis for analysis. A typology, derived from research variables reported in the literature, is used to investigate both overall impact of OD and the differential impact of unique classes of interventions.

1 - 24 of 24
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