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Exploring the Information Cues of Danmaku Comments to Stimulate Users' Affective Generation in Reaction Videos
Nanjing University of Science & Technology, China.
Nanjing University of Science & Technology, China.
City University of Hong Kong, Hong Kong.
Nanjing University, China.
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Number of Authors: 52023 (English)In: Proceedings of the Association for Information Science and Technology, E-ISSN 2373-9231, Vol. 60, no 1, p. 723-727Article in journal (Refereed) Published
Abstract [en]

Reaction video, a new form of online video that records users' instant reactions to a particular thing, has emerged on social media in recent years. Its unique content composition and hedonic and emotional characteristics make the information cues that influence the affective generation in danmaku comments quite different from those in traditional videos. To explore the information cues of danmaku comments to stimulate users’ affective generation in reaction videos, we conduct thematic coding using the content analysis method by selecting the danmaku resources, video content, and reactors’ responses from 11 popular videos in different categories as samples to identify information cues that influence user affects in danmaku comments. The preliminary findings show that there are three main types of information cues in the reaction videos: the content of the original video, reactors’ reaction and danmaku comments, which could trigger danmaku users’ affect in reaction videos from the perspective of orientation type, parasocial interaction, and peer influence, respectively.

Place, publisher, year, edition, pages
2023. Vol. 60, no 1, p. 723-727
National Category
Human Computer Interaction
Research subject
Computer and Systems Sciences
Identifiers
URN: urn:nbn:se:su:diva-225348DOI: 10.1002/pra2.847Scopus ID: 2-s2.0-85174588697OAI: oai:DiVA.org:su-225348DiVA, id: diva2:1827948
Available from: 2024-01-15 Created: 2024-01-15 Last updated: 2024-01-16Bibliographically approved

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Hansen, Preben

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