The small Swedish island of Fårö in the Baltic Sea, where Ingmar Bergman lived for part of his life and shot several important films, has over the past decade become a place of cinematic tourism based around the heritage of the director. With Bergman tourism as a case in point, this chapter reflects on the memory of the famed auteur and art cinema history in a contemporary context of film-related tourism. By focusing on a particular, famous case of art house cinema tourism, the chapter adds to new and alternative perspectives not only on Bergman as auteur but also on cinematic tourism at large, a field mainly preoccupied with more overtly commercial, typically Hollywood-related, movie culture. Bergman's modernist nature and landscape aesthetics, far beyond classical touristic landscapes, is reflected in how his characters perceive the environment.