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  • 301.
    Gemzöe, Lena
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Vägra vara Rambo2005In: Bang, no 2Article in journal (Other academic)
  • 302.
    Gemzöe, Lena
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Working the Way to Santiago de Compostela: Masculinities and Spiritualities of Capitalism2016In: Contemporary Encounters in Gender and Religion: European Perspectives / [ed] Lena Gemzöe, Marja-Liisa Keinänen, Avril Maddrell, Springer, 2016, p. 77-101Chapter in book (Refereed)
    Abstract [en]

    The chapter discusses the current reanimation of the Camino, the ancient pilgrimage route to Santiago de Compostela in Spain, with a focus on the Swedish participation. The chapter argues that the Camino pilgrimage offers cultural material for performances of masculinity related to physical endurance and bodily strength. Gendered notions are at the heart of the Camino pilgrimage as an authentic pilgrimage involves an inner journey associated with feminine qualities as well as an outer journey that has masculine connotations. The chapter suggests that walking as a ritual is tied to an ethos of hard work, either embraced or renegotiated by pilgrims in gendered ways. In this sense, the Camino pilgrimage represents a “spirituality of capitalism” that deals with the experiences and effects of the organization of work in contemporary society.

  • 303.
    Gemzöe, Lena
    et al.
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies.
    Fahlgren, Margareta
    Gender: Round Table Sweden2015In: About gender. International journal of gender studies, ISSN 2279-5057, E-ISSN 2279-5057, no 1Article in journal (Refereed)
  • 304.
    Gemzöe, Lena
    et al.
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Keinänen, Marja-Liisa
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Contemporary Encounters in Gender and Religion: Introduction2016In: Contemporary Encounters in Gender and Religion: European Perspectives / [ed] Lena Gemzöe, Marja-Liisa Keinänen, Avril Maddrell, Palgrave Macmillan, 2016, p. 1-28Chapter in book (Refereed)
    Abstract [en]

    The introduction points out how until recently the relationship between feminist studies and studies of religion has been marked by mutual blindness. In the present moment of encounter between the fields, the veiled Muslim woman is at the center of attention. In critical response to the view of “the religious woman” as the epitome of female submission, feminist theorists argue that new approaches to agency, power and resistance are needed. The authors of this introduction show, however, that these debates are not new in the study of gender and religion, and point to significant continuities in feminist theorizing. The volume engages with the post-secular turn by opening the door to gendered religious and spiritual worlds in present-day Europe. Furthermore, the continuing relevance of concepts such as religion as practice and the feminization of religion in Europe are stressed.

  • 305.
    Gemzöe, Lena
    et al.
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Keinänen, Marja-LiisaStockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.Maddrell, Avril
    Contemporary Encounters in Gender and Religion: European Perspectives2016Collection (editor) (Refereed)
    Abstract [en]

    The fields of gender and religious studies have often been criticized for neglecting to engage with one another, and this volume responds to this dearth of interaction by placing the fields in an intimate dialogue. Taking a multi-disciplinary approach and drawing on feminist scholarship, the book undertakes theoretical and empirical explorations of relational and co-constitutive encounters of gender and religion. Through varied perspectives, the chapters address three interrelated themes: religion as practice, the relationship between religious practice and religion as prescribed by formal religious institutions, and the feminization of religion in Europe.

  • 306.
    Gemzöe, Lena
    et al.
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Lindgren, Annelie
    Fornäs, Johan
    Två kulturstäder. Kultur och politik på lokala arenor.2006Book (Other academic)
  • 307.
    Gerber, Sofi
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies.
    Öst är Väst men Väst är bäst: Östtysk identitetsformering i det förenade Tyskland2011Doctoral thesis, monograph (Other academic)
    Abstract [en]

    In the German Democratic Republic (GDR) the overthrow of the socialist regime did not only bring about both an economic and political shift, it resulted also in the inclusion of the GDR into the Federal Republic of Germany. The fall of the Wall brought with it transformations in everyday life as well as changes in social identities.

    This study examines how people who grew up in the GDR define the East and the West in unified Germany, as well as identifying which concepts play a role in the self-interpretations given by former GDR citizens. Through applying discourse theory, I investigate how identities are partially fixed and change over time, relating this always to historically situated discourses. In the analysis, East and West are considered as floating signifiers, which, through articulations made with other categories such as class, nation, place and gender, come to be filled with meaning. The study is based on twenty-five life story interviews conducted in Eastern Germany. The group of interviewees consisted of fifteen women and ten men born in the GDR between the years of 1970 and 1979, all of whom had different levels of education.

    The demise of the socialist state and the transition to a capitalist society is central in the interviewees’ life stories. Their narratives about the past are formed in a discursive order other than the one in which the events themselves took place. Conversely, the past is used as a foil against which the present is compared. With the dislocation, the interviewees have developed a reflexive stance to both themselves and the world. The study reveals both how East and West are still used to make the world intelligible in a number of fields and, at the same time, how these same concepts are transcended. It shows in what ways the interviewees employ different strategies to adapt to the new circumstances and to handle a potentially marked position in unified Germany.

  • 308.
    Geschwind, Britta
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Ethnology.
    A majestic copycat in motion2013In: Making cultural history: New perspectives on Western heritage / [ed] Anna Källén, Lund: Nordic Academic Press, 2013Chapter in book (Refereed)
  • 309.
    Geschwind, Britta
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Ethnology.
    The museum shop: Ideological Shifts in the "Miniature museum"2013In: Ethnologia Scandinavica, ISSN 0348-9698, E-ISSN 0348-9698, Vol. 43, p. 84-97Article in journal (Refereed)
  • 310.
    Geschwind, Britta Zetterström
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies.
    Publika museirum: Materialiseringar av demokratiska ideal på Statens Historiska Museum 1943-20132017Doctoral thesis, monograph (Other academic)
    Abstract [en]

    The aim of this dissertation is to investigate how public spaces in the Swedish History Museum in Stockholm have materialized in relation to cultural policy objectives and ideals of a democratic and inclusive museum. The investigated time period spans from 1943 to 2013. The Swedish History Museum is a state-run archaeological museum, where norms and values are expressed through various governmental policy- and control documents. Hence, entering the museum also means entering a symbolic national space. The fact that the museum has been politically regulated throughout the studied period makes it illustrative of changing democratic public ideals in the 20th century.

    Unlike other similar studies, the empirical focus is not on exhibitions, but on other public spaces that visitors encounter; the entrance, the shop, children’s spaces and the courtyard. These spaces are less invisible in the museum hierarchy. At the same time, they are often central spaces to visitors. The museum building is not as fixed as it might appear to be. Drawing on ideas from Bruno Latour and Doreen Massey – and their perspectives on space, materiality and power – I explore how the social and spatial changes of the museum affect each other. Efforts have continuously been made to alter these public spaces, and the outlines and uses have repeatedly changed.

    By combining archival materials, interviews and observations, I investigate how democratic ideals have been negotiated in material forms, and what kind of audiences/visitors these spaces have conceptualized over time. Linking different kinds of sources, that speak from various levels and positions, has been an analytically important method.

    The analysis describes the museum as a meaning producing network that materially embody different, and sometimes conflicting ideologies. The public spaces have been shaped by tensions; between education versus pleasure, collecting versus showing, and by the dichotomy between culture and commerce. What is communicated thorough various materialities and inscriptions in the shop, the entrance, and the spaces for children sometimes contradict perspectives produced in exhibitions and educational programmes. Hierarchies between professional positions and knowledges propagate as social extensions towards the visitors, and sometimes, reproduce structural hierarchies. Museum functions literally “takes place”, depending on how they are valued and assigned meaning. The museum has increasingly included children, while also becoming a space for commerce. Various, and sometimes incompatible ideals on equality and inclusion have been implemented, simultaneously. At the same time, the public spaces carry unique spatial qualities, which can benefit inclusion. Concluding, the dissertation stresses that the entrance, the shop, the children spaces and other public spaces perceived as “peripheral” need to be viewed as central, not as superficial services or add-ons to the “real” museum experience, i.e. the exhibition.

  • 311.
    Gondouin, Johanna
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Feminist Global Motherhood: Representations of Single-Mother Adoption in Swedish Media2016In: Critical Kinship Studies / [ed] Charlotte Kroløkke, Lene Myong, Stine Willum Adrian, Tine Tjørnhøj-Thomsen, London: Rowman & Littlefield Publishers, 2016, p. 101-116Chapter in book (Refereed)
    Abstract [en]

    Single mother adoptions form an influential discourse on transnationl adoption in  contemporary swedish media that this chapter sets out to eplore. What particular understandings of adoption does it construct, and what ideological work does it perform? Drawing on the concept of Global motherhood (Raka Shome 2011) I study how adoption articulates with idealized notions of feminity and whiteness.

    The investigation departs in the aftermath of the major debate on adoption that took place in the early 2000’s, to the present, including a film (Bombay Dreams 2004), a documentary (Min dotter från Kina, 2005), a publicity campaign (Nolltolerans mot rasism, 2010) and print media coverage of the adoption of celebrity Carola in 2012. Bringing together these different kinds of media formats illustrate how a number of recurrent themes central to this understanding of adoption appear across a range of texts.

    Two major discursive strategies are identified: victimisation and moralisation. Single adoptive mothers constitute a complex figure, both privileged (in relation to class and race) and marginalised (in relation to norms regarding family and kinship). However, these representations tend to place these women rather squarely among the latter. Victimisation allows for an understanding of adoption as a feminist question concerning the rights of single women to parenthood. Adoption by single mothers thus becomes a manifestation of Sweden as a feminist nation, in the same way that representations of male same sex couples turning to surrogacy serves as a manifestation of Sweden as an LGBT friendly nation. But adoption is also understod in terms of moral entitlement. Motherhood is presented as a question of moral skill rather than structural privilege. 

    This positioning as both victim and champion comes through as a specifically Swedish strategy for managing the global distribution of privilege and inequality that premise transnational adoption. In this process, white feminity is made the ideal manifestation of Swedish exceptionalism (Keskinen et al 2009).

  • 312.
    Gondouin, Johanna
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Gay Fathers, Surrogate Mothers, and the Question of the Human: : A Postcolonial Feminist Analysis of Emotions in Barn till varje pris?2014In: Lambda Nordica: Tidskrift om homosexualitet, ISSN 1100-2573, Vol. 19, no 3-4, p. 109-139Article in journal (Refereed)
    Abstract [sv]

    Artikeln undersöker representationen av surrogatmödraskap i dokumentärfilmserien Barn till varje pris? (SVT1, 2011), där ett svenskt manligt samkönat par anlitar en surrogatmamma i Indien. Framställningen är emblematisk för den svenska mediedebatten och illustrerar de komplexa maktrelationer som transnationellt kommersiellt surrogatmödraskap ofta är förknippat med.

    Min utgångspunkt är rollen som känslor spelar i serien: kärlek och sårbarhet har avgörande betydelse för hur surrogatmödraskap framställs, men de är ojämnt fördelade. De blivande föräldrarna skildras som sårbara och drivna av kärlek, medan surrogatmamman framställs som rationell och påfallande känslolös och distanserad. Vad skapar detta för bild av surrogatmödraskap? Hur framförhandlas det svenska bögparets reproduktiva sårbarhet (Riggs och Due 2013) i relation till den indiska surrogatmammans sårbarhet?

    Jag argumenterar för att kärlek och sårbarhet fungerar som individualitetsteknologier (Pantti och van Zoonen 2006) som skyler över de etiska och politiska utmaningarna i kommersiellt transnationellt surrogatmödraskap. Här spelar även sanningsregimer kopplade till Reality-tv genren (Jerlsev 2004) en avgörande roll. Bilden av surrogatmamman analyseras med hjälp av en samtida postkolonial feministisk diskussion om surrogatmödraskap fokuserad på begreppet mänsklig värdighet och parallellerna mellan samtida surrogatkontrakt och indiskt kontraktsarbete under kolonialtiden (Vora 2012). Jag menar att den inkludering av queerhet i en heteronormativ familjemodell som sker i serien blir möjlig genom exkluderandet av den rasifierade, kvinnliga Andra. Dessutom visar jag hur dokumentärseriens ojämna fördelning av kärlek och sårbarhet utför en typ av grundläggande politiskt arbete nödvändigt för att reproducera koloniala värdesystem som bas för den snabbt expanderande globala marknaden för reproduktivt och affektivt arbete.

     

  • 313.
    Gottzén, Lucas
    et al.
    Stockholm University, Faculty of Social Sciences, Department of Child and Youth Studies.
    Sandberg, Linn
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies.
    Creating safe atmospheres? Children’s experiences of grandparents’ affective and spatial responses to domestic violence2019In: Children's Geographies, ISSN 1473-3285, E-ISSN 1473-3277, Vol. 17, no 5, p. 514-526Article in journal (Refereed)
    Abstract [en]

    While grandparenting literature has primarily discussed intergenerational relations in families with ‘normal’ everyday problems, such as childcare, it has largely neglected more troublesome issues, such as domestic violence. Based on interviews with ten children and teens, this article explores grandchildren’s experiences of how their grandparents have responded when they were being exposed to violence in the intermediate generation. These responses have affective-spatial aspects as the grandparents contributed to what we call ‘safe atmospheres’. Grandparents’ homes often provided a sense of safety, and grandparents at times contributed to a safe atmosphere in their grandchildren’s homes and helped to create safety and comfort in non-domestic places. Some grandparents, however, could be unsupportive and fail to contribute to safe atmospheres. Although physical space is important to create safety, in order to create a safe atmosphere, it has to correspond to a relational movement where grandparents side with their grandchildren. 

  • 314.
    Granholm, Kennet
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies.
    Esoteric currents as discursive complexes2013In: Religion, ISSN 0048-721X, E-ISSN 1096-1151, Vol. 43, no 1, p. 46-69Article in journal (Refereed)
    Abstract [en]

    While the use of the term discourse is not uncommon in the study of religion, putting it into practical application in discourse-analytical approaches is. Similarly, while the esoteric is starting to be acknowledged as a legitimate field of inquiry, perspectives and approaches derived from the study of esotericism have thus far not had a big impact on the study of religion in a broader sense. In this article I will present a discourse-analytical approach to so-called esoteric currents, demonstrating how discourse analysis can be employed in the study of religion and the esoteric, as well as how it can be used to make the study of esotericism more relevant for religious studies in general.

  • 315.
    Gray, Stina
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies.
    Women of the Fäbod: An Ethnological Study of the Swedish Fäbod Culture at the Turn of the 20th Century2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The purpose of this study is to explore the meaning of womanhood in relation to the Swedish fäbod culture at the turn of the 20th century. The study is based upon a questionnaire from 1928 and the material is collected from the archives at the Nordic Museum in Stockholm and the Institute for Language and Folklore in Uppsala. Drawing upon gender and ritual theories, the study intends to gain an understanding for what it meant to be a woman of the fäbod by examining how fäbod herdswomen were culturally shaped and initiated into women both in relation to their place in the fäbod community of herdswomen, but also in respect to the wider community and society of which they were a part of.  The main conclusion of the study is that the journey into the fäbod woods can be seen as a rite of passage where adolescent girls going to the fäbod for the first time were initiated into the fäbod community of herdswomen. Womanhood is a cultural phenomenon in which women are culturally shaped and initiated into women not only by the codes, conceptions and values of the society at large, but also by the stories, customs and traditions of their local communities. The fäbod herdswomen were born into the gender power structures of a patriarchal society that sought to shape them into promising wives, and they were also women of the fäbod, initiated into the fäbod communitas, a form of female counterculture with its very own musical language, customs and traditions, and with its very own definitions of womanhood.

  • 316.
    Grypeou, Emmanouela
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Talking Heads: Necromancy in Jewish and Christian Accounts from Mesopotamia and beyond2019In: Collectanea Christiana Orientalia, ISSN 1697-2104, E-ISSN 2386-7442, Vol. 16, p. 1-30Article in journal (Refereed)
    Abstract [en]

    Relations between Jewish and Christian communities in Late Antiquity involved interactions relating to a complex cultural and religious landscape. An intrinsic aspect of the exchange between Jews and Christians refers to attitudes towards pagan communities in their shared environment as a common discourse pertaining to a symbolic construction of the Other. More specifically, a persisting topos was the implication of pagan communities and their respective religious specialists in illicit magical practices including necromancy. In the following, a discussion of testimonies regarding variants of necromantic practices in ancient, rabbinic and Christian sources will explore the dissemination and special characteristics of the different necromantic accounts in Late Antiquity and contextualise this peculiar practice of a divinatory talking head as evidenced in contemporary Jewish and Christian traditions.

  • 317.
    Gunnarsson, David
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies.
    Gäst i Sverige: Sanningsregimer, villkorade själv(re)presentationer och nationell tillhörighet vid moskévisningar i Stockholm2016Doctoral thesis, monograph (Other academic)
    Abstract [en]

    This dissertation explores the regimes of truth surrounding Muslims in Sweden. The main focus lies on the production of knowledge regarding Muslims in the context of the guided tours of a mosque in Stockholm. Special attention is given to how regimes of truth regarding Muslims inform the conversations during the visits, how they are debated in this particular arena and how that is dependent on positionality. It is a situation in which a Muslim, in the position of the guide, has an opportunity to present alternative storylines, or stories, about who Muslims are and what they do. The visitors for their part can assess, respond to and challenge those stories. In other words, the study explores who can speak with authority.

    The study is based mainly on participant observations made during 14 guided tours from 2003-2006 and on interviews with guides and visitors regarding their experiences on the respective tours. Most of the visitor groups were making study visits as a part of educational training. Seven of these were in primary and secondary education and two of them at the college level. Four groups came from social clubs at a workplace or from interest groups, and one was organised by Stockholm City Museum. To frame and contextualise the tours I have furthermore used data from mass media, mainly press clippings, but also features from TV shows. Other categories have been archival data, leaflets and brochures handed out at the mosque, as well as fictional books and a mailing list for Muslims. These sources have helped me discern regimes of truth that are, and are not, articulated on the guided tours.

    The central results concern the fact that the guides see the tours as a chance to alter other stories about Muslims and allow the visitors who tour the mosque to hear something that is not mediated or taught in school; however, they experience difficulties in terms of gaining credibility with regard to their presentation of alternative stories. Even when the guides talk about their private life, as is often the case, they are challenged and sometimes mistrusted. The guides, and hosts, use their private lives to explain their position in Sweden, but the visitors also expect them to expose their personal opinions regarding how they, as Muslims, would act in morally difficult scenarios; thus, the tours present a situation where the visitors seem more comfortable than the hosts. Another significant result is that both the guides and visitors expressed the importance of the tours becoming a respectful meeting place. Religiosity, religion and secularism seem in themselves to represent otherness. What is respectful in practice, however, is not very clear. There is an ongoing debate in Swedish society concerning whether it is respectful to shake hands with a Muslim in a working situation, as is customary in Sweden. Moreover, the showing of respect is given a gender dimension on the tours, since the main way to perform respect is for every woman to wear a robe when entering the mosque. Respect as a practice seems to be mired in social inequality.

    It seems difficult to become a guest if you are simultaneously appropriated the position of a Swede, and difficult to pass as a host if you position yourself as a Muslim.

  • 318.
    Gunnarsson, David
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Ethnology.
    Who is the same as me? On studying guided tours of a mosque2015In: Conference Booklet, 2015, p. 21-21Conference paper (Refereed)
    Abstract [en]

    For my thesis, I have analysed the guided tours of the great mosque in Stockholm from a postcolonial perspective. Part from participant observations of the tours, I have interviewed both guides and visitors. In this paper, I wish to explore how the knowledge production is affected by the makings of differences between both researcher and researched as well as between different participators in the study. What is the role of the body and appearance as a base for my analyses and interpretations of the tours? In the intersecting field of religion, race and gender bodily signs are interpreted and connected with certain frames of intelligibility, for example, making a female white Muslim guide coming off as eerie to one of the visitors. Further, in the analyses and descriptions of the tours I have been much more cautious about how I describe the (mostly Middle Eastern) guides than I have been in describing white Swedish visitors resulting in that I have described many of them as quite one dimensional and less complex in the analyses. This is, on the one hand, the result of taking into consideration the on-going othering of Muslims in Sweden and the Western world. On the other hand, in trying to resist that very othering of Muslims I reiterate it instead, in the sense that I as a researcher seem to perceive the guides as more other and therefore become more vigilant of what I believe that I can grasp. 

  • 319. Gunnarsson Payne, Jenny
    et al.
    Öhlander, Magnus
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Ethnology.
    Från strukturalism till poststrukturalism2017In: Tillämpad kulturteori / [ed] Jenny Gunnarsson Payne, Magnus Öhlander, Lund: Studentlitteratur AB, 2017, p. 151-174Chapter in book (Other academic)
  • 320. Gunnarsson Payne, Jenny
    et al.
    Öhlander, Magnus
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Ethnology.
    Introduktion2017In: Tillämpad kulturteori / [ed] Jenny Gunnarsson Payne, Magnus Öhlander, Lund: Studentlitteratur AB, 2017, p. 13-18Chapter in book (Other academic)
  • 321. Gunnarsson Payne, Jenny
    et al.
    Öhlander, MagnusStockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Ethnology.
    Tillämpad kulturteori2017Collection (editor) (Other academic)
    Abstract [sv]

    Tillämpad kulturteori ger en introduktion till teorier och perspektiv som är viktiga för etnologisk kulturanalys och kulturforskning i stort.

    Genom en bred presentation av olika kulturteoretiska perspektiv får läsaren en god grund för att förstå likheter och skillnader samt influenser och kontroverser mellan olika teorier. Boken ger en intressant inblick i teoretiska synsätt för olikheter i sätt att förstå och definiera begreppet kultur. Varje kapitel har en introducerande översikt av ett perspektiv och har dessutom konkreta exempel på hur teorierna har tillämpats i kulturvetenskaplig forskning. Kapitlens lästips guidar läsaren vidare på vägen till fördjupade teoretiska studier och egna tillämpade analyser.

  • 322.
    Gustafsson Reinius, Lotten
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Ethnology.
    Museology from within: Thinking critically through and with museums2018In: Nordisk Museologi, ISSN 1103-8152, no 1, p. 150-153Article, review/survey (Other academic)
  • 323.
    Gustafsson Reinius, Lotten
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Ethnology. Nordic Museum, Sweden.
    The Ritual Labor of Reconciliation: An Autoethnography of a Return of Human Remains2017In: Museum Worlds: Advances in Research, ISSN 2049-6729, E-ISSN 2049-6737, Vol. 5, no 1, p. 74-87Article in journal (Refereed)
    Abstract [en]

    Having a dual perspective as researcher of expressive culture and museum curator, I engage in the ceremonial aspects of repatriation through a practice-based "museology from within." Focusing on a handover of human remains by the Museum of Ethnography in Stockholm to indigenous claimants from Australia (2004), I combine material from my own participant observation with sources such as interviews and written and photographic documentation. The aim is to bring an autoethno-graphic-perspective to a discussion on the ritual dynamics of repatriation. The transfer of custody and right of interpretation was accomplished with a ceremonial process, co-created by museum staff and indigenous claimants. Drawing on differing cultural scripts as well as on improvised interplay, participants engaged in turn taking and intercultural translation of symbolic communication. Certain themes were ritualized redundantly, such as mutual exchange and reconciliation, but there also existed the more paradoxical copresence of seclusion and openness, closure and continuation.

  • 324.
    Gustafsson Reinius, Lotten
    et al.
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Ethnology.
    Habel, YlvaJülich, SolveigStockholm University, Faculty of Humanities, Department of Literature and History of Ideas.
    Bussen är budskapet: perspektiv på mobilitet, materialitet och modernitet2013Collection (editor) (Other academic)
  • 325.
    Gustavsson, Kaisa-Marie
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Ethnology.
    Downstairs: En kulturhistorisk studie av tjänarinneberättelser2013Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    För hundra år sedan var tjänarinnorna en stor yrkesgrupp. De fanns i alla klasser, från husmamsellen på en herrgård till en barnpiga med mat och husrum som enda lön. I den här kandidatuppsatsen med kulturhistorisk inriktning studeras berättelser av och om tjänarinnor. Empirin utgörs av arkivmaterial i form av en frågelista, NM 189 Tjänarinneyrket, från Nordiska museet. Syftet med studien är att undersöka frågelistsvaren, analysera kategoriseringar och på så vis belysa tjänarinnornas vardagsliv. Målet är även att ge en övergripande bild av tjänarinneyrket, dess historia och villkor. Frågeställningarna är: på vilket sätt påverkades tjänarinnorna av kategoriseringar, hur kategoriserades tjänarinnorna och hur kategoriserade tjänarinnorna sig själva och sin omgivning? Den teoretiska och analytiska delen av studien ligger främst i den empiriska insamlingen. Utgångspunkterna och inspirationen hämtas från strukturalismens idéer om att vi kategoriserar och strukturerar vår omvärld som ett sätt att förstå den.

     

    Kategoriseringarna som redovisas i uppsatsen har delats in i fyra kapitel med olika teman. Temat Titlar och tilltal visar hur språket användes som en markör för skillnader och likheter mellan olika kategorier. I Rum och plats redogörs för hur kategorierna tjänarinnor och arbetsgivare delades upp, samt hur fysiska gränser drogs mellan dem. Tid och tidsuppfattning är ett tema som utreder tjänarinnornas sätt att se på tid och hur deras tiduppfattning förändrats. Temat Smuts och tabu undersöker olika sätt att tolka smuts och tabu samt synen på tjänarinnornas umgängesliv.

     

    Resultatet visar att tjänarinnornas vardagsliv påverkades av kategoriseringar. Kategoriseringar påverkade dem, genom till exempel språkliga normer som användandet av olika titlar och tilltal, fysiska gränsdragningar för de platser tjänarinnan rörde sig på, tidsuppfattning i form av synen på fritid, samt hur synen på smuts och tabu begränsade tjänarinnornas umgängesliv. Ju mindre avstånden var i tankevärlden mellan kategorierna desto närmare kunde man också se att människorna var fysiskt, socialt och språkligt.

  • 326. Göran, Larsson
    et al.
    Olsson, Susanne
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Sorgenfrei, Simon
    Islam i Västeuropa och Förenta staterna2015In: Islam: En religionsvetenskaplig introduktion / [ed] Susanne Olsson, Simon Sorgenfrei, Stockholm: Liber, 2015, 1, p. 322-343Chapter in book (Other academic)
  • 327.
    Hagberg Gowid, My
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Han kan inte ha hjärtan på sina strumpor, han är ju en pojke2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
  • 328.
    Hagfoss, Mathilda
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Ethnology.
    Sherlock, Johnlock och Tuna!Lock: Sherlock-fans och spridningen av berättelser i fanfiction2016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Fanfiction är en omtvistad litterär genre vars författare och läsare bildar en stark gemenskap, framförallt över internet. I den här uppsatsen undersöks hur fans till tv- serien Sherlock använder sig av fanfiction för att sprida berättelser mellan varandra, hur deras passion för fandomet gör att de bildar en speciell gemenskap, samt på vilka sätt man kan se deras nätbaserade plattformar som olika narrativa världar. Genom att intervjua människor som ägnar sig åt Sherlock-fanfiction på olika sätt samt titta på hur deras kommunikation ser ut på de olika internetsidor de använder sig av, undersöks deras relation till varandra och hur man kan se fanfiction som en berättelseform nära den mer traditionella. Resultatet visar att fansen gemensamt besitter stor intertextuell kompetens och att de genom sina berättelser rör sig genom flera narrativa världar, samt att deras gemenskap kan beskrivas utifrån begreppet community of practice

  • 329.
    Haile, Markus
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Ras & Religion: Christian Identity Vs. Black Hebrew Israelites2019Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Our society has become more and more radicalized. For many people religion plays a vital role in this radicalization process, particularly for those who justify racial supremacy through religious tenets. The purpose of this study is to examine and compare two ideologies from which radicalized followers assume racial supremacy from a God given designation as the "true Israelites". The two ideologies interpret the Bible – and sometimes even the same passages – differently.  In this study I will examine the Christian Identity movement and the Black Hebrew Israelites by using a comparative method from a prototypical approach. My focus is how two different ideologies misinterpret the biblical myth about the Lost Tribes of Israel and how this misinterpretation inspires racial supremacy and Anti-Semitism. This is a study about the connection between race and religion.

    Keywords: racism, race, Christian Identity, Black Hebrew Israelites, Anti-Semitism, Lost Tribes of Israel        

  • 330. Haldén, Peter
    et al.
    Jackson, PeterStockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Transforming Warriors: The ritual organisation of military force2016Collection (editor) (Refereed)
    Abstract [en]

    This volume offers an interdisciplinary study of how different cultures have sought to transform individuals into warriors. War changes people, however a less explored question is how different societies want people to change as they are turned into warriors. When societies go to war they recognize that a boundary is being crossed. The participants are expected to do things that are otherwise prohibited, or at least governed by different rules. This edited volume analyses how different cultures have conceptualized the transformations of an individual passing from a peacetime to a wartime existence to become an active warrior. Despite their differences, all societies grapple with the same question: how much of the individual's peace-self should be and can be retained in the state of war? The book explores cases such as the Nordic berserkers, the Japanese samurai, and European knights, as well as modern soldiers in Germany, Liberia, and Sweden. It shows that archaic and modern societies are more similar than we usually think: both kinds of societies use myths, symbols, and rituals to create warriors. Thus, this volume seeks to redefine theories of modernization and secularization. It shows that military organizations need to take myths, symbols, and rituals seriously in order to create effective units. This book will be of much interest to students of military studies, war studies, sociology, religion, and international relations in general.

  • 331.
    Hallström, Ina
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies.
    Sårbarhetskedjan: En feministisk studie av hur utförsäkring förkroppsligas när välfärden brister2016Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [en]

    The welfare state is ideally about guaranteeing citizens welfare and social security. This thesis describes how the embodied experience of austerity politics and reforms of national health insurance in Sweden is lived along the links of what I call “the chain of precarity”. In 2008 the duration of the entitlement to sickness benefit was limited to 2.5 years. The majority of people on sick leave and passing the benefit limit were women. Using qualitative in-depth interviews and drawing on feminist phenomenology, theories of recognition and crip perspectives, the analysis shows that the chain of precarity orients women with long-term illness towards increased vulnerability and risk. This (dis)orientation is the result of a lack of recognition and respect within the fields of social insurance, health care, work life, discourse and politics as well as close relations.

  • 332.
    Hannus, Therése
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Judehatet i Sverige: En undersökning om hur antisemitism kommer till uttryck i Malmö2014Independent thesis Basic level (professional degree), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    This thesis "Jew-hatred in Sweden - a study on how anti-Semitism is manifested in Malmö" is about how anti-Semitism has been developed and gained a strong foothold in the Swedish city of Malmö. Through a theoretical sampling I selected the number of interviewed persons based on their ability to contribute with relevant knowledge. I have also used a qualitative interview method with three informants from the Jewish community in Malmö and my intention has been to explore how Anti-Semitism has evolved in Malmö and how it affects Jews. Through various articles and other relevant literature I have tried to expand the Jewish perspective on how the mood in Malmö is experienced by them. The analysis highlights how the Jews in Malmö feel that anti-Semitism is expressed and how hostility against Jews has increased and hos the Israeli-Palestinian conflict affects the hostile atmosphere in the city. The analysis also highlights possible reasons behind this development and the way in which my informants believe that they can work against anti-Semitism in the city.

  • 333.
    Hedin, Christer
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Abraham i Bibeln och Koranen2011In: Levande ord: Tolkning av abrahamitiska källtexter / [ed] Susanne Olsson och Hanna Stenström, Lund: Studentlitteratur, 2011, 1, p. 27-60Chapter in book (Refereed)
    Abstract [sv]

    En jämförelse mellan Bibelns och Koranens framställningar om Abraham och en översikt över dessa texters betydelse i judendom, kristendom och islam.

  • 334.
    Hedin, Christer
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Den goda staten enligt Augustinus och islamistisk teologi2012In: Dragomanen, ISSN 1402-358X, p. 41-48Article in journal (Other (popular science, discussion, etc.))
  • 335.
    Hedin, Christer
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Hagia Sofia, Visheten och Anden2015In: Dragomanen: Årsskrift utgiven av Svenska Forskningsinstitutet i Istanbul, ISSN 1402-358X, Vol. 17, p. 29-38Article in journal (Other academic)
  • 336.
    Hedin, Christer
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Inget är anstötligare än sanningen: Religion och politik hos Torgny Segerstedt2013Book (Other (popular science, discussion, etc.))
    Abstract [sv]

    En översikt över Torgny Segerstedts tid som teolog och forskare i religionshistoria med redogörelse för striderna om Segerstedt år 1903 och 1912-13.

  • 337.
    Hedin, Christer
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Kristendom: Lära, fromhetsliv och historia2011 (ed. 1)Book (Other (popular science, discussion, etc.))
  • 338.
    Hedin, Christer
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Med spade och bibel i det heliga landet2011In: Folkvett, ISSN 0283-0795, no 1, p. 96-111Article, book review (Other (popular science, discussion, etc.))
    Abstract [sv]

    Recension av Hans Furuhagens bok Bibeln och arkeologerna som behandlar arkeologernas syn på Bibelns uppgifter om det gamla Israel. Boken visar att det mesta har styrts av övertygelsen om Bibelns sanning men att det nu också finns forskare som är helt oberoende av religiösa övertygelser och söker klarlägga det gamla Israels historia med arkeologins hjälp.

  • 339.
    Hedin, Christer
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Om Svenska Israelsmissionen och antisemitismen2015In: Chaos: skandinavisk tidsskrift for religionshistoriske studier, ISSN 0108-4453, E-ISSN 1901-9106, no 64, p. 145-178Article in journal (Refereed)
    Abstract [sv]

    En undersökning av Svenska Israelsmisionens verksamhet i Wien 1938-1941 och det historiska underlaget för framställningen i Elisabeth Åsbrinks bok Och i Wienerwald står träden kvar. Inget talar för att kristet dop gällde som villkor för räddningsinsatser från Israelsmissionen.

  • 340.
    Hedin, Christer
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, History of Religions.
    Våld i världens religioner2015In: Våld i Guds namn: politisk aktivism inom världsreligionerna / [ed] Bodil Liljefors Persson, Nils-Åke Tidman, Föreningen Lärare i religionskunskap (FLR) , 2015Chapter in book (Other academic)
  • 341.
    Hegrad, Anna
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    For love or Money: En genusvetenskaplig analys av kvinnors val inom kärlek och karriär i Hollywoodfilmen Djävulen bär Prada2012Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Syftet med den här uppsatsen är att ur ett genusvetenskapligt perspektiv undersöka hur kvinnligt genus skapas och reproduceras inom nutida kommersiell amerikansk film. Fiktiva karaktärer framställs som binära och dikotoma könskategorier vilka formar, förstärker och speglar rådande könsnormer i det västerländska samhället. I min analys beskriver jag hur kvinnor och kvinnlighet framställs (i kontrast till män och manlighet) i filmen Djävulen bär Prada, som ett exempel på populär amerikansk nutida film. Därutöver beskriver jag tematiskt återkommande likheter i fyra andra filmer inom genren för att därigenom förtydliga analysen. Med slutsatserna ämnar jag att illustrera och konkretisera hur media konstruerar ett för samtiden ”önskvärt” kvinnligt genus.

  • 342.
    Hellgren, Lo
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Från och med i år är det en fråga om demokratins överlevnad i Sverige. I värsta fall drar jag lott.: En diskursbaserad textanalys om journalisters användning av begreppen rädsla och trygghet, och hur detta ter sig ur ett intersektionellt perspektiv under 2018 års svenska valrörelse.2019Independent thesis Basic level (university diploma), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Begreppen rädsla och trygghet användes frekvent under 2018 års svenska parlamentariska valrörelse, både av politiker och journalister. Den här uppsatsen är en undersökning av hur journalister från sju av de största traditionella medierna i Sverige använder sig av dessa begrepp i sin kritik mot politikernas brist på ideologisk politik. Med avstamp i bl.a. Michael Foucault teorier om diskurs, Sarah Ahmeds affektteorier, och Murray Eldmans kondenserande symboler gör jag en textanalys av de knappt 500 artiklar från tryckt press som mina sökningar rädsla+politik och trygghet+politik i Mediedatabasen gav. Fokus riktas mot de diskursivt semantiska betydelserna, text och symbolik, i begreppen rädsla och trygghet. Eftersom det är en genusvetenskaplig uppsats tillämpas även ett intersektionellt analysverktyg på materialet, där bl.a. de olika posterna skillnad, samband, makt och sociala kontexter lyfts fram. Analysen är uppdelad i fyra teman; Rädslan som politisk retorik, Från folkstyre via välfärd till nationalstat – Socialdemokratins kappvändning, Hotet mot den fria pressen, och De andra. Under vardera rubrik besvaras frågeställningarna: Hur tar sig begreppen rädsla och trygghet i uttryck i sju av Sveriges största traditionella dagstidningar under de sex sista månaderna i 2018 års svenska valrörelse? Producerade och/eller reproducerade detta någon ”större mening” i förhållande till kön, klass och ”ras” och, i så fall, på vilket sätt gjordes det?

    Resultatet av undersökningen är att begreppen uttrycks som avgörande i valet om den parlamentariska demokratins och den fria pressens överlevnad i Sverige, samt att detta både producerar och reproducerar köns-, klass-, och rasstereotyper. Och att det sistnämnda görs genom samma användning av kondenserande symboler som journalisterna kritiserar politikerna för att använda. Slutsatsen är därför att politik och demokrati inte enbart bygger på rationella val utan måste hanteras i relation till symboler och känslor.

  • 343.
    Hermele, Vanja
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Kultur2015In: Forskarrapporter till Jämställdhetsutredningen: Betänkande av Jämställdhetsutredningen, Stockholm: Fritzes, 2015, p. 373-412Chapter in book (Other academic)
  • 344.
    Hesslow, Thomas
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Blodets biopolitik: Heterosexuell hygien och män som har sex med män2010Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    Following the wake of the AIDS-catastrophe in the beginning of the eighties, homosexual men or 'men who have sex with men' (MSM) have been barred from donating blood throughout the planet. In this thesis I look into the different discourses at play in the context of creating the legal framework for blood donation in Sweden. Genealogically tracing the emergence of the category of MSM and mapping how the category is brought to use in contemporary negotiations on blood safety, I scrutinize how scientific truth is established within blood transfusion practice. I argue that the rationality of risk group exclusion is contingent on economical grounds, and that the foucauldian concept of biopolitics could productively be used to understand this rationality. In particular, the concept of the 'biopolitics of blood' can be employed in order to understand the reluctance from the involved actors to acknowledge the heteronormative consequences of the legal framework of contemporary blood donation.

  • 345.
    Hillevi, Ganetz
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Jag tänker2016In: DJ-liv: Historien om hur diskjockeyn erövrade Stockholm / [ed] Anna Gavanas, Anna Örström, Möklinta: Gidlunds förlag, 2016Chapter in book (Other (popular science, discussion, etc.))
  • 346.
    Hillevi, Ganetz
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    Kultur2016In: En introduktion till genusvetenskapliga begrepp / [ed] Anna Lundberg, Ann Werner, Göteborg: Nationella sekretariatet för genusforskning , 2016Chapter in book (Refereed)
  • 347.
    Holmdahl, Sofia
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies.
    Fångad av en medievind: En diskursanalys av könade mediala konstruktioner av duon Johnson & Häggkvist i Melodifestivalen 20082016Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [sv]

    Uppsatsen undersöker hur män och kvinnor blir medialt representerade olika i relation till framgångoch förlust. Detta görs genom att undersöka den mediala rapporteringen av duon Johnson& Häggkvist under deras deltagande i Melodifestivalen 2008. Den övergripande teorin som ligger tillgrund för uppsatsen är relationen mellan media och kön. Vidare används Simone de Beauvoirsteorier om transcendens och immanens, vilket stödjer sig på Yvonne Hirdmans genussystem omisärhållande och hierarkisering. Uppsatsen genomför en kritisk diskursanalys och undersöker hurduon könas i utvalt material, åtta krönikor i Aftonbladet under Melodifestivalperioden. Vidareundersöks hur representationen skiljs mellan könen och hur Simone de Beauvoirs begrepp transcendensoch immanens reproduceras. Uppsatsens resultat visar på hur den mediala rapporteringenkring Johnson & Häggkvist konstruerar och reproducerar normer och diskurser. Uppsatsensslutsats och funna diskurs är hur kvinnan, Carola Häggkvist, är fast i immanensen trots atthon påstås försöka transcendera. Medan mannen, Andreas Johnson, genomgående transcenderargenom att skriva sig själv. Under transcendens och immanens-diskursen finns även andra diskursivateman: natur och kultur samt aktivitet och passivitet är centrala i uppsatsens slutsatser.

  • 348.
    Holmdahl, Sofia
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies. Kvinna.
    ”Seriöst, det känns som att du har glömt genusanalysen?”: En kulturstudie av femininitet och respektabilitet i Melodifestivalen2018Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
    Abstract [sv]

    Melodifestivalen är ett underhållningsprogram som ofta associeras med kvinnor trots att kvinnor inte numerärt är mer framgångsrika än män i tävlingen. Kvinnor tillåts inte heller ta lika mycket plats som män i Melodifestivalen. Masteruppsatsarbetets huvudsakliga syfte är att undersöka vilka former av femininitet som ges utrymme i Melodifestivalen mellan åren 2002 till 2016. Detta har gjorts genom en studie av sekvenser från de TV-sända finalerna av Melodifestivalen. Masteruppsatsarbetet beskriver olika femininiteter utifrån teorier om performativitet, femininitet och kulturella representationer. Detta leder fram till en slutsats som visar att kvinnor representeras i relation till sin kropp genom förväntade vackra utseenden medan män representeras i relation till sin hjärna med expertuttalanden. Fokuseringen på kvinnans utseende representeras dock på olika sätt och de olika formerna av femininitet kan kategoriseras in i kategorierna ”modern/frun”, ”väninnan”, ”divan” och det ”kvinnliga subjektet”. De olika kategorierna förhandlar med femininitetsnormer och respektabilitet på olika sätt där både reproducerande och subversiva handlingar ingår.

  • 349.
    Hornsved, Emilia
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    ”Make Feminism Radical Again”: En ideologikritisk undersökning av H&M:s användning av feministiska budskap, och dess konsekvenser för feminismens politiska agenda. 2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this essay is to find out in what ways the global clothing company H&M uses political and ideological statements, such as feminism, as a sales strategy. I have noticed an expanding trend in fashion; the use of feminism as branding, and how companies such as H&M have started profiling themselves with feminism. This could be seen as a typical neoliberal-femvertising phenomenon. In this essay, I use critique of ideology, a method developed by the Frankfurt school, to examine how H&M expresses feminism through their clothes, whether H&M’s production could be considered as a feminist one, and what consequences H&M’s use of feminist ideology have on the feminist political movement. To be able to answer these questions, I use gender theory and postcolonial theory. My aim is to show how neoliberal/capitalist ideologies often contain cultural and political appropriation, where an ideology such as feminism is exploited in order to make a higher profit. My conclusion is that when companies use feminist statements in their clothing they use irony and humour to emphasize positivity, such as “girl power”, instead of confronting structural inequalities among the sexes and harmful norms and gender stereotypes within this hierarchy. The consequence of this process is that feminism is depoliticized, which is harmful to the feminist political agenda. 

  • 350.
    Hornsved, Emilia
    Stockholm University, Faculty of Humanities, Department of Ethnology, History of Religions and Gender Studies, Gender Studies.
    "Make Feminism Radical Again": En ideologikritisk undersökning av H&M:s användning av feministiska budskap, och dess konsekvenser för feminismens politiska agenda2017Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
    Abstract [en]

    The aim of this essay is to find out in what ways the global clothing company H&M uses political and ideological statements, such as feminism, as a sales strategy. I have noticed an expanding trend in fashion; the use of feminism as branding, and how companies such as H&M have started profiling themselves with feminism. This could be seen as a typical neoliberal-femvertising phenomenon. In this essay, I use critique of ideology, a method developed by the Frankfurt school, to examine how H&M expresses feminism through their clothes, whether H&M’s production could be considered as a feminist one, and what consequences H&M’s use of feminist ideology have on the feminist political movement. To be able to answer these questions, I use gender theory and postcolonial theory. My aim is to show how neoliberal/capitalist ideologies often contain cultural and political appropriation, where an ideology such as feminism is exploited in order to make a higher profit. My conclusion is that when companies use feminist statements in their clothing they use irony and humour to emphasize positivity, such as “girl power”, instead of confronting structural inequalities among the sexes and harmful norms and gender stereotypes within this hierarchy. The consequence of this process is that feminism is depoliticized, which is harmful to the feminist political agenda. 

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