The multi-vector development discourse about ‘the Gulf’ as booming in an emerging multi-polar world sets a very high bar for the scholars who sustain the function of this anomaly in the Global South. Recognizing that a variegated propaganda-for-sale is at play in the production of an ideological Gulf narrative, we have invested in this Special Issue, titled ‘The Gulf and the World.’ We have sought to identify the prevailing hegemonic discourse devised to render palpable the geopolitical relationship between a Western capitalist project and their allies in the Gulf. The resulting findings situate the myth of a selective group of Western-leaning states circulating within often disparate, even rival, scholarly approaches. The Gulf Cooperation Council (GCC) states have not only monopolized scholarly notions of the Gulf, but also engendered in developmental terms a disjointed, if not crumbling, MENA region. At this juncture, its character as a contemporary ‘anomaly’ carries concrete function in creating a new analytical prism that reinserts the Gulf’s strategic value as a particular operational node for the imperialist fracturing of the wider region in terms of socio-cultural, economic and political cohesion. As hinted throughout, scholarship on the Gulf contraption requires new frames of analysis.