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  • 1.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Creative capabilities in fashion extended to the supply chain2015In: Global Fashion Management Conference: Proceedings, 2015, p. 288-Conference paper (Refereed)
    Abstract [en]

    This study illuminates the inherent difficulty to manage creativity in fashion design as well as the innovation capabilities in an entire fashion firm. The paper is elaborating creative capabilities in fashion extended to the entire supply chain. In addition to manufacturers and retailers the supply chain also includes transporters, warehouses, stores, and even customers themselves. Within each stage includes all parts needed to get and satisfy customer requirements. This research is based on data from two of the most rapid growing and profit increasing fashion brands in Sweden, which are Cheap Monday and Acne Studios. The analysis has three starting points and definitions. i.e. fashion design, creativity and innovation. The results show that creative capabilities have to been spread out in the entire supply chain to be an efficient component in the building and managing an innovative firm such as it is the case in the fashion industry.

  • 2.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Fashion firms in random market2013In: NFF Conference Proceedings, 2013Conference paper (Refereed)
  • 3.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business.
    Fashion: From Collective Selection to Individual Style2010Conference paper (Refereed)
  • 4.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Finance Marketing Research2002In: Marketing Management Journal, Vol. 12, no 1Article in journal (Refereed)
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  • 5.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    From Collective Selection to Individual Style: A Symbolic Transfer in Fashion2012In: Journal of Global Fashion Marketing, ISSN 2093-2685, Vol. 3, no 1, p. 5-11Article in journal (Refereed)
    Abstract [en]

    The paper aims to uncover the reasons why fashion appears in terms of collective selection in a movement towards individual style in the way people dress. Here, fashion is viewed in terms of collective fashion trends and personal style. Thus, it is the clothes, dressing habits, and garments that are observed in the research. The paper shows how the theory of symbolic interactionism can be used as an analytical tool to bring transparency to the movement from collective selection towards individual style in the fashion industry. This theoretical approach, which is connected to social interaction helps avoid the classical research trap of making statements through the study of cause and effect. The analysis is made based on examples of meanings created around the garment through an observation of the process from the initial meaning the person gives to as a symbol in social interaction, to the final stage when it becomes an individual style. There are four such phases that together create the final picture of why fashion is heading towards individual style. All these phases have different sources, and naturally provide different answers to the initial research question in this paper. Once the garment is turned into an individual style and, as customers seek more details in garments, there then occur a collapse of the “total look” towards hyper individuality.

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  • 6.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business.
    Growth opportunities in luxury goods and real estate2006In: Journal of Fashion Marketing and Management, Vol. 10, ISSN 1361-2026, Vol. 10, no 1, p. 114-119Article in journal (Refereed)
  • 7.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Investor Relations, Financial Marketing and Target Groups2004In: Marketing Management Journal. Vol. 14, Vol. 14, p. 128-132Article in journal (Refereed)
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  • 8.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business.
    Köpa eller tillverka: Valet mellan inköp och egentillverkning i svensk verkstadsindustri.1986Licentiate thesis, monograph (Other academic)
  • 9.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business, Marketing.
    Köpa eller Tillverka: Valet mellan inköp och egentillverkning i svensk verkstadsindustri1986Licentiate thesis, monograph (Other academic)
  • 10.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business.
    Lighthouse Marketing2001In: The 9th International Colloquium in Relationship Marketing, John Molson School of Business, Concordia University, Montreal, Canada, 2001Conference paper (Refereed)
  • 11. Preiholt, Håkan
    Outsourcing in Modern Organization2000Conference paper (Other (popular science, discussion, etc.))
  • 12. Preiholt, Håkan
    Strategic Outsourcing2001Conference paper (Other (popular science, discussion, etc.))
  • 13.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business.
    Strategic Relations and Dark Horses2000In: The 8th International Colloquium in Relationship Marketing, Stockholm University, December 9., 2000Conference paper (Refereed)
  • 14. Preiholt, Håkan
    Strategic Relations and Dark Horses2000Conference paper (Refereed)
  • 15.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business.
    The art of financial relations: reflection on strategic growth2004In: Corporate Communications: An International Journal. Vol. 9., ISSN 1356-3289, Vol. 9, no 1, p. 50-56Article in journal (Refereed)
    Abstract [en]

    The purpose of the present article is to discuss the role of financial marketing in the creation of self-reinforcing trends and bubbles. If the fundamental problems of financial marketing are not controlled, they can lead us to the world of the cynics, of raiders, of hostile takeovers where there is no free interplay of supply and demand. On the other hand, it would be wrong to consider every rise in the share price, which is not related to assets in place, as a bubble. The real art of financial marketing is to present to the public in an intelligible and convincing manner, the real options embedded in the firm's growth opportunities

  • 16. Preiholt, Håkan
    The dark Horse2001Conference paper (Refereed)
  • 17.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business.
    The Fashion Brand2011In: School of Business, NFF 2011 August 20-24 / [ed] Malin Brännback, 2011Conference paper (Refereed)
  • 18.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business.
    The Organization of Manufacturing Know-How1996Report (Other academic)
  • 19.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    The Organization of Manufacturing know-how1996Doctoral thesis, monograph (Other academic)
  • 20.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business.
    The Unseen Enemy: The Dark Horse2002In: Disaster Prevention and Management, ISSN 0965-3562, Vol. 11, no 1, p. 5-11Article in journal (Refereed)
    Abstract [en]

    

    The study’s focal point is the obvious parameter that we all have in most of our relationships, which is the unknown parameter. What is it that we do not know? In other words, the process of relationship building on the market often suffers from certain events or “dark horses” that are difficult to handle in long-term relationships. Such events often illuminate themselves through questions like why, what, who, and so on, when we examine firms. Examples of situations where unpredicted events appear and destroy relationships are given in the paper. The paper ends with a discussion, and some suggestions, on how to solve the problem of “dark horses”.

     

  • 21.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business.
    Tric Trac Marketing2002In: The 10th International Colloquium in Relationship Marketing, Kaiserslautern, Germany, September 29 - October 2. , 2002Conference paper (Refereed)
  • 22.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business.
    who is controlling the fashion brand?2012In: 11th International Marketing Trends Conference / [ed] Jean-Claude Andreani, 2012Conference paper (Refereed)
  • 23.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, School of Business.
    Win-Win and Exotic Relations1999In: The 15th Nordic Conference on Business Studies. Helsinki, Finland. August 19-21. , 1999Conference paper (Refereed)
  • 24.
    Preiholt, Håkan
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Kumar, Nishant
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Managerial innovation practices in fashion companies2016Conference paper (Other academic)
  • 25.
    Preiholt, Håkan
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Rademaker, Claudia A.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    In Pursuit of Sustainability: Challenges of Swedish Fashion Companies2016Conference paper (Refereed)
    Abstract [en]

    Problem – With this study the authors wish to start the debate of moving away from the two existing extreme categories, fast and slow fashion, as described in the current literature. First, the authors argue that because of Swedish fashion companies are increasingly focusing and working with sustainability, a new category of fashion in terms of sustainability should be introduced to the existing literature on fast and slow fashion, namely transitional fashion. Second, the authors examine which communication strategies the Swedish fashion industry adopt in terms of communicating their corporate sustainability and which challenges different types of sustainable fashion companies are facing in terms of communication.

    Design/methodology/approach – By way of interviews and secondary data analysis Swedish fashion companies are analyzed and categorized as slow, transitional or fast fashion companies. Categorization is based on extant literature whereby concept, product and production processes are analysed. Each category thus represents a specific type of sustainable fashion company. In addition, each category is analyzed in terms of its main focus when communicating its sustainability efforts and its major challenges.

    Findings – The findings showed that the two existing categories, fast and slow fashion, are describing two extreme ways of working with sustainability, not providing room for many of the sustainability efforts that fashion companies are working with today. As a consequence, it can create difficulties for both the company and consumer to position a certain brand in terms of sustainability. The findings showed that this confusing positioning of corporate sustainability can create problems for a company’s marketing communication. It was found that fashion companies within all three categories - fast, transitional and slow fashion – experience more or less difficulties in communication of their corporate sustainability, especially in terms of informing consumers about sustainable production processes and product materials.

    Originality/value – The paper contributes to the literature by introducing a new term, transitional fashion, which is necessary in today’s understanding and mapping of the fashion industry. The findings contribute by gaining an understanding of sustainability strategies adopted by the fashion industry of countries belonging to one of the most sustainable countries in the world, Sweden. The findings point out top Swedish fashion companies’ focus and challenges when communicating their sustainability efforts to the market. As such, the findings contribute to the literature of fashion marketing and management.

  • 26.
    Preiholt, Håkan
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Svendsen, Jens Martin
    Stockholm University, Faculty of Social Sciences, Stockholm Business School, Marketing.
    Consumption in Crime: Fashion as the Construction of a Criminal Self in Society2017In: International journal of criminology and sociological theory, ISSN 1916-2782, Vol. 10, no 1, p. 1-15Article in journal (Refereed)
    Abstract [en]

    The overarching aim of this article is to explore criminal recidivism. Criminal recidivism is one of the largest problems for correctional institutions and thus ambition in Western countries. In particular, we aim to provide a partial explanation as to why some correctional ambitions worldwide frequently have such a low success rate in dealing with recidivism in general. The objects of analysis in this study are criminals as a distinct group of citizens, outsiders if you will, a them in an us-and-them dichotomy. The results of the study then become an explanation that can be portrayed in terms of a trajectory of meaning in a process over time. Here we consider the consumption of crime as being similar to the consumption of fashion recognized in a personal role and identity. Fashion is chosen as an example of consumption that pertains to desire and hence to longing for a better life.

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  • 27.
    Preiholt, Håkan
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Svendsen, Martin
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Criminality, Marketing and the Recidivism Problem2016Conference paper (Other academic)
  • 28.
    Preiholt, Håkan
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Svendsen, Martin
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Towards a more Profound Understanding of the Problem of Criminality and Recidivism in Terms of Consumption and Fashion2016In: International Journal of Criminology and Sociological Theory, ISSN 1916-2782, Vol. 9, no 1, p. 1-12Article in journal (Refereed)
    Abstract [en]

    The overarching aim of this article is to explore the recidivism sequence as one of the largest problems for correctional ambitions in Western countries. Criminals are identified by a qualitative method called ‘thick description’, which is a deep and detailed description of those criminals. This is also a method in the identification of unaffected fashion, which is generally based on change, group identification and art. The results show that the effects of perceived threats to identity and self-esteem are associated with group membership and fashion statements. The recidivism frequency and its reality are due to an authenticity and the true self, which is not subject to ambivalence in the case of criminals and their role in the society as such. The conclusion is that we cannot, as paradoxical as it may seem, cure the recidivism problem in the world of criminals. This is because an authenticity based on the true self (a self-concept), anchored in the definition of fashion and the wider society as such, cannot easily be changed.

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  • 29.
    Svendsen, Jens Martin
    et al.
    Södertörn University, Sweden.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Towards a Conceptualization of Recidivism and Repetitive Behavior2017In: International Journal of Criminology and Sociological Theory, ISSN 1916-2782, Vol. 10, no 2, p. 1-13Article in journal (Refereed)
    Abstract [en]

    Our main goal is to propose a prototype for a model in order to qualitatively vet uncontrolled behavior, foremost criminal recidivism, and we put forward the following research question (RQ): how might a prototype be constructed theorizing the process of uncontrolled repetitive behavior? This paper is of a Conceptual design type. The conceptual design shows that each type of movement that a criminal makes has its own particularity and opportunity that cannot be repeated exactly from one event to the next. That is, the progress in an individual trajectory is dynamic in its character and cannot be reversed, here identified as Dynamic Replication rather than repeat behavior. With this research it is probably safe to say that an individual has little knowledge of the direct outcome of a process of repetitive behavior and thus has little chance of departing from it, at least all by themself. In the criminal case, there are organizations that work in the direction of accepting a Dynamic Replication, which means an acceptance of processes in social networks but aiming to other desires and an individual mind. The prototype purports to help render clear—factor by factor, step by step, event by event, prop by prop—an individual’s entrapment through a recurrent mimicking behavior, frequently out of rational control in terms of its teleological outcome.

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  • 30.
    Svendsen, Martin
    et al.
    Stockholm University, Faculty of Social Sciences, Stockholm Business School. Södertörns högskola, Sverige.
    Preiholt, Håkan
    Stockholm University, Faculty of Social Sciences, Stockholm Business School.
    Det är begäret som styr kriminaliteten2018Other (Other (popular science, discussion, etc.))
    Abstract [sv]

    Bostadsort och vänner räcker inte för att förstå kriminella handlingar, och då knappast för att bekämpa kriminaliteten. När vi har studerat drivkrafter för konsumtion i fall där kriminalitet varit en omständighet, har vi funnit att begäret i sig är en väsentlig faktor för kriminella handlingar.

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1 - 30 of 30
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