The Sweden Democrats is a nationalist right-wing populist party with roots in neo-Nazism and white supremacist beliefs. The party has experienced continuous progress during the last decade in Sweden, attracting 20.5 per cent of the vote in the general election of 2022. A combination of discourse analytical methods is applied to study the comment sections of the party's official social media accounts during the EU election 2019 in order to explore what topics are most engaging to the supporters and what discursive strategies the supporters use to position themselves in relation to politicians, to other parties or to political topics. Particular attention is paid to the role of affirmative and evaluative practices to build ingroup identity.