Novelty is a requirement demanded from scholars by reviewers holding the keys to publication as well as by funding bodies allocating project funds and thus sometimes enabling the possibility of an academic career. In fields such as water governance research, at the intersection of research and practice, an additional pressure comes from practitioners' need to find solutions and resources to try and implement different solutions for new and ongoing management problems. Academics find themselves spending a significant amount of time and effort presenting their results and contributions as novel findings, neglecting the importance of testing and refining existing theories (new or old) as a constitutive part of advancing the field. As a result, we observe a mushrooming of concepts and perspectives presented as novel and sometimes even as a new paradigm when such labels might not always be warranted. Through this commentary, we intend to discuss what role novelty plays in water governance research, including discussing if and to what extent such framing hinders knowledge cumulation. To substantiate our discussion, we interviewed four scholars with more than 30 years of experience in water governance research on their views about novelty and on whether striving for novelty impacts the scientific endeavor of knowledge cumulation. We also offer a reflection on possible ways forward to support an academic culture where the importance of testing theory and better utilization of previous work are given more attention.