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  • 1. Autto, Janne Mikael
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Justifications of citizens' subject positions in public debates on welfare2017In: Acta Sociologica, ISSN 0001-6993, E-ISSN 1502-3869, Vol. 60, no 1, p. 61-73Article in journal (Refereed)
    Abstract [en]

    Foucault's work has inspired studies examining how subject positions are constructed for citizens of the welfare state that encourage them to adopt the subject position of active and responsible people or consumers. Yet these studies are often criticised for analysing these subject positions as coherent constructions without considering how their construction varies from one situation to another. This paper develops the concept of subject position in relation to the theory of justification and the concept of modality in order to achieve a more sensitive and nuanced analysis of the politics of welfare in public debates. The theory of justification places greater weight on actors' competence in social situations. It helps to reveal how justifications and critiques of welfare policies are based on the skilful contextual combination of diverse normative bases. The concept of modality, in turn, makes it possible to elaborate how subject positions in justifications and critiques of welfare policies become associated with specific kinds of values. We demonstrate the approach by using public debates on children's day care in Finland. The analysis illustrates how subject positions are justified in relation to different kinds of worlds and made persuasive by connecting them to commonly desirable rights, responsibilities, competences or abilities.

  • 2. Autto, Janne
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Department of Public Health Sciences.
    ‘Yes, but all responsible Finns want to stop living on credit’: Feeling rules in the Finnish politics of austerity2019In: Citizenship Studies, ISSN 1362-1025, E-ISSN 1469-3593, Vol. 23, no 1, p. 78-95Article in journal (Refereed)
    Abstract [en]

    In 2015, the newly elected government of Finland introduced austerity measures designed to improve the public economy, which had not recovered from the financial crisis of 2007–2008. The article examines how the government sought to secure acceptance for austerity by appealing to citizens’ emotions. We analyse how the measures were emotionally motivated and how, according to the parties in power, citizens should and should not have felt about them. The article shows how the politics of austerity produces various and contradictory feeling rules. These seek to temper citizens’ negative emotions towards austerity, such as dissatisfaction over unfair sharing of pain and distrust towards political authority. Interestingly, the rules evoke hope that a better future lies ahead if citizens follow the proposed measures, yet prompt fears of what will happen if they do not. The government also emphasised its transparency and honesty to prompt empathy and trust from the population.

  • 3. Beccaria, Franca
    et al.
    Prina, Franco
    Rolando, Sara
    Tigerstedt, Christoffer
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Conclusion: Continuity and change in two drinking cultures. In Franca Beccaria (ed.): Alcohol and generations2010In: Alcohol and generations: Changes in style and changing styles in Italy and Finland / [ed] Franca Beccaria, Carocci editore , 2010, 1, p. 224-251Chapter in book (Other academic)
  • 4. Beccaria, Franca
    et al.
    Rolando, Sara
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Scavarda, Alice
    From housekeeper to status-oriented consumer and hyper-sexual imagery: images of alcohol targeted to Italian women from the 1960s to the 2000s2018In: Feminist Media Studies, ISSN 1468-0777, E-ISSN 1471-5902, Vol. 18, no 6, p. 1012-1039Article in journal (Refereed)
    Abstract [en]

    Advertisements not only mirror ideals of masculinity and femininity that prevail in a specific place and time, but also contribute to influencing them. This article analyses alcohol-related advertisements published in women’s magazines from 1967 to 2008 in Italy. The main aim is to understand cultural processes that underlie gender differences in drinking and more generally in Italian society. The sample consists of 376 direct and indirect advertisements collected from well-established women’s magazines. The study identifies continuities and changes in women’s subject positions in alcohol-related advertisements. Italian advertisements of the 1960s and 1970s still reflect a female condition that entails no recognition of women’s own desires and tastes. Advertisements from the 1980s and 1990s reflect a more complex representation of female consumers, associating them with their own desires and pleasures. In the 2000s, the focus on women’s physical appearance and social image has become the prevailing feature. In conclusion, the study shows that changes in female representations in advertisements in the last 50 years do not represent a shift toward a more balanced gender representation. The insistence on women’s appearance, with a correlated predominance of bodily pleasures and attractiveness, reproduces old stereotypes about drinking women.

  • 5. Demant, Jakob
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Changing drinking styles in Denmark and Finland: Fragmentation of male and female drinking among young adults2011In: Substance Use & Misuse, ISSN 1082-6084, E-ISSN 1532-2491, Vol. 46, no 10, p. 1244-1255Article in journal (Refereed)
    Abstract [en]

    A traditional heavy intoxication-oriented drinking style, "heroic drinking", is a central drinking practice in Denmark and Finland, especially among men. However, it seems that another drinking style leading to intoxication, "playful drinking", has become more prevalent in Denmark as well as in Finland. Playful drinking is characterized by self-presentations in diverse forms of game situations where you need to play with different aspects of social and bodily styles. We approach the positions of heroic drinking and playful drinking among young adults (between 17 and 23) in Denmark and Finland by analyzing how they discuss these two drinking styles in focus groups (N=16).

  • 6.
    Härkönen, Janne
    et al.
    Finnish Foundation for Alcohol Studies.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Mustonen, Heli
    National Institute for Health and Welfare.
    Mäkelä, Pia
    National Institute for Health and Welfare.
    Changes in Finnish drinking occasions between 1976 and 2008 – The waxing and waning of drinking contexts2013In: Addiction Research and Theory, ISSN 1606-6359, E-ISSN 1476-7392, Vol. 21, no 4, p. 318-328Article in journal (Refereed)
    Abstract [en]

    A deeper understanding of drinking practices of a population requires a study of the situations in which people drink, i.e. the context of drinking. This study explores the changes and continuities in the prevalence and nature of drinking in terms of place, company, time and the social drinking context, during a period when overall alcohol consumption in Finland grew by half and drinking culture at large was transformed radically. Analyses were based on two national drinking habits surveys with a representative sample of the Finnish population aged 15–69 years in 1976 (N = 2835) and 2008 (N = 2725). In addition, original semi-qualitative data in 2008 were utilized, using a 15-category social drinking context typology, with the results contrasted to previously reported results from 1976. Overall, the number of drinking occasions increased between 1976 and 2008. A major part of the increase comprised drinking in home settings and with one's partner. The weekly rhythm of drinking was also concentrated on weekends even more than before. Changes in the nature of drinking showed that the typical degree of intoxication decreased for men and increased for women. The proportion of heavy drinking occasions decreased for men especially in home settings and for women, remained the same across drinking contexts except for single gender contexts. Changes in social drinking contexts reflected an overall shifting of drinking into the private sphere, with a major increase in the proportion of evenings at home and sauna drinking.

  • 7. Kataja, Kati
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Department of Public Health Sciences.
    Hakkarainen, Pekka
    Tigerstedt, Christoffer
    A virtual academy of polydrug use: Masters, novices and the art of combinations2018In: Nordic Studies on Alcohol and Drugs, ISSN 1455-0725, E-ISSN 1458-6126, Vol. 35, no 6, p. 413-427Article in journal (Refereed)
    Abstract [en]

    Aims: Information technology has become an essential part of drug culture, providing a platform for lay knowledge concerning drug use. Due to the co-effects of different substances, making substance combos requires advanced skills to enhance pleasures and manage risks. In this study, we focussed on Finnish and Swedish online discussions as a context for learning and sharing experiences of combining substances. Methods: Taking influences from positioning theory, we used qualitative methods to map what kinds of mutual interactive positions related to the expertise in polydrug use online discussants take and how these positions are negotiated and reformulated in the online setting. We reflect these results through Howard S. Becker's theory of social learning, according to which becoming a drug user is a process that occurs in interaction with other users, as the beginners need a model and advice from experienced users in order to claim their place in the users' community. Results: In online forums, users discuss the risks and pleasures of combining drugs - on the one hand, in relation to different situations and, on the other hand, in relation to different competence positions. This occurs by asking for advice, presenting one's knowledge, challenging others, repositioning oneself, defending one's position or proving one's competence. Conclusion: Online discussion forums constitute a kind of virtual academy where knowledge of the pleasures and risks of combining substances is produced and circulated, and where experienced masters mediate their expertise to less experienced novices.

  • 8.
    Kraus, Ludwig
    et al.
    Stockholm University, Faculty of Social Sciences, Department of Public Health Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD). IFT Institut für Therapieforschung, Germany; Eötvös-Loránd-Universität, Hungary.
    Room, Robin
    Stockholm University, Faculty of Social Sciences, Department of Public Health Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD). La Trobe University, Australia.
    Livingston, Michael
    Pennay, Amy
    Holmes, John
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Department of Public Health Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Long waves of consumption or a unique social generation? Exploring recent declines in youth drinking2019In: Addiction Research and Theory, ISSN 1606-6359, E-ISSN 1476-7392Article in journal (Refereed)
    Abstract [en]

    Background: There is growing evidence for recent declines in adolescent alcohol use in the Western world. While these changes have been subject to scientific debate, the reasons for this downward trend are not yet understood.Method: We consider broader theoretical framings that might be useful in understanding declines in youth drinking. In particular, we reflect on the historical observations of ‘long waves of alcohol consumption’, the ‘Total Consumption Model’, and the ‘Theory of Social Generations’. Based on this, we explore some of the main hypotheses that are presently discussed as possible explanations for changes in youth drinking.Results: We suggest there may have been a change in the social position of alcohol as a social reaction to the negative effects of alcohol, but also emphasize the importance of changes in technology, social norms, family relationships and gender identity, as well as trends in health, fitness, wellbeing and lifestyle behavior. As a result of the interplay of these factors, the ‘devaluation’ of alcohol and the use of it may have contributed to the decrease in youth drinking.Conclusions: For interrupting the recurrent cycle of the ‘long waves of alcohol consumption’, we need to take advantage of the present change in sentiment and “lock in” these changes by new control measures. The model of change presented here hinges on the assumption that the observed change in the position the present young generation takes on alcohol proceeds through the life course, eventually reducing alcohol use in the whole population.

  • 9.
    Kraus, Ludwig
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD). IFT Institut für Therapieforschung, Germany.
    Östhus, Ståle
    Amundsen, Ellen J.
    Piontek, Daniela
    Harkonen, Janne
    Legleye, Stephane
    Bloomfield, Kim
    Makela, Pia
    Landberg, Jonas
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Changes in mortality due to major alcohol-related diseases in four Nordic countries, France and Germany between 1980 and 2009: a comparative age-period-cohort analysis2015In: Addiction, ISSN 0965-2140, E-ISSN 1360-0443, Vol. 110, no 9, p. 1443-1452Article in journal (Refereed)
    Abstract [en]

    Aims: To investigate age, period and cohort effects on time trends of alcohol-related mortality in countries with different drinking habits and alcohol policies.

    Design and setting: Age-period-cohort (APC) analyses on alcohol-related mortality were conducted in Denmark, Finland, Norway, Sweden, France and Germany.

    Participants: Cases included alcohol-related deaths in the age range 20-84 years between 1980 and 2009.

    Measurements: Mortality data were taken from national causes of death registries and covered the ICD codes alcoholic psychosis, alcohol use disorders, alcoholic liver disease and toxic effect of alcohol.

    Findings: In all countries changes across age, period and cohort were found to be significant for both genders [effect value with confidence interval (CI) shown in Supporting information, Table S1]. Period effects pointed to an increase in alcohol-related mortality in Denmark, Finland and Germany and a slightly decreasing trend in Sweden, while in Norway an inverse U-shaped curve and in France a U-shaped curve was found. Compared with the cohorts born before 1960, the risk of alcohol-related mortality declined substantially in cohorts born in the 1960s and later. Pairwise between-country comparisons revealed more statistically significant differences for period (P<0.001 for all 15 comparisons by gender) than for age [P<0.001 in seven (men) and four (women) of 15 comparisons] or cohort [P<0.01 in two (men) and three (women) of 15 comparisons].

    Conclusions: Strong period effects suggest that temporal changes in alcohol-related mortality in Denmark, Finland, Norway, Sweden, France and Germany between 1980 and 2009 were related to secular differences affecting the whole population and that these effects differed across countries.

  • 10. Lund, Ingeborg
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Olsson, Börje
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Introduction2008In: Painting the Town Red: pubs, restaurants and young adults' drinking cultures in the Nordic countries / [ed] Börje Olsson & Jukka Törrönen, Helsinki: Nordic Centre for Alcohol and Drug Research (NAD) , 2008, p. 5-12Chapter in book (Other academic)
  • 11. Maunu, Antti
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    The semiotics of Sulkunen: What does the two-way window show?2016In: Beyond the Sociological Imagination: A Festschrift in Honor of Professor Pekka Sulkunen / [ed] Matilda Hellman, Anu Katainen, Anna Alanko, Michael Egerer, Anja Koski-Jännes, Helsinki: University of Helsinki, 2016, p. 35-42Chapter in book (Other academic)
  • 12. Moore, David
    et al.
    Fraser, Suzanne
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Eriksson Tinghög, Mimmi
    Sameness and difference: Metaphor and politics in the constitution of addiction, social exclusion and gender in Australian and Swedish drug policy2015In: International journal on drug policy, ISSN 0955-3959, E-ISSN 1873-4758, Vol. 26, no 4, p. 420-428Article in journal (Refereed)
    Abstract [en]

    Like any other discourse, drug policy is imagined and articulated through metaphors. In this article, we explore the metaphors and meanings at work in the current national drug policies of Australia and Sweden. Australia's approach to welfare is usually characterised as liberal-welfarist, emphasising individual difference and ‘freedom’. Sweden's approach is usually characterised as social-democratic, universalistic and paternalistic, with an emphasis on social rights, equity and sameness. How do these models of citizenship – difference versus sameness – play out in national drug policies? What are the risks and benefits of these models and the claims they allow? In the textual analysis presented here, we focus on metaphors and meanings relating to the themes of addiction, social exclusion and gender. We choose metaphor as our major analytical tool because we think that the risks and benefits of adopting different models of citizenship in drug policy need to be understood to operate at many levels and with a high degree of subtlety and abstraction. In the cases of addiction and social exclusion, a complicated picture emerges. In Australia, drug users are offered two options: sameness (and reintegration into society) or difference (and re-connection). In Sweden, drug users are excluded from society but not because they are fundamentally different from non-users. Because drug users are understood to be suffering from a temporary and curable personal affliction, the goal is to return them to sameness through care and treatment. With respect to gender, although differently expressed in the two national contexts and differently shaped by national imaginaries, both national policies adopt similar approaches: the unequal treatment of women transcends differences in national setting. Accounts of drug policy usually focus on the degree to which drug policy is, or should be, ‘evidence-based’, or on the complex political negotiations involving diverse stakeholders and interests. We suggest here another, complementary, perspective: that national imaginaries (i.e. culturally specific metaphors, symbols and beliefs, and national ideologies) shape drug policy in subtle but crucial ways.

  • 13.
    Olsson, Börje
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Painting the Town Red: Concluding remarks2008In: Painting the Town Red: Pubs, restaurants and young adults' drinking cultures in the Nordic countries, Helsinki: Nordic Centre for Alcohol and Drug Research (NAD) , 2008Chapter in book (Other academic)
  • 14.
    Olsson, Börje
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Törrönen, JukkaStockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Painting the Town Red: pubs, restaurants and young adults' drinking cultures in the Nordic countries2008Collection (editor) (Other academic)
    Abstract [sv]

    Pubar och restauranger utgör viktiga arenor för det sociala livet och under de senaste decennierna har pub- och restaurangkulturen i de nordiska länderna expanderat. I städerna finns det ett stort utbud av pubar och nattklubbar och flera av dem försöker locka till sig unga vuxna, vilka utgör den största kundgruppen för pubarna och restaurangerna i dag.

    I denna antologi studeras restauranglivet ur flera olika synvinklar. Artiklarna diskuterar det offentliga drickandets historia i de nordiska länderna; de visar hur media har presenterat restauranger och pubar i Norge och Sverige och de ger en inblick i unga vuxnas dryckesvanor och -kulturer i de största städerna i Norden. Andra frågor som behandlas är hur väl lokala förebyggande alkoholprogram fungerat i Danmark, Finland och Sverige samt hur drickandet på allmänna platser hänger ihop med våld i Island.

    Resultaten pekar på att unga vuxna dricker för att berusa sig i samtliga nordiska länder men det finns ändå skillnader gällande graden av berusning, binge drinking och hur myndigheterna ser på de unga vuxnas dryckeskultur.

  • 15. Pennay, Amy
    et al.
    Holmes, John
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Livingston, Michael
    Kraus, Ludwig
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD). IFT Institut für Therapieforschung, Germany.
    Room, Robin
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD). La Trobe University, Australia.
    Researching the decline in adolescent drinking: The need for a global and generational approach2018In: Drug and Alcohol Review, ISSN 0959-5236, E-ISSN 1465-3362, Vol. 37, p. 115-119Article in journal (Refereed)
    Abstract [en]

    Adolescent alcohol consumption has been in decline across many high-income countries since the early to mid-2000s. This is a significant public health trend, with few documented examples from history where such a global downward shift in alcohol consumption has occurred primarily among the adolescent segment of the population. In this commentary we describe the nature and breadth of the trend; reflect on the environmental, social and policy factors that have been proffered; and argue that to adequately understand and support the maintenance of these trends, three important methodological considerations are needed for future research. Firstly, longitudinal panel and qualitative studies are needed to complement and inform continuing cross-sectional research. Secondly, a collaborative cross-cultural approach is needed to contextualise the international scale of the trend and thirdly, future research must be situated within a historical and generational perspective to understand declines in adolescent drinking in the context of a broader shift in adolescent behaviours.

  • 16. Rolando, Sara
    et al.
    Beccaria, Franca
    Tigerstedt, Christoffer
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    First drink: What does it mean? The alcohol socialization process in different drinking cultures2012In: Drugs: education prevention and policy, ISSN 0968-7637, E-ISSN 1465-3370, Vol. 19, no 3, p. 201-212Article in journal (Refereed)
    Abstract [en]

    Aims: The aim of this qualitative research is to show how the alcohol socialization process - i.e. the ways children and young people get acquainted with alcohol - can generate very diverse experiences and meanings in different cultural contexts. Method: A total of 16 focus groups were conducted in Italy and Finland, divided by age (4 groups), gender and socio-cultural level. A total of 190 participants took part in the study. Findings: The findings support the hypothesis that the alcohol socialization process takes place in very different ways and assumes diverse meaning in the two countries involved in the study. In Italy the relationship with alcohol takes place as part of a gradual process and participants' first memories of drinking alcohol are connected to positive values. In Finland, on the other hand, often the first experiences of drinking overlap with the first experiences of intoxication and alcohol images reflect an ambiguous relation with this substance, closely related to its intoxicating effects. Conclusions: Results show that the alcohol socialization process can take very different forms and meanings according to a specific drinking cultures. Thus, further comparative research should take into more consideration the implication of these substantial differences.

  • 17. Rolando, Sara
    et al.
    Törronen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Beccaria, Franca
    Boundaries between Adult and Youth Drinking as Expressed by Young People in Italy and Finland2014In: Young - Nordic Journal of Youth Research, ISSN 1103-3088, E-ISSN 1741-3222, Vol. 22, no 3, p. 227-252Article in journal (Refereed)
    Abstract [en]

    The study applies the concept of boundary work, as developed by Lamont and Molnar to analyze how young people perceive adult drinking. It is based on eight focus groups involving young people aged 17 to 24 years conducted in Torino (IT) and Helsinki (FI). The study contributes to understand why different orientations towards heavy drinking persist in the two geographical regions. In Italy young people draw explicit boundaries between theirs' and adults' drinking and between proper and deviant drinking, so that their boundary work results in producing social norms that are shared with adults, except for drunkenness, which is seen as normal for young people but not for adults. In Finland young people distance themselves from adults' drinking situations, and describe them in terms of light versus heavy drinking, yet without making distinctions between proper and improper drinking in each situation, thereby articulating an absence of explicit norms against drunkenness.

  • 18.
    Room, Robin
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Studying alcohol in its societal context: The Finnish tradition of analysis of population surveys2012In: Drug and Alcohol Review, ISSN 0959-5236, E-ISSN 1465-3362, Vol. 31, no 7, p. 829-830Article in journal (Refereed)
  • 19.
    Roumeliotis, Filip
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    From Mothers of the “People's Home” to Biologically Rational Consumers: A press analysis of changing conceptions of women’s drinking in Sweden from 1955 to 20102014In: Feminist Media Studies, ISSN 1468-0777, E-ISSN 1471-5902, Vol. 14, no 3, p. 452-469Article in journal (Refereed)
    Abstract [en]

    The aim of the present article is to study how women's alcohol consumption has been defined and contested in the Swedish press from 1955 to 2010 in relation to the development of Swedish society from a social democratic welfare state to a neoliberal competition state. Our material consists of articles published in the largest Swedish national and regional newspapers in 1955, 1965, 1977, 1982, 1995, 2004, and 2010. In the study, we apply Fraser's concepts of recognition and redistribution to analyse how the press contributed to the formation of cultural injustices and counter-claims through its recognition of women's drinking, and how these cultural injustices and counter-claims have conditioned the redistribution of societal resources. Our analysis shows that, during the study period, women were recognized in the Swedish press in limited and stigmatizing subject positions. These dominating representations of drinking women changed over time in an unpredictable way. As collectively shared, widely accepted cultural images, they tended to downplay the possibility of women achieving equal and just participation in cultural interaction, social activities, and healthcare services. In counter-discourses, the possibilities for women to formulate public claims in order to make surrounding structures more “enabling” of their independency, weakened during the study period.

  • 20. Simonen, Jenni
    et al.
    Tigerstedt, Christoffer
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Vismanen, Elina
    Kohtaavatko nuorten ja vanhempien näkemykset alkoholinkäytöstä?2017In: Nuorisotutkimus, ISSN 0780-0886, Vol. 35, no 3, p. 38-52Article in journal (Refereed)
    Abstract [en]

    Do the alcohol-related perceptions of teenagers and parents coincide?

    This study analyzes how Finnish teenagers and parents perceive different drinking situations and the appropriateness of these situations. The focus is on whether teenagers and parents perceive the situations similarly or differently.

    The data consist of focus group interviews with teenagers aged 14–17 years (n=4 groups, n=31 participants), and parents (n=4 groups, n=19). Three pictures portraying different drinking situations were presented to the participants, who were asked to describe (1) what kind of situation the picture depicts, (2) whether the way of drinking in the picture was acceptable or not, and (3) whether they identified with the situation or not.

    Our analysis showed that teenagers and parents defined the situations similarly and applied rather similar criteria when assessing the appropriateness of drinking. The most important criteria related to the amount and the way of drinking, and whether or not children were present in the situation. Our analysis suggests that the alcohol-related perceptions of parents and teenagers are similar and hence they should not have difficulties in understanding each other’s views.

  • 21. Simonen, Jenni
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Kun mies juo ja nainen kärsii [When a man drinks and a woman suffers]: Naisten omaelämäkerralliset positiot ja toimintastrategiat suhteessa ongelmallisesti juovaan läheiseen [Women's autobiographical positions in relation to a problem drinking relative]2015In: Janus. Sosiaalipolitiikan ja sosiaalityön tutkimuksen aikakauslehti, ISSN 1235-7812, Vol. 23, no 3, p. 265-283Article in journal (Refereed)
    Abstract [fi]

    Miesten juominen on Suomessa ollut naisten juomista yleisempää ja runsaampaa. Siksi naiset ovat tavallisesti olleet läheisen alkoholinkäytöstä kärsiviä osapuolia. Läheisen juomisen aiheuttamia haittoja on usein tutkittu kyselyaineistoilla, jolloin kärsimystä kokevien oma näkökulma on jäänyt tutkimusten ulkopuolelle. Tässä artikkelissa tarkastelemme, miten naiset itse kuvaavat elämäänsä tilanteissa, joissa läheinen käyttää ongelmallisesti alkoholia. Kysymme, millaisia toimintastrategioita naiset omaelämäkertojensa päähenkilöinä kehittävät suhteessa juovaan perheenjäseneen ja millaisia positioita he tässä prosessissa ottavat. Aineistomme koostuu 1920–1950 -luvuilla syntyneiden naisten omaelämäkerroista (N 14). Aineistosta erottuu neljä erilaista positiota ja toimintastrategiaa suhteessa juovaan läheiseen: uhri, auttaja, rajoja asettava ja taistelija. Uhripositioon asettuvat naiset toistavat negatiivista identiteettiä ja alisteista asemaa, kun taas rajoja asettavan ja taistelijan identiteetit kuvaavat avoimempia, refleksiivisempiä ja naisten omaa toimijuutta korostavia positioita. Naisten omaksumilla identiteeteillä on merkitystä läheisen juomisesta kärsivien naisten auttamisessa. Hoitopalveluilla on avainasema haitallisten identiteettien ja toimintatapojen kääntämisessä myönteisemmiksi.

  • 22. Simonen, Jenni
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Older women’s experiences, identities and coping strategies for dealing with a problem-drinking male family member2017In: Drugs: education prevention and policy, ISSN 0968-7637, E-ISSN 1465-3370, Vol. 24, no 5, p. 409-417Article in journal (Refereed)
    Abstract [en]

    Aims: In this study, we highlight the identities and actions of women with a problem-drinking relative by analysing autobiographies of women born between the 1920s and the 1950s. We ask how women describe their relationship and the problems arising because of a significant other’s drinking and how they cope with these problems. Methods: In the analysis, we pay attention to the power dynamics between family members. We, first, trace what kind of positions or identities the protagonists take in relation to the drinker. Second, we examine what kinds of harms and emotional reactions significant other’s drinking causes. Third, we consider how writers identify or take distance from events described in the autobiographies. Findings: Our analysis reveals four main identities and coping strategies: the positions of victim, helper, boundary setter and fighter. The victim and helper positions often entail women’s weakness and oppressed role, while the positions of boundary setter and fighter express women’s own power and reflexivity in action. Conclusions: Knowledge of the identities and coping strategies is important for understanding the power aspects of a relationship and developing appropriate support for women suffering from family member’s drinking.

  • 23. Simonen, Jenni
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Tigerstedt, Christoffer
    Femininities of drinking among Finnish and Swedish women of different ages2014In: Addiction Research and Theory, ISSN 1606-6359, E-ISSN 1476-7392, Vol. 22, no 2, p. 98-108Article in journal (Refereed)
    Abstract [en]

    This article discusses femininities of drinking in Finland and in Sweden. It compares how Finnish and Swedish women define accepted and desired drinking-related femininity. It also asks how femininity related to drinking is constructed and to what traits it is associated with. According to the general assumption increased intoxication oriented drinking among women means that drinking habits and behavior between women and men have becomemore similar. We rather suggest that women have not only adopted intoxication oriented drinking but they connect it to their feminine identity by shapingit according to their own needs and actions. The analysis is made by using focus group interviewsfrom Finland and Sweden from four different agegroups (20 years, 25–30 years, 35–40 years and 50–60 years) and from two educational levels. The data has been analyzed by examining how Finnish and Swedish women construct femininities of drinking while interpreting the pictures of drinking situations.The analysis shows that there is variety offemininities of drinking. Age seems to be animportant factor in the construction of femininities; younger and older Finnish and Swedish women relate different traits to drinking-related femininity.It seems that the composition of drinking related gender identity has broadened from traditional hegemonic feminine values to versatility. This relates to the expansion of drinking related actions and the strengthening of drinking related agency among women. Based on these findings, younger generations seem to have a wider variety of drinking related repertoires and ways to interpret femininity than older generations.

  • 24. Simonen, Jenni
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Tigerstedt, Christoffer
    Juomisen feminiinisyydet eri-ikäisten suomalais- ja ruotsalaisnaisten kuvaamina2012In: Yhteiskuntapolitiikka, ISSN 1455-6901, Vol. 77, no 5, p. 510-524Article in journal (Refereed)
    Abstract [en]

    Femininities of drinking as described by women of different ages in Finland and Sweden

    It is commonly thought that women’s increased drinking in recent decades implies a convergence of feminine and masculine drinking styles, specifically that women have been moving closer to men. In this article, however, we suggest that women’s involvement in drinking situations has enriched the worlds of drinking and inebriation and brought greater diversity to feminine and masculine drinking styles.

    We approach the subject by studying cultural images of gendered representations and particularly femininities associated with drinking. Our aim is to find out what types of femininities young and older women in Finland and Sweden construct in their interpretations of images of different drinking situations.

    The research data consist of group interviews collected using the same method in Finland and Sweden among women and men in four differentage groups (20 yrs, 25–30 yrs, 35–40 yrs and 50–60 yrs) and representing two different educational levels. Our focus is on how women interpret the stimulus images shown to them in the group interviews. We are particularly interested in the femininities constructed by women, and relate these femininities to the discussion on the convergence of feminine and masculine drinking styles.

    The analysis shows that women attach many different kinds of femininities to drinking. It seems that age plays a significant role in the construction of femininity: older women in Finland and Sweden tend to associate the femininity of drinking more closely to caring and control, while younger women additionally refer to pleasure, freedom, inebriation and individuality. In addition to age-related differences, the analysis reveals differences that stem from nationality. Based on the analysis it is concluded that feminine drinking is not converging and merging into masculinity. Rather it seems that drinking-related identities are diversifying as women are adopting traditionally feminine and masculine traits and characteristics and mixing them up without any fixed pattern.

  • 25. Simonen, Jenni
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Tigerstedt, Christoffer
    Scheffels, Janne
    Synnøve Moan, Moan
    Karlsson, Nina
    Do teenagers’ and parents’ alcohol-related views meet? Analysing focus group data from Finland and Norway2019In: Drugs: education prevention and policy, ISSN 0968-7637, E-ISSN 1465-3370, Vol. 26, no 1, p. 88-96Article in journal (Refereed)
    Abstract [en]

    Aims: This study analyses how Finnish and Norwegian teenagers and parents of teenagers perceive the appropriateness, desirability or harmfulness of different drinking situations. The focus is on whether teenagers and parents perceive the situations similarly or differently.

    Methods: Our data consist of focus group interviews from Finland and Norway with teenagers aged 14–17 years (n = 8 groups, n = 44 participants) and parents (n = 8 groups, n = 38). Three pictures portraying different drinking situations were presented to the participants, who were asked to describe (1) what kind of situation the picture depicts, (2) whether the way of drinking in the picture was acceptable or not and (3) whether they identified with the situation or not.

    Findings: Our analysis showed that teenagers and parents defined the situations similarly and applied rather similar criteria when assessing the appropriateness of drinking. The most important criteria related to the amount and the way of drinking, and whether or not children were present in the situation. Regarding the identification with the situations, teenagers seemed to have somewhat stricter attitudes towards intoxication than adults, which can be perceived as a sign of an ongoing trend of decreasing youth drinking.

    Conclusions: Overall, our analysis suggests that the alcohol worlds of parents and teenagers resembled each other, supporting the notion that the generational gap between parents and teenagers is diminishing.

  • 26. Tigerstedt, Christoffer
    et al.
    Simonen, Jenni
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Finnish drinking habits in the light of group interviews2010In: Alcohol and generations: Changes in style and changing styles in Italy and Finland / [ed] Franca Beccaria, Rom: Carocci editore , 2010, 1, p. 193-223Chapter in book (Other academic)
  • 27. Tigerstedt, Christoffer
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Are Finnish drinking habits changing?: In search of a cultural approach2007In: Addiction Research & Theory, Vol. 15, no 5, p. 224-464Article in journal (Refereed)
  • 28. Tigerstedt, Christoffer
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Comparative research strategies and changes in drinking cultures2007In: The 33rd Annual Symposium of the Kettil Bruun Society for Social and Epidemiological Research on Alcohol, Budapest, Hungary., 2007Conference paper (Other (popular science, discussion, etc.))
  • 29. Tigerstedt, Christoffer
    et al.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Simonen, Jenni
    Kön och ålder vrider och vänder på våra dryckesvanor2016In: Ikaros, ISSN 0782-6052, no 1-2, p. 9-11Article in journal (Other (popular science, discussion, etc.))
  • 30.
    Törroöen, Jukka
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Simonen, Jenni
    Tigerstedt, Christoffer
    "Disease" of the Nation, Family and Individual: Three Moral Discourses of Alcohol Problems in Finnish Women's Magazines from the 1960s to the 2000s2015In: Substance Use & Misuse, ISSN 1082-6084, E-ISSN 1532-2491, Vol. 50, no 4, p. 454-467Article in journal (Refereed)
    Abstract [en]

    Women's magazines can be seen as a genre that form feminized public spaces where everyday life contradictions of women's life are negotiated. The study examines the ways in which Finnish women's magazines have dealt with alcohol problems. The data covers six primary sampling years: 1968, 1976, 1984, 1992, 2000 and 2008. The data is analyzed by drawing on the concept of 'moral regulation'. The analysis shows that a family-centered framing dominated the constructions of alcohol problem: fathers' and husbands' alcoholism appeared as a main object of regulation in all decades under study, while mothers' and wives' alcoholism was much less prevalent.

  • 31.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Alkohol i svenska damtidningsannonser från det sena 1960-talet till 2000-talet2011In: Nordisk alkohol- & narkotikatidskrift, ISSN 1455-0725, Vol. 28, no 2Article in journal (Refereed)
  • 32.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Alkoholi ruotsalaisten naistenlehtien mainonnassa 1960-luvulta 2000-luvulle (Alcohol in the advertisements of Swedish women magazines from the 1960s to the 2000s)2010In: Yhteiskuntapolitiikka, ISSN 1455-6901, Vol. 75, no 6, p. 603--624Article in journal (Refereed)
  • 33.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Drinking habits as described in the pub and drinking diaries of young adults2008In: Painting the Town Red: pubs, restaurants and young adults' drinking cultures in the Nordic countries / [ed] Börje Olsson & Jukka Törrönen, Helsinki: Nordic Centre for Alcohol and Drug Research (NAD) , 2008, p. 41-72Chapter in book (Other academic)
  • 34.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Identiteettien ja subjektiasemien analyysi haastatteluaineistossa (The analysis of identities and subject positions in interview data)2010In: Haastattelun analyysi (An analysis of interview) / [ed] Johanna Ruusuvuori, Pirjo Nikander & Matti Hyvärinen, Tampere: Vastapaino , 2010Chapter in book (Other academic)
  • 35.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Kuvaus, näkökulma ja ääni (Description, viewpoint and voice): Representaatioiden analyysi empiirisessä sosiaalitutkimuksessa (Analysing representations in empirical social research)2010In: Representaatio (Representation): Tiedon kivijalasta tieteiden työkaluksi (From a basis of knowledge to a tool of sciences) / [ed] Tarja Knuuttila & Aki Petteri Lehtinen, Helsingfors: Gaudeamus Helsinki University Press , 2010, p. 276-304Chapter in book (Other academic)
  • 36.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Kvinnans skyldigheter, friheter och njutningar i svenska och finska damtidningsannonser med alkoholmotiv från 1960-talet till 2000-talet2012In: Samhället, alkoholen och drogerna: Politik, konstruktioner och dilemman / [ed] Jessica Storbjörk, Stockholm: Stockholms universitets förlag, 2012, p. 130-155Chapter in book (Other academic)
  • 37.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Naistenlehdet symbolisen vallan käyttäjinä 1960-luvulta tähän päivään: alkoholiaiheiset tekstit juomiseen liittyviä resursseja rakentamassa2014In: Yhteiskuntapolitiikka, ISSN 1455-6901, Vol. 79, no 4, p. 388-412Article in journal (Refereed)
  • 38.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Department of Public Health Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Safe, funny and frightening drinking situations from children’s viewpoint: Comparing recalled childhood stories about others’ drinking in Scandinavia2019In: International journal on drug policy, ISSN 0955-3959, E-ISSN 1873-4758, Vol. 67, p. 34-42Article in journal (Refereed)
    Abstract [en]

    The article analyzes retrospective childhood stories related to others’ drinking (N = 336). The stories have been told in a focus group context in Finland and Sweden. Hence, they are stories about the past that have been constructed in the present. The retrospective childhood stories are analyzed from the perspective of emotions, seen as relational and situational sociocultural constructions, by paying attention to what kind of contact and emotional responses children develop to others’ drinking in specific situations. The analysis demonstrates how in an intoxicated-oriented drinking culture the presence of alcohol may signify something outside the bounds of everyday life, in the case of which children develop an ambiguous contact with drinking in which many kinds of positive or negative emotions can emerge, such as love, fun, fear, shame or curiosity. In the Finnish narratives, children’s emotional socialization to drinking is regulated by situations of heavy domestic drinking, festive drinking and moderate routine drinking at home. In the Swedish narratives, children’s emotional socialization to drinking is governed by festive situations, moderate routine drinking at home and meal drinking. Fear dominates the Finnish participants’ recalled childhood stories, whereas fun is the most common emotion in the stories from Sweden. The differences between Finnish and Swedish emotions recalled from childhood in relation to drinking may reflect differences in these culture’s drinking practices and/or social interaction norms. The article demonstrates how adults’ childhood memories on drinking provide an important ‘indirect’ source to get knowledge on children’s ways of experiencing and responding to others’ drinking in various situations.

  • 39.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Situational, cultural and societal identities: analysing subject positions as classifications, participant roles, viewpoints and interactive positions2014In: Journal for the Theory of Social Behaviour, ISSN 0021-8308, E-ISSN 1468-5914, Vol. 44, no 1, p. 80-98Article in journal (Refereed)
  • 40.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Department of Public Health Sciences.
    Using vignettes in qualitative interviews as clues, microcosms or provokers2018In: Qualitative research journal, ISSN 1443-9883, Vol. 18, no 3, p. 276-286Article in journal (Refereed)
    Abstract [en]

    Purpose - Recent studies have introduced new productive theoretical orientations to the vignette studies. There is not, however, sufficient analytical discussion on how the vignettes can be used in qualitative interviews for different functions. The paper aims to discuss this issue.

    Design/methodology/approach - Whatever theoretical framing the researcher decides to apply in qualitative interviews using vignettes, the paper proposes that it is always important to consider in what way the chosen vignettes refer to the object under examination, whether they represent it as clues (metonyms, symptoms, enigmatic traces), as microcosms (icons, metaphors, totems, ideal types, homologies) or as provokers (anomalies, taboos, controversies).

    Findings - When vignettes are used as clues in interviews, they can be introduced as puzzling traces, tracks or indexes which together with the interview questions carry out the interviewees to metonymic reasoning. When vignettes are used in interviews as microcosms, the interview questions are built so that they encourage the interviewees to consider the vignettes as icons that mimic reality or realities, their actors, situations, acts, events and processes. And when vignettes are used as provokers, they are selected and produced so that they challenge the forms, boundaries, meanings and habits of the well-known and plausible realities of the interviewees.

    Originality/value - The paper demonstrates with examples how vignettes function in the interviews as clues, microcosms or provokers and shows why it is important to pay attention to this.

  • 41.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Virikehaastattelu2017In: Tutkimushaastattelun Käsikirja / [ed] Matti Hyvärinen, Pirjo Nikander, Johanna Ruusuvuori, Vastapaino, 2017, p. 233-255Chapter in book (Refereed)
  • 42.
    Törrönen, Jukka
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Women’s responsibilities, freedoms and pleasures: an analysis of Swedish women's magazines' alcohol-related advertisements from the 1960s to the 2000s2014In: Feminist Media Studies, ISSN 1468-0777, E-ISSN 1471-5902, Vol. 14, no 4, p. 640-662Article in journal (Refereed)
    Abstract [en]

    In the building of the Swedish welfare state, men and women have been seen as equal in their roles as parents, breadwinners, and citizens. This conception is not confirmed by the images produced by advertising. The article presents an analysis of alcohol-related advertisements published in Swedish women’s magazines from the 1960s to the 2000s. The advertisements are approached as representations of gendered performances in which gender is made visible “here and now” by placing women in particular subject positions that are related to private or public spheres and associated with specific kinds of gender norms reflecting women’s shifting responsibilities,freedoms, and pleasures. The article asks what kind of drinking-related subject positions have been portrayed as desirable in women’s magazine advertisements over the past few decades and how those positions have changed as we move closer to the present day. The analysis reveals both continuity and variability in alcohol-related subject positions in Swedish women’s magazine advertisements. It shows how women’s responsibilities, freedoms, and pleasures have expanded from the traditional domain of the private sphere to multiple new areas as Sweden has developed from a modern welfare state to a late-modern competition state. However, this does not mean that the traditional gender norms have disintegrated and been replaced by equal gender norms. Rather, it seems that traditional gender norms continue to be reproduced in alcohol-related advertising.

  • 43.
    Törrönen, Jukka
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Härkönen, Janne
    Juomisen ritualistiset ja yksilölliset motiivit ja niiden yhteys humalaan 2000-luvun Suomessa2016In: Yhteiskuntapolitiikka, ISSN 1455-6901, Vol. 81, no 2, p. 161-173Article in journal (Refereed)
  • 44.
    Törrönen, Jukka
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Härkönen, Janne
    Studying ritual and individual orientations to alcohol use: Drinking motives and their connection to intoxication in Finland in the 2000s2016In: International journal on drug policy, ISSN 0955-3959, E-ISSN 1873-4758, Vol. 29, p. 33-40Article in journal (Refereed)
    Abstract [en]

    Background: Finland was an agricultural country until the 1960s. Thereafter, Finland modernized rapidly. Studies have postulated that as Finland becomes modernized, intoxication-oriented drinking would gradually decrease. Current studies, however, show that heavy episodic drinking has lately become more common among men and women. Simultaneously, drinking is seldom motivated by the purpose of getting drunk. The article tackles this conundrum by approaching drinking motives from a ritual and an individual perspective. We study what kinds of drinking motives currently exist in Finland, their prevalence among different population groups, how they vary by social background, and their association with intoxication. Methods: The data were collected as part of the nationally representative Drinking Habit Survey in 2008. It consists of verbal descriptions on the most recent drinking occasion (N = 521), estimations of its blood alcohol content, and responses to pre-defined standardized motive questions related to the latest drinking occasions (N = 8732). Results: Besides the motive 'to get drunk', also the motives of drinking as a 'time-out' ritual, 'to get into the mood' and 'I drunk to brighten up' predict a wet drinking occasion. Overall, Finns highlight drinking motives of sociability, relaxation, meal drinking and situational factors. The more educated orientate to their drinking more with motives that express mastery of cultural capital and individuality. The less educated and the young, again, orientate to their drinking more with motives that imply intoxication and external expectations. Conclusions: Whereas the ritual perspective discloses what kinds of situations predict intoxication, the individual perspective reveals what kinds of individualistic orientations are associated with drunkenness. These perspectives partly speak past each other and are difficult to combine. The article proposes that situational perspective would serve as a bridge between them and enable the incorporation of results from different research traditions.

  • 45.
    Törrönen, Jukka
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Juslin, Inka
    Alkohol i damtidningsannonser från det sena 1960-talet till 2000-talet2010In: Nordisk alkohol- & narkotikatidskrift, ISSN 1455-0725, Vol. 27, no 2, p. 141-163Article in journal (Refereed)
    Abstract [en]

    The data for this article consist of alcohol or alcohol-related advertisements appearing in seven Finnish women’s magazines: Kodin Kuvalehti (1967–2006),Kotiliesi (1967–2006), Kauneus & Terveys (1967–2006), Me Naiset (1976–2006), Gloria (1991–2006), Trend (1991–2006) and Cosmopolitan (1999–2006). We are interested, firstly, in what kind of subject positions these advertisements have contributed to construct for women’s drinking from the 1960s to the present day. Secondly, we analyse the shifts and transformations that have happened in these subject positions with a view to inferring how the cultural position of drinking has changed. Our analysis is grounded in semiotic and phenomenological ways of reading visual materials

  • 46.
    Törrönen, Jukka
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Juslin, Inka
    Alkoholi naistenlehtien mainnossa 1960-luvulta tähän päivään (Alcohol in the addvertisements of woman magazines from 1960s up to now2008In: Sosiologipäivät Lapin Yliopistossa (Conference on sociology in the University of Lapland 27-28.3.2008), 2008Conference paper (Other (popular science, discussion, etc.))
  • 47.
    Törrönen, Jukka
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Juslin, Inka
    University of Tampere.
    From Genius of the Home to Party Princess: Drinking in Finnish women's magazine advertisements from the 1960s to the 2000s2013In: Feminist Media Studies, ISSN 1468-0777, E-ISSN 1471-5902, Vol. 13, no 3, p. 463-489Article in journal (Refereed)
    Abstract [en]

    The data for this article consist of alcohol-related advertisements published in seven Finnish women's magazines from 1967 to 2006. We are interested in finding out what kind of alcohol-related subject positions these magazines have created for women audiences from the 1960s onwards, to see how those positions have changed and what these changes tell us about the changes that have happened in the cultural position of drinking in Finland. Our analysis applies semiotic and discourse analytical methods. It shows that in the advertisements from the 1960s, women were placed in the subject position of full-time mother responsible for taking care of the heterosexual relationship. Women's drinking was associated with the private space of the home, with eating meals and socialising with family and friends. Women's subject positions in the 1970s and 1980s were still largely the same, but they also took on slightly new features. The 1990s and 2000s saw the emergence of the active woman who appears in public places, and drinking was associated with women's own time, enjoyment and pleasure. During the period under review we see the emergence of a drinking, self-assertive woman who is a responsible and distinctive consumer, a consumer who toys with stereotypes, and a partying consumer.

  • 48.
    Törrönen, Jukka
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Kalle, Tryggvesson
    Stockholm University, Faculty of Social Sciences, Department of Criminology.
    Alcohol, health and reproduction: an analysis of Swedish public health campaigns against drinking during pregnancy2015In: Critical Discourse Studies, ISSN 1740-5904, E-ISSN 1740-5912, Vol. 12, no 1, p. 57-77Article in journal (Refereed)
    Abstract [en]

    This article analyzes two recent Swedish public health campaigns targeting pregnant women's drinking: A good start, a pamphlet by the Swedish National Institute of Public Health, and Advice about food for you who are pregnant, a brochure by the Swedish National Food Administration. It conceptualizes the public health campaigns as governmental attempts to steer citizens' behavior and behavior-related desires, aspirations, and beliefs toward a certain understanding of normal healthy lifestyle. The public health campaigns are seen as part of larger processes of bio-power. By applying critical discourse analysis, the article, first, asks how drinking during pregnancy is represented in the campaigns as a health risk. Second, it analyses how the pamphlets advise women to take action to restrain from drinking during pregnancy and what kind of knowledge the pamphlets use to legitimate intervening in the women's lifestyles. And finally, it analyses how the pamphlets try to persuade the women to identify with the proposed information and recommendations. The analysis shows that the campaigns construct an intimate partnership between the state and the citizen. By extending the medical public health gaze to reach inside the female body to emphasize how easily fetal development can be disturbed, and by making women's individual lifestyle choices both the cause of and solution to potential damage during fetal development, the pamphlets make mothers solely responsible and culpable for the health status of the fetus. Partners and fathers are practically absent from the campaign pamphlets. Both campaigns bypass the responsibilities of communities and other broad social institutions in preventing drinking during pregnancy. The campaigns, though having many similarities, differ from each other in terms of the kinds of choices they have made inrepresentationsaction, and identification.

  • 49.
    Törrönen, Jukka
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Maunu, Antti
    Friendship and Social Emotions in Young Adult Finns' Drinking diaries2011In: Sociological research online, ISSN 1360-7804, E-ISSN 1360-7804, Vol. 16, no 1Article in journal (Refereed)
    Abstract [en]

    In the article we examine the management of social emotions and friendship bonds by analysing the young adults' pub and drinking diaries. We assume that emotions that are embodied in the management of friendship ties can be reduced to the emotions of pride and shame. According to Scheff, as primary social emotions, they are present in all communication and action. They express for the participants of interaction the actual "temperature" of social relations. Pride refers to a strong and safe involvement in interaction, in which individuals feel themselves fine and respectful. In a shameful state, individuals, in turn, experience themselves negatively in the eyes of others, which imply that social bonds are intimidated. The analysis of drinking experiences from the viewpoint of pride and shame brings expressively forth how drinking strengthens or weakens different kinds of social relations and dynamics and how actors try to attach to them or secede from them. In the diary narratives, the pride and shame of drinking is most strongly associated with reinforcement and bonding efforts of ties of friendship that are considered laid-back and like-minded. In relation to them the status, competition, the emphasis of one's self and indulging in love affairs occur in the narratives considerably more seldom, and if they occur, they rather contribute to shameful experiences or remain subordinate to friendship.

  • 50.
    Törrönen, Jukka
    et al.
    Stockholm University, Faculty of Social Sciences, Centre for Social Research on Alcohol and Drugs (SoRAD).
    Maunu, Antti
    Gender and drinking situations in the regulation of drinking: An analysis of drinking diaries2007In: Cooperation conference on Drugs and Health, Stockholm, Sweden., 2007Conference paper (Other (popular science, discussion, etc.))
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