This chapter analyses the linguistic representations in a series of recent language ideological debates in public media on the question of language in Estonian higher education. Revealing of the current tensions between Estonian and English in this field, in the chapter I discuss the evolution of such ideological debates since 2012 until the present moment. In the context of a significant growth and consolidation of English-medium programmes across all public universities in the country, linguistic polarization (the opposition between Estonian vs. English) in Estonia has now consolidated itself and has reached similar levels as in the Nordic countries. Such developments, of course, are not disconnected from broader societal and political changes, influenced by new-nationalist and populist trends. The chapter concludes with a brief discussion of the implications for researchers and practitioners, with a particular emphasis on the consequences of the ideological frameworks that emerge from the analysed debates.