Dense coding is the seminal example of how entanglement can boost qubit communication, from sending one bit to sending two bits. This is made possible by projecting separate particles onto a maximally entangled basis. We investigate more general communication tasks, in both theory and experiment, and show that simpler measurements enable strong and sometimes even optimal entanglement-assisted qubit communication protocols. Using only partial Bell state analysers for two qubits, we demonstrate quantum correlations that cannot be simulated with two bits of classical communication. Then, we show that there exists an established and operationally meaningful task for which product measurements are sufficient for the strongest possible quantum predictions based on a maximally entangled two-qubit state. Our results reveal that there are scenarios in which the power of entanglement in enhancing quantum communication can be harvested in simple and scalable optical experiments.

We show that weakly entangled states can improve communication over a qubit channel using only separate, interference-free, measurements of individual photons. We introduce a communication task corresponding to the cryptographic primitive known as secret sharing and show that all steerable two-qubit isotropic states provide a quantum advantage in the success rate using only product measurements. Furthermore, we show that such measurements can even reveal communication advantages from noisy partially entangled states that admit no quantum steering. We then go further and consider a stochastic variant of secret sharing based on more-sophisticated, yet standard, partial Bell-state analyzers, and show that this reveals advantages also for a range of unsteerable isotropic states. By preparing polarization qubits in unsteerable states, we experimentally demonstrate increased success rates of both secret-sharing tasks beyond the best entanglement-unassisted qubit protocol. Our results reveal the capability of simple and scalable measurements in entanglement-assisted quantum communication to overcome large amounts of noise.