Both contents and narrative form reflects that Skam is situated in a media environment of constant connectivity where “television” is no longer easily defined and in no way limited to the television set. This extended abstract proposes an approach exploring the ways in which touch and tactility adds to the viewing experience of Skam. Inspired by the concept of "tactile transmedia" I explore how viewers are addressed in a manner which creates proximity and intimacy. This is done through a narrative presentation that combines channels close to viewers everyday life and social interaction, such as social media platforms, and devices close to the viewers bodies, such as tablets and smartphones. The proposed study will thus explore the ways in which the transmedia address of Skam interconnects the fictive story world with the everyday world of the viewer. The concept of "an embodied viewing position" is here developed by paying attention to the way in which embodied knowledge also applies to the logic of social media and handheld digital devices, which are central to the Skam narrative.