A persistent belief holds that humans can imagine visual content but not odors. While visual imagery is regarded as recreating a perceptual representation, it is unknown whether olfactory mental imagery shares a perceptual format. Visual imagery studies have demonstrated this perceptual formatting using distance and shape similarity judgments, whereas olfactory studies often use single-odor vividness ratings, complicating the establishment of perceptual formatting for odors. Using odor pair similarity scores from two experiments (odor-based: 8,880 ratings from 37 participants, including 20 women; label-based: 129,472 ratings from 2,023 participants, including 1,164 women), we observed a strong correlation (r =.71) between odor-based and label-based odor pairs. The correlation was unaffected by gender and age and was present in a wide range of self-perceived olfactory functions. Pleasantness similarity was the main determinant of overall similarity for both odor-based (r=−.63) and label-based (r=−.45) odor pairs. We then used a large language model to derive semantic similarity scores for the labels of all odor pairs. Semantic similarity only mediated a small part of the observed correlation, further supporting our conclusions that odor imagery shares a perceptual formatting with vision, that odor percepts may be elicited from verbal labels alone, and that odor pair pleasantness may be a dominant and accessible feature in this regard.

Body odour disgust sensitivity (BODS) reflects a behavioural disposition to avoid pathogens, and it may also involve social attitudes. Among participants in the USA, high levels of BODS were associated with stronger xenophobia towards a fictitious refugee group. To test the generalizability of this finding, we analysed data from nine countries across five continents (N = 6836). Using structural equation modelling, we found support for our pre-registered hypotheses: higher BODS levels were associated with more xenophobic attitudes; this relationship was partially explained by perceived dissimilarities of the refugees' norms regarding hygiene and food preparation, and general attitudes toward immigration. Our results support a theoretical notion of how pathogen avoidance is associated with social attitudes: ‘traditional norms’ often involve behaviours that limit inter-group contact, social mobility and situations that might lead to pathogen exposure. Our results also indicate that the positive relationship between BODS and xenophobia is robust across cultures.

Odor identification is a common assessment of olfaction, and it is affected in a large number of diseases. Identification abilities decline with age, but little is known about whether there are perceptual odor features that can be used to predict identification. Here, we analyzed data from a large, population-based sample of 2,479 adults, aged 60 years or above, from the Swedish National study on Aging and Care in Kungsholmen. Participants performed both free and cued odor identification tests. In a separate experiment, we assessed perceived pleasantness, familiarity, intensity, and edibility of all odors in the first sample, and examined how odor identification performance is associated with these variables. The analysis showed that high-intensity odors are easier to identify than low-intensity odors overall, but also that they are more susceptible to the negative repercussions of old age. This result indicates that sensory decline is a major aspect of age-dependent odor identification impairment, and suggests a framework where identification likelihood is proportional to the perceived intensity of the odor. Additional analyses further showed that high-performing individuals can discriminate target odors from distractors along the pleasantness and edibility dimensions and that unpleasant and inedible odors show smaller age-related differences in identification. Altogether, these results may guide further development and optimization of brief and efficient odor identification tests as well as influence the design of odorous products targeted toward older consumers.