Branes with constant mean curvature of their hyper-worldsheets of codimension 1 are treated as the Nambu-Goldstone fields of the broken Poincare symmetry. Mapping of their action into quadratic curvature gravity action with spontaneously generated gravity, is shown. Equation for the brane potential extremals and its solution describing hyper-ws of constant curvature are found. For membranes in R1,3 this extremum is shown to be a saddle 3-dim. hypersurface which defines classically instable vacuum.