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  • 1. Aichagui, Victor
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Perceived sustainability of sport events: The case of Stockholm Marathon2014Conference paper (Refereed)
  • 2.
    Brunzell, Tor
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Liljeblom, Eva
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Board Size and its Consequences on Board Composition and Work: A Study of Top Nordic Football Clubs2012In: Proceedings of the European Academy of Management 12th Annual Meeting, Rotterdam: Rotterdam School of Management, ERASMUS University, 2012Conference paper (Refereed)
  • 3.
    Brunzell, Tor
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Board evaluation in the top Nordic football clubs2012In: Sport, Business and Management: An International Journal, ISSN 2042-678X, Vol. 2, no 3, 210-224 p.Article in journal (Refereed)
    Abstract [en]

    Purpose: The purpose of this paper is to study if and how the evaluation of the boards in the top Nordic male football clubs affects the boards’ composition and work.

    Design/methodology/approach: The study includes all the clubs in the two top divisions in each of the five Nordic countries (Denmark, Finland, Iceland, Norway and Sweden). The study makes use of a questionnaire where 66 (out of 145) chairmen answer 17 questions concerning the board composition and work on a five-point Likert-scale.

    Findings: The responses were related to whether the board is annually evaluated or not. Descriptive statistics demonstrates that more than half of the clubs have an annual board evaluation. Most common is that the Chairman performs the evaluation himself/herself with help from designated board members; the evaluation being performed through informal discussions. A total of 44 clubs have a nominee committee. Almost all of the clubs transfer the result of the board evaluation to its nominee committee, most commonly verbally. Furthermore, results show that board evaluation has a significant positive effect on the following functions of football boards: review of business plan, strategy, objective and budget; discussion on short-term development; discussion on long-term development; and work efficiency.

    Originality/value: The results of this study are consistent with a similar study of listed Nordic companies. The main difference between the results of the two studies is that clubs, unlike publicly listed companies, almost always perform the evaluation through internal interviews rarely using external consultants and individual anonymous questionnaires.

  • 4.
    Brunzell, Tor
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Board Evaluation in the Top Nordic Football Clubs - the chairman's view2011Conference paper (Refereed)
  • 5.
    Demir, Robert
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    A cumulative approach to nine Swedish firms in China2004Conference paper (Refereed)
  • 6.
    Demir, Robert
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Skills and complexity in management of IJVs: Exploring Swedish managers’ experiences in China2007In: International Business Review, ISSN 0969-5931, E-ISSN 1873-6149, Vol. 16, no 2, 229-250 p.Article in journal (Refereed)
    Abstract [en]

    Recent Chinese growth and development has had a tremendous impact on the world economy, especially in terms of the absorption of a significant amount of global foreign direct investment (FDI). Most of this FDI has taken the form of joint ventures between local and foreign firms. Some researchers typically see this as a race by local firms to learn from and eventually outperform foreign firms. The aim of this paper is to explore the evolving experiences, concerning acquired knowledge, resourcing, and control activities, of managers in Sino-Swedish joint ventures. For this purpose, a theoretical framework based on Buckley, P. J., Glaister, K. W., and Husa, R. [(2002). International Joint Ventures: Partnering skills and cross-cultural issues. Long Range Planning, 35, 113-134] and Child, J., and Yan, Y. [(2003). Predicting the performance of International Joint Ventures: An investigation in China. Journal of Management Studies, 40(2)] is developed. Within this framework - The Actor Oriented Approach-four propositions emerge. These are then tested against nine Swedish cases in China. The cases are based on data from a study of Swedish expatriate CEOs. Based on the findings a five stage, sequential approach to foreign firm entry and evolution into foreign markets is constructed. The paper concludes with a discussion of the model's more general applicability and suggestions for further research.

  • 7.
    Demir, Robert
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Sponsoring as a strategic lever for changing the resource base of professional sport2014In: Waves and Winds of Strategic Leadership for Sustainable Competitiveness: Proceedings of the European Academy of Management / [ed] Alejandro Escribá-Esteve, 2014Conference paper (Refereed)
  • 8. Demir, Robert
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Strategic sponsoring in professional sport: a review and conceptualization2015In: European Sport Management Quarterly, ISSN 1618-4742, Vol. 15, no 3, 271-300 p.Article, review/survey (Refereed)
    Abstract [en]

    Research question: While the literature on sponsorship of sport has gained interest among scholars in diverse fields such as management, marketing, and psychology in recent years, scant attention has been paid to the extent in which sponsoring may serve as a strategic lever that is mutually beneficial for sponsors and sponsees. We, therefore, ask: What constitutes strategic sponsoring in professional sport? Research methods: In addressing our research question, we selectively review the literature on sport sponsoring, link it to the basic tenets of the resource-based view, and conceptualize this literature into a framework for strategic sponsoring in professional sport. Results and findings: In developing our framework, we consider the concept of regime as the key defining working principle of strategic sponsorship activities. We then elicit six different regimes: the cause regime, loyalty regime, appropriability regime, value-differential regime, heuristics-based regime, and associational regime. Each one of these regime types is further related to the six sponsorship activities identified in our literature review. Implications: In proposing how various regimes serve as generative mechanisms for altering the resource and knowledge-bases of sponsors and sponsees, we provide a conceptually rigorous framework of strategic sponsoring that expands the limits of extant views of sport sponsorship. Hence, our multilevel framework advances sponsorship theory through a more rigorous framing, and it provides practitioners clues for rethinking their sponsorship programs.

  • 9. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Addressing Ecology and Sustainability in Mega-sporting Events: The 2006 Football World Cup in Germany2010In: Journal of Management and Organization, ISSN 1833-3672, Vol. 16, no 4, 587-600 p.Article in journal (Refereed)
    Abstract [en]

    For the first time in the history of FIFA (Federation Internationale de Football Association), the football (soccer) World Cup held in Germany 2006 specifically addressed environmental concerns. By doing so, the German Organizing Committee did not have the objective of creating a short-term vision, but rather of making a long-term and lasting contribution to the improvement of environmental protection in hosting a mega-sporting event. By taking the football world cup in Germany as a case study, we will provide insights into the so-called 'Green Goal' programme and its four main areas: water, waste, energy, and transportation. From a global point of view, climate protection was added by the Organizing Committee as the fifth area of action and was recognised as a cross-sectorial task. Finally, questions are addressed on how to apply those measurements in the planning and organisation of other mega (-sporting) events.

  • 10. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Ahead of the Game - The Network of Value Captures in Professional Football: Working Paper 05/52005Report (Refereed)
  • 11. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Branding and governance in sports: Best papers from the “Managing Sport” tracks at the EURAM Annual Meeting in Istanbul 20132014In: Sport, Business and Management, ISSN 2042-678X, E-ISSN 2042-6798, Vol. 4, no 4, 266-269 p.Article in journal (Other academic)
  • 12. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Emerging economies and mega-sporting events: A longitudinal analysis of advertising patterns and market strategies of 2008 Beijing Olympic Games’ sponsoring partners2013In: Bridging the Divide: Linking IB to Complementary Disciplines and Practice: Proceedings of the 55th Meeting of the Academy of International Business, Istanbul / [ed] Patricia McDougall-Covin, Tunga Kiyak, Academy of International Business , 2013Conference paper (Refereed)
    Abstract [en]

    Sponsorship of mega-sporting events such as the Olympic Games the Football World Cup has become a multi-million dollar business. Established multinational enterprises and brands such as VW or Coca-Cola use such events as an international marketing platform. But sponsoring mega-sporting sporting event has also developed as a strategic way for local companies to enter new markets or to prove themselves as being ready for the world market. This is especially the case, when the event takes place in an emerging economy. Most sport sponsorship research has focused on the markets in North America, Europe or Australia, thus covering a different economic development and representing not the same market conditions. This research aims to fill the gap by describing and analysing the advertising behaviour of the sponsoring partners to the Beijing Olympic Games. A means-objective framework of sponsoring focussing on six factors was applied to analyse 739 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages between 2001 and 2008. By applying a qualitative content analysis, we discovered eight dominant means-objectives combinations leading to different sponsor advertising strategies depending on the lead time to the Olympic Games and the level of internationalization of the sponsoring company.

  • 13. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Evaluating and measuring: applying a management perspective on sports: Best papers from the "Sport as as a Business" track at the EURAM annual meeting, Tallin 20112012In: Sport, Business and Management, ISSN 2042-678X, E-ISSN 2042-6798, Vol. 2, no 3, 174-176 p.Article in journal (Other academic)
  • 14. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Formula One in the US. Interview with Joie Chitwood III President and Chief Operating Officer Indianapolis Motor Speedway LLC2008In: International Journal of Sports Marketing & Sponsorship, ISSN 1464-6668, Vol. 10, no 1, 11-14 p.Article in journal (Refereed)
  • 15. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Globalization of Sports - The Case of Professional Football and its International Management Challenges: Working Paper 05/12005Report (Refereed)
  • 16. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Implementing a Professional Football League in Japan - Challenges to Research in International Business: Working Paper 05/62005Report (Refereed)
  • 17. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Introduction – Developing International Sport2008In: International Journal of Sports Marketing & Sponsorship, ISSN 1464-6668, Vol. 10, no 1, 7-8 p.Article in journal (Refereed)
  • 18. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Managing Sport: Governance and Performance: Best papers from the "Sport as Business" track at the EURAM Annual Meeting, Rome 20102011In: Sport, Business and Management, ISSN 2042-678X, E-ISSN 2042-6798, Vol. 1, no 3, 214-218 p.Article in journal (Other academic)
  • 19. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Mega-sporting events and international marketing in emerging markets: Advertising patterns and market strategies of Beijing Olympic Games´sponsoring partners2013In: Shõgaku ronsan, ISSN 0286-7702, Vol. 54, no 3-4, 41-77 p.Article in journal (Refereed)
    Abstract [en]

    Sponsorship of mega-sporting events such as the Olympic Games the Football World Cup has become a multi-million dollar business. Established multinational enterprises and brands such as GE, VW or Coca-Cola use such events as an international marketing platform. But sponsoring mega-sporting sporting event has also developed as a strategic way for local companies to enter new markets or to prove themselves as being ready for the world market. This is especially the case, when the event takes place in an emerging market. Most sport sponsorship research has focused on the markets in North America, Europe or Australia, thus covering a different economic development and representing not the same market conditions. This research aims to fill the gap by describing and analysing the advertising behaviour of the sponsoring partners to the Beijing Olympic Games in 2008. A means-objective framework of sponsoring focussing on six factors was applied to analyse 739 advertisements, articles and press releases collected from Chinese newspapers and Chinese official web pages between 2001 and 2008. By applying a qualitative content analysis, we discovered eight dominant means-objectives combinations leading to different sponsor advertising strategies depending on the lead time to the Olympic Games and the level of internationalization of the sponsoring company.

  • 20. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Mega-Sporting Events in Asia - Impacts on Society, Business and Management: An Introduction2008In: Asian Business & Management, ISSN 1472-4782, E-ISSN 1476-9328, Vol. 7, no 2, 147-162 p.Article in journal (Refereed)
    Abstract [en]

    Mega-sporting events today are central stages that not only feature professional athletes representing their country in competing for excellence, but also provide host nations with a universally legitimate way to present and promote their national identities and cultures on a global scale. This introduction to the special issue of Asian Business & Management on `Mega-sporting events in Asia' suggests insights into the emerging field of research related to mega-events and sport and summarizes the history of mega-sporting events in Asia, linking the topic to the growing importance of sports and the interest shown by national governments and cities in staging sporting events in Asia. It also offers a general framework for understanding a range of conceptual and methodological issues related to defining and measuring the impact of mega-sporting events, indicating potential directions for further research.

  • 21. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School. Luleå University of Technology, Sweden.
    Outlook: sport and business - a future research agenda2013In: Handbook of research on sport and business / [ed] Söderman, S; Dolles, H, Cheltenham: Edward Elgar Publishing, 2013, 548-563 p.Chapter in book (Refereed)
  • 22. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Sponsoring as a strategy to enter, develop and defend markets: advertising patterns of the Beijing Olympic Games´sponsoring partners2014In: Asian inward and outward FDI: new challenges in the global economy / [ed] Claes-Göran Alvstam, Harald Dolles, Patrik Ström, Basingstoke: Palgrave Macmillan, 2014, 36-64 p.Chapter in book (Refereed)
  • 23. Dolles, Harald
    et al.
    Söderman, StenStockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Sport as a business: international, professional and commercial aspects2011Collection (editor) (Refereed)
  • 24. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Sport as a Business: Introduction2011In: Sport as a Business: Insternational, Professional and Commercial Aspects / [ed] Harald Dolles, Sten Söderman, Basingstoke: Palgrave Macmillan, 2011, 1-12 p.Chapter in book (Refereed)
  • 25. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    The 20th anniversary of the Japanese Professional Football League (J-League): Creating a new market for football in Japan and Asia2013Conference paper (Refereed)
  • 26. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    The network of value captures: creating competitive advantage in football management: Sportökonomie – Special Issue in regards to FIFA EURO2008In: Wirtschaftspolitische Blätter, Vol. 55, no 1, 39-58 p.Article in journal (Refereed)
  • 27. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    The network of value captures in football club management: a framework to develop and analyse competitive advantage in professional team sports2013In: Handbook of research on sport and business / [ed] Söderman, S; Dolles, H, Cheltenham: Edward Elgar Publishing, 2013, 367-395 p.Chapter in book (Refereed)
  • 28. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    The network of value captures in football club management: a framework to develop and analyze competitive advantage in professional team sports2012In: Proceedings of the European Academy of Management 12th Annual Meeting, Rotterdam: Rotterdam School of Management, ERASMUS University, 2012Conference paper (Refereed)
  • 29. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    The network of value captures in football club management: a framework to develop and analyze competitive advantage in professional team sports2012In: The 20th EASM conference: Sport between businessand civil society: Abstract Book / [ed] Søren Bang, Morten Kätow, University College of Northern Denmark (UCN) , 2012Conference paper (Refereed)
  • 30. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    The network of value captures in Japanese football management2010In: Back to the Future: Proceedings, 2010, 1-30 p.Conference paper (Refereed)
  • 31. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    The Network of Value Captures in Professional Soccer League: Analysing the Development of Japanese Professional Soccer League2011In: Shõgaku ronsan, ISSN 0286-7702, Vol. LII, no 1-2, 195-232 p.Article in journal (Refereed)
  • 32. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Transfer of Institutional Practices in Sports - From European Football to the Development of Professional Football in Japan (J-League)2005Conference paper (Refereed)
  • 33. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Twenty years of development of the J-League: analysing the business parameters of professional football in Japan2013In: Soccer & Society, ISSN 1466-0970, Vol. 14, no 5, 702-721 p.Article in journal (Refereed)
    Abstract [en]

    By considering the implementation, as well as the immediate and sustainable success of the Japanese professional soccer (hence: football) league (J-League) during its first two decades as a neglected research example, we apply the ‘network of value captures’ research framework to the Japanese context. This research framework identifies and describes the business parameters of professional football by the following dimensions: (1) the product and its features; (2) various customer groups; and (3) the future vision of the club as central to different levels of strategy aggregation. The outcome of this research provides insight into the management of football in Japan by revealing different practices compared to Europe e.g. in target customer groups, in associated product marketing and merchandizing and in distribution of media revenues. The success story of the J-League also contributes to an increasing international awareness of Japanese football, its players and its fans.

  • 34. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Unlocking advertising, activation and sponsorship in an emerging market: The case of Beijing Olympics2014In: Waves and Winds of Strategic Leadership for Sustainable Competitiveness: Proceedings of the European Academy of Management / [ed] Alejandro Escribá-Esteve, 2014Conference paper (Refereed)
  • 35. Dolles, Harald
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    アジアにおけるメガスポーツ・イベント社会,ビジネス,そして経営に及ぼす影響 [Impact of Mega-sports Events in Asia on Society, Economy and Management]2012In: スポーツ・マネジメントとメガイベント: Jリーグ・サッカーとアジアのメガスポーツ・イベン [Sports management and mega events: J-league soccer an mega-sports event in Aisa] / [ed] Yoshiaki Takahashi, Hiroko Hayakawa, Harald Dolles,Sten Söderman, Tokyo: Bunshindo, 2012, 113-127 p.Chapter in book (Refereed)
  • 36.
    Fyrberg, Anna
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Varumärkets betydelse inom idrottsrörelsen: ett sponsorperspektiv2009Report (Other academic)
  • 37. Gammelsäter, Hallgeir
    et al.
    Storm, Rasmus
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Diverging Scandinavian Approaches to Professional Football2011In: The Organisation and Governance of Top Football Across Europe: An Institutional Perspective / [ed] Hallgeir Gammelsäter, Benoît Senaux, Abingdon, Oxon: Routledge, 2011, 77-92 p.Chapter in book (Refereed)
  • 38. Jansson, Hans
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    How large Chinese companies establish international competitiveness in other BRICS: The case of Brazil2013In: Asian Business & Management, ISSN 1472-4782, E-ISSN 1476-9328, Vol. 12, no 5, 539-563 p.Article in journal (Refereed)
    Abstract [en]

    Based on an abductive approach, a case study is performed on two Chinese multinational corporations (MNCs) operating in the construction equipment industry. These firms do not yet compete directly with major global firms. The reason for this is that Chinese firms have mainly built up international competitive strength in the low-price segment. A major result is a theory on the initial internationalisation strategy of Chinese firms. The main strategic counter-move by European MNC and other major incumbents seems to be to enter the low-price segment in emerging markets, for example, by acquiring local Chinese brands.

  • 39. Jansson, Hans
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    How large Chinese corporations establish international competitiveness in other BRICS: The case of Brazil2011Conference paper (Refereed)
  • 40. Jansson, Hans
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Initial Internationalization of Chinese Privately Owned Enterprises - The Take-off Process2012In: Thunderbird International Business Review, ISSN 1096-4762, E-ISSN 1520-6874, Vol. 54, no 2, 183-194 p.Article in journal (Refereed)
    Abstract [en]

    In the first quarter of 2010 China showed the highest quarterly growth (12%) of any country ever. Although privately owned enterprises (POEs) are an important factor behind this immense growth, knowledge about how they have become key exporters is scarce and largely overlooked, especially regarding how they started to go abroad. Two major take-off processes from the domestic market to the foreign market are studied. The critical importance of the development of the local emerging market behind the possibilities of taking-off is stressed and how firms change between indirect and direct export modes. The research is based on an abductive case study research approach, where primary data is collected through interviews in the Yang-Tse River Region. The case study involves six privately-owned family firms run by strong and dominating entrepreneurs. Major empirical and theoretical conclusions including nine propositions summarize the article and indicate areas for further research.

  • 41. Jansson, Hans
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    International strategic management hybrids in China2015In: International Journal of Emerging Markets, ISSN 1746-8809, E-ISSN 1746-8817, Vol. 10, no 2, 209-223 p.Article in journal (Refereed)
    Abstract [en]

    Purpose

    A comparative conceptual framework is established to analyze hybrids of Western and Chinese strategic management types, where the foundation is an institutional strategic management theory.

    Design/methodology/approach

    This framework is then applied to develop a research instrument that is used in a pilot study of 21 cases in China, primarily Swedish MNCs.

    Findings

    In this study, a complex picture emerges of the various mixes of management types in international firms operating in China. The results demonstrate that the comparative institutional strategic management framework developed seems to work for studying such mixtures of management types.

    Research limitations/implications

    Our discussion is based on the assumption of two dominating management types in international firms in China. We have found different mixtures among the firms. Besides strategic management, the theory and instrument might also be useful for human resource management issues like recruitment and talent management.

    Practical implications

    Practical implications include a potentially useful measurement tool for strategic management in international firms and for evaluating executives in existing and new positions.Moreover, a contribution is made to global management, since the framework is also useful for comparing strategic management types of international firms in and outside China.

    Originality/value

    This paper contributes to this research in two ways. First, a comparative theory is specified to study the hybrids of strategic management types of international firms, especially for firms in China. Second, an instrument is developed for researching such management mixes and used on a pilot study of international firms operating in China.

  • 42. Jansson, Hans
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Mixture of Yin-Yang management and western strategic management: Developing a comparative conceptual framework2012Conference paper (Refereed)
  • 43. Jansson, Hans
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School. Luleå University of Technology, Sweden.
    Proposing a relationship marketing theory for sport clubs2013In: Handbook of research on sport and business / [ed] Söderman, S; Dolles, H, Cheltenham: Edward Elgar Publishing, 2013, 350-366 p.Chapter in book (Refereed)
  • 44. Jansson, Hans
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Zhao, Xianjin
    Internationalization of Medium-sized Enterprises From China: The Take-off Process2007Conference paper (Refereed)
  • 45. Jarosz, Olivier
    et al.
    Kornikov, Konstantin
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    ECA Club Management Guide2015Book (Other (popular science, discussion, etc.))
  • 46. Kjellén, Bengt
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Praktikfallsmetodik1980Book (Other academic)
  • 47.
    Laurell, Christofer
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Sports, Storytelling and Social Media: a Review and Conceptualization2016Conference paper (Refereed)
    Abstract [en]

    This paper aims to explain how storytelling in the sports sector becomes integrated in social media. Professional sports organizations have a long tradition of utilizing stories as part of their marketing efforts. However, as the media landscape has undergone considerable change as a result of Information and Communication Technologies (ICTs), most notably through social media, the conditions under which storytelling evolve become significantly altered. Based on a conceptual review of the storytelling and social media literature, this paper contributes by depicting how storytelling can enact four sequential roles. These roles are also shown to be characterized by varying degrees of co-creation, which has implications for the manageability of storytelling from the perspective of professional sports organizations.

  • 48.
    Laurell, Christofer
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Storytelling, electronic word of mouth and social media - On the changing communication landscape2016In: Global Marketing Conference Proceedings, Global Alliance of Marketing & Management Associations , 2016, 773-773 p.Conference paper (Refereed)
    Abstract [en]

    This paper aims to explain how storytelling becomes interlinked with social media and the conceptual consequences this development implies. In recent years the interest in storytelling has increased within the marketing discipline. Parallel to this development, the traditional media landscape has been subjected to change as a result of digitization and particularly the expansion of social media. Even though the social nature of these media and its associated electronic word of mouth seem to be well aligned with storytelling, extant literature exhibits few attempts to review the storytelling concept in relation to social media. Based on such a review, the contribution of this paper is condensed into six theoretical propositions that point out how storytelling is expected to become increasingly common and dynamic in social media. Therefore, storytelling is suggested to represent a managerial challenge with regard to professional organizations’ marketing approaches but simultaneously allow for increased customer intimacy for those actors who develop successful ways of attracting the interest and engagement of social media users.

  • 49. Persson, Lennart
    et al.
    Skärvad, Per-Hugo
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Långsiktsplanering inom tyngre industri: fallstudier med analys1975Book (Other (popular science, discussion, etc.))
  • 50. Richelieu, A.
    et al.
    Söderman, Sten
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Pons, F.
    The internationalization of a sports team brand: The case of Football Club Barcelona2007In: Sport Marketing across the Spectrum: Research from Emerging, Developing and Established Scholars; Selected Papers from the Fourth Annual Conference of the Sport Marketing Association / [ed] Jeffrey D. James, Morgantown, WV: Fitness Information Technology , 2007, 181-192 p.Chapter in book (Refereed)
123 1 - 50 of 110
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