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  • 1.
    Hernvall, Patrik
    et al.
    Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
    Hullgren, Maria
    Söderberg, Inga-Lill
    Barn och digital ekonomi: Hur lär barn om pengar och ekonomi i ett digitalt sammanhang?2017Report (Other academic)
    Abstract [en]

    Denna rapport är den första av två delrapporter från ett forskningsprojekt finansierat av Stiftelsen Sparbankernas Företagsinstitut. Projektet studerar hur barn lär om privatekonomi i det digitala sammanhang där de själva är en del. En fråga av stor samhällsrelevans i en tid då allt fler beslut vilar på individen.

  • 2.
    Hernvall, Patrik
    et al.
    Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.
    Söderberg, Inga-Lill
    Utvecklingen av ett lärarstöd – en prototyp för undervisning i privatekonomi (hem- och konsumentkunskap): Slutrapport2018Report (Other academic)
    Abstract [sv]

    Erfarenheter från forskningsprojektet Barn och digital ekonomi har genererat dels teoretiska resultat (se Hernwall, Hullgren & Söderberg, 2018), dels utvecklandet av en prototyp till stöd lärare i undervisning om privatekonomi inom ramen för grundskolans hem- och konsumentkunskap (HKK) primärt årskurs 4-6.

    Med prototyp avses en fysisk representation för att illustrera och konkretisera en idé. Ett viktigt syfte med en prototyp är att underlätta och uppmuntra till diskussion och kritisk granskning. Inom designbaserad forskning är utvecklandet av en artefakt, ofta då i form av en prototyp, ett centralt moment.

  • 3.
    Persson, Christian
    KTH.
    Blås liv i den digitala radion2005In: Sydsvenskan, ISSN 1652-814X, no 21 marsArticle in journal (Other (popular science, discussion, etc.))
  • 4.
    Persson, Christian
    Tekniksa högskolan, Stockholm.
    Strategies for enhancing consumer interaction in electronic retailing2001Doctoral thesis, comprehensive summary (Other academic)
    Abstract [en]

    During recent years, the potential for electronic commerce via the Internet has been intensively discussed. A strong vision of e-commerce as a business with great potential has been established. In the mean time different signs of problems in connection with e-commerce have been observed. The comprehensive empirical material concerning consumers’ impressions and experiences of e-commerce indicates that important qualities in the business are missing. This dissertation seeks to examine the potential for e-commerce by identifying and analysing factors that are important for the consumers in making use of the new medium. Based on the results obtained, new systems and strategies that could facilitate the interaction between e-trading companies and consumers are discussed. The study starts with the identification of five factors that affect the consumer’s possibilities of making use of the products and services in an e-commerce environment. The factors are: Attention, experiences, Social interaction, Physical contact with the products, and Consumer trust. Three strategies with the aim to improve the interaction between consumers and e-trading companies are proposed, based on the analysis. The strategies are developed and examined in six research papers forming the basis of this dissertation. Three papers discuss the use of personalization systems and autonomous agents in e-commerce. These contribute to the formation of a strategy called Analytical technology. One paper deals with the study of an advanced multimedia user interface distributed by means of a broadband portal. The strategy behind this is called the Hypermedia interface. Two papers discuss the combination of different retailing channels arranged in close connection. The proposed strategy is named Multi-Channel Retailing. The results of the studies indicate that all three strategies can give important contributions to the establishment of ease-of-use in e-commerce. The Multi-Channel Retailing strategy seems to be the most useful strategy in the short run. This is due to the fact that the necessary infrastructure already exists. The Analytical technology strategy and the Hypermediacy interface strategy have the potential to become important strategies in the future of e-commerce. However, a more common implementation cannot be expected until these systems have been further developed. Key words: e-commerce, consumers, interaction, autonomous agents, personalization, hypermedia interface, broadband, multi-channel retailing.

  • 5.
    Wallin, Erik
    et al.
    KTH.
    Persson, Christian
    Media Technology and Graphic Arts, Royal Institute of Technology (KTH).
    Using autonomous agents in Internet marketing: A discussion on subjective product characteristics in agent assisted trade1998In: Technologies for the Information Society: Developments and Opportunities / [ed] Roger, J. Y., Stanford-Smith, B., Kidd, P.T., Amsterdam: IOS Press, 1998, p. 225-232Conference paper (Refereed)
    Abstract [en]

    An important issue in Internet marketing is the possibility of designing autonomous agents that are able to interpret subjective values in goods and services. From the customer's point of view, it is important to evaluate all aspects linked to the product before purchasing, not only easily identified objective parameters such as price. From a marketing perspective, the building of a brand is probably the most efficient way to distinguish a product from those of the competitors. It is therefore important for both customers and marketers to design agents that are able to interpret certain subjective product characteristics when searching for products or services on the Internet. This paper outlines a generic model of an autonomous agent Internet marketing system with a discussion on the possibilities of handling subjective product characteristics. 

  • 6.
    Wallin, Erik
    et al.
    KTH.
    Persson, Christian
    Media Technology and Graphic Arts, Royal Institute of Technology (KTH).
    Lennstrand, Bo
    Stockholm University, Faculty of Social Sciences, School of Business.
    Web Metrics – Design Specifications of  Web-based System for Personalization with "Bifurcation"2000In: 2000 Proceedings / [ed] Holub, R.A., New York: TAGA office, Rochester , 2000, p. 67-87Conference paper (Refereed)
    Abstract [en]

    This paper describes a personalization system aiming at one-to-one marketing with the ability to support real-time identification, selection, and content creation where the interaction is performed on a web-based e-commerce platform. The personalization system is capable of controlling and presenting the web site in different shapes to different consumers – controlled bifurcation.  When combined with the tracking of the visitor’s site movements, detailed consumer behavior patterns can be established.

    One important means has been to create a system that can later on be used in consumer behavior research.  The bifurcation capability means that the system can be used to test the impact of different layouts of the web site – or of different sales offerings – in the same way direct marketing methods work.  This system will be able to present different layouts of the site or offerings to randomized groups of visitors.  Their responses, in the form of movements within the site, purchase frequencies, etc., can then be measured by the system.

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