In an increasingly fragmented digital media ecology, political actors constantly experiment with new formats, styles, and collaborations in order to reach specific segments of the citizenry. In this struggle, new and emerging platforms are explored as venues for political campaigning. This chapter explores how two political parties, the Left Party and the Sweden Democrats, utilised the short video format on TikTok during the 2022 election campaign. The chapter presents an analysis of the strategic relationship between influencers and political parties, exploring how TikTok’s short video format impinges on how political messages are designed and communicated. The results highlight the performative aspects of political communication and point to how influencer politics can build on very different logics of authenticity work, using influential users and their followers as a gateway for political campaigning.