Entrepreneurship nowadays take on new and alternative guises in society; often with the ambition to make the world more resilient in one way or another. We take an interest in this expansion of alternative entrepreneurshipand ask how we can trace the different alternative grassroots forms of entrepreneurship that are initiated for the betterment of society in the Swedish society.
In this paper we will draw upon three ethnographic cases that are alternative in the sense that a typical prefix is added to describe what they do (solidary, preservative, bridging) and that they seek to turn something (a mission, setting or activity) more entrepreneurial. Further we will develop descriptions of the three cases and engage in an analysis of alternative entrepreneurship by posing the following questions: