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Addressing climate change with behavioral science: A global intervention tournament in 63 countries
Stockholm University, Faculty of Social Sciences, Department of Psychology, Psychobiology and epidemiology. Karolinska institutet, Sweden.ORCID iD: 0000-0001-5273-0150
Number of Authors: 2582024 (English)In: Science Advances, E-ISSN 2375-2548, Vol. 10, no 6, article id eadj5778Article in journal (Refereed) Published
Abstract [en]

Effectively reducing climate change requires marked, global behavior change. However, it is unclear which strategies are most likely to motivate people to change their climate beliefs and behaviors. Here, we tested 11 expert-crowdsourced interventions on four climate mitigation outcomes: beliefs, policy support, information sharing intention, and an effortful tree-planting behavioral task. Across 59,440 participants from 63 countries, the interventions’ effectiveness was small, largely limited to nonclimate skeptics, and differed across outcomes: Beliefs were strengthened mostly by decreasing psychological distance (by 2.3%), policy support by writing a letter to a future-generation member (2.6%), information sharing by negative emotion induction (12.1%), and no intervention increased the more effortful behavior—several interventions even reduced tree planting. Last, the effects of each intervention differed depending on people’s initial climate beliefs. These findings suggest that the impact of behavioral climate interventions varies across audiences and target behaviors.

Place, publisher, year, edition, pages
2024. Vol. 10, no 6, article id eadj5778
Keywords [en]
climate change, behavioral science, global intervention tournament
National Category
Climate Science Psychology (excluding Applied Psychology)
Research subject
Psychology
Identifiers
URN: urn:nbn:se:su:diva-228978DOI: 10.1126/sciadv.adj5778ISI: 001190871400011PubMedID: 38324680Scopus ID: 2-s2.0-85184670116OAI: oai:DiVA.org:su-228978DiVA, id: diva2:1857232
Available from: 2024-05-13 Created: 2024-05-13 Last updated: 2025-02-01Bibliographically approved

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Nilsonne, Gustav

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