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Trust-Driven Diffusion Models for Online Social Networks
Peking University, Beijing, China.
Zhongyuan University of Technology, Zhengzhou, China.
Tianjin University, Tianjin, China.
Stockholm University, Faculty of Social Sciences, Department of Computer and Systems Sciences.ORCID iD: 0000-0002-8233-6071
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Number of Authors: 52025 (English)In: Tsinghua Science and Technology, ISSN 1007-0214, E-ISSN 1878-7606Article in journal (Refereed) Epub ahead of print
Abstract [en]

Generative models have achieved significant success in image and audio tasks and have recently been adapted to handle textual data by learning discrete data distributions. However, their application to trust relationship generation remains largely unexplored. This paper addresses this gap by investigating how online social networks structures influence the prediction of trust relationships through structural analysis. We propose DiffTrust++, a novel self-conditioned diffusion model tailored for generating trust relationships in social environments. First, we learn and encode structural equivalence in online social networks and user representations. Second, recognizing that online social networks often follow power-law distributions, we incorporate diffusion degrees to model varying densities under different noise distributions. Finally, asymmetric trust relationships among social entities are generated and evaluated based on their structural features. To evaluate the effectiveness of DiffTrust++, we conducted experiments using real-world datasets and compared our model with benchmark approaches. The experimental results clearly show that our model excels in generating trust relationships, outperforming the alternatives.

Place, publisher, year, edition, pages
2025.
Keywords [en]
network structure, structure equivalence, diffusion model
National Category
Computer Sciences
Research subject
Computer and Systems Sciences
Identifiers
URN: urn:nbn:se:su:diva-250030DOI: 10.26599/TST.2025.9010170OAI: oai:DiVA.org:su-250030DiVA, id: diva2:2017203
Available from: 2025-11-27 Created: 2025-11-27 Last updated: 2025-12-02

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Donta, Praveen Kumar

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