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Unmasking the Rise of Deepfakes: A Machine Learning Approach to Detection and Social Media Trend Analysis
NSBM Green University, Sri Lanka.
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.ORCID iD: 0000-0003-1153-1870
Number of Authors: 22025 (English)In: Journal of Research Innovation and Implications in Education (JRIEE), ISSN 2663-6514, Vol. 9, no 2, p. 389-396Article in journal (Refereed) Published
Abstract [en]

The increasing prevalence of deepfake videos poses significant threats to information integrity, political stability, and public trust. This study presents a dual-faceted approach: (1) developing a machine learning model for detecting deepfake videos using visual features extracted from benchmark datasets, and (2) conducting a trend analysis of deepfake content dissemination on social media platforms such as YouTube and Twitter (now known as X). Conducted using the FaceForensics++ dataset and metadata from over 2,000 social media posts collected between 2018 and 2024, this study used a fine-tuned Xception model and natural language techniques. Key findings indicate a post-2020 surge in politically motivated deepfakes and platform-specific propagation patterns. It is recommended that stakeholders implement real-time detection and awareness tools to mitigate social impact

Place, publisher, year, edition, pages
2025. Vol. 9, no 2, p. 389-396
Keywords [en]
Deepfake detection, Social media trends, Machine learning, FaceForensics++, Xception model, Content analysis, Video forensics
National Category
Information Systems
Research subject
Computer and Systems Sciences
Identifiers
URN: urn:nbn:se:su:diva-250688DOI: 10.59765/sct5wrOAI: oai:DiVA.org:su-250688DiVA, id: diva2:2024293
Available from: 2025-12-26 Created: 2025-12-26 Last updated: 2025-12-29Bibliographically approved

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Hansson, Henrik

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